In this episode, host David Abrams is in conversation with Paul J. Massey, CEO of B6 Real Estate Advisors. Paul’s career journey began while he was still in college in Boston. When a summer job at CBRE in that city didn’t pan out, he instead made a bold decision to join CBRE in New York. Long story short, Paul immediately fell in love with New York and never left. While at CBRE, Paul met his long-time business partner Bob Knakal. Together, they left CBRE to start their own firm, Massey Knakal. By 2014, they sold the business to Cushman & Wakefield after taking a large market share, representing about a third of the people selling their buildings in New York. Hearing Paul talk about his partnership with Bob – who he refers to as a packrat – is inspiring. After several years at Cushman & Wakefield, Paul embarked on his next entrepreneurial endeavor, starting B6, which stands for “Building by Building, Block by Block”. He attributes some of his success to making every mistake in the book but never making the same mistake twice. As a part of his continued efforts to understand the changing needs of tenants and today’s workforce, Paul shares interesting thoughts on hybrid working, vacation policies, and buildings providing common area facilities that reduce the need for individual build-out per suite. Paul has first-hand experience seeing technology being used to improve the customer experience. I am thrilled to have Paul on the show and especially proud that this marks the 50th episode of TEN!

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