Julie Novack is the CEO and a Co-Founder of PartySlate, a startup building a two-sided platform that allows event professionals to share their work and party hosts to gain inspiration from it. 

PartySlate has raised $2.6 million from investors including Hyde Park Venture Partners, Hyde Park Angels and InvestHER Ventures.

In This Episode You Will Learn:

• Julie's motivation for starting PartySlate
• The importance of throwing a great party for fundraisers
• The wildest party someone has thrown using PartySlate
• How to use content marketing and promotional events to drive traffic
• Why you have to "super-please" one side of the market to start a two-sided marketplace
• How PartySlate decides where to focus their content marketing efforts
• The biggest benefits of going through Techstars
• What Julie would like to see Chicago tech improve on
• How we get more women involved in tech
• The importance of role models for women in tech
• The hardest thing about selling
• The 3 most critical elements to being a high performing salesperson
• What made her leave a large company for the startup world
• The value of dreaming outloud about your idea
• The fallacy of being protective about your idea
• How Julie decided to expand geographically before proving out the business model in one geography
• What their process looks for expanding in to new geographies
• The importance of owning and managing technology
• Advice for planning a great wedding

Selected Links From The Episode:

• WiSTEM

Favorite Books:

• Born to Run by Bruce Springsteen
• Bossypants by Tina Fey
• Tune In: The Beatles: All These Years by Mark Lewisohn
• Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
• Shoe Dog: A Memoir by the Creator of Nike by Phil Knight