(Date: March 2021, GUEST: Karen Nelson-Field - Author of "The Attention Economy and How Media works) In this episode we want to extend our conversations to the topic of Attention, like luxury goods, it is rare and precious. To help us understand it better we have the chance to discuss it with someone who studied it, teaches it, and runs a business to help brands measure it. She co-founded the Attention Council launched last year with major global brands and even wrote a book about it last year