That Solo Life: Episode 245Ethical and Legal Challenges of the Modern PR Pro with Special Guest, Cayce MyersNew episodes every MondayIn this Episode"That Solo Life" podcast hosts Karen Swim, APR and Michelle Kane sit down with Cayce Myers,

Language, Landmines And The Peril Now Facing PR Pros

12 days ago 15m 13s

That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR ProsThat Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. In this episode hosts, Karen Swim of Solo PR Pro, an

What They Think We Do, What We Really Do And How To Bridge The Gap

19 days ago 19m 58s

That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The GapWelcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation,

Media, Mayhem and What Happens in a Small Town

26 days ago 20m 52s

Show Notes for That Solo Life: Episode 242In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media re

Navigating the New Terrain of Labor Laws for Solo PR Pros

Mar 25th, 2024 27m 1s

In This Episode:Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance

The Hangover Episode: Oscar, Kate, and the Lost Hour

Mar 18th, 2024 20m 6s

If you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals, in this episode we talk about it and how there’s a PR lesson in ever

Creative PR Strategies in the New Media Landscape

Mar 11th, 2024 14m 7s

It’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative to reach our client’s audiences.S

It's Now Time To Give Solo PR Pros Their Respect

Mar 4th, 2024 16m 12s

Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pric

Conflict, Criticism and the Modern Solo PR Pro

Feb 26th, 2024 19m 18s

On this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we t

Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down

Feb 19th, 2024 19m 49s

In this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it d

Small Budget PR

Feb 12th, 2024 17m 57s

The whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In th

Sealing the Deal: Is Outsourcing PR Sales a Good Idea?

Feb 5th, 2024 19m 52s

As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business.TranscriptMichelle Kane

Panic, PR and the Way Forward

Jan 29th, 2024 15m 23s

As we begin 2024, there are a lot of unsettling developments in the media industry. Layoffs and the shuttering of legacy media – it can cause a panic. But we know that change is constant and there is always a way forward.Axios article: "Chal

Breaking Up the Band – Becoming Solo Again

Jan 22nd, 2024 15m 42s

There are seasons in every solo PR pro’s career. If you’ve built a successful virtual or micro agency but you’re feeling burnt out and considering paring down your practice to a solo endeavor, this is an episode you don’t want to miss.Transc

Let the Good Times Roll…And Roll

Jan 15th, 2024 13m 42s

Did you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel.

The Problems and Opportunities of 2024

Jan 8th, 2024 19m 43s

The data indicates the U.S. economy closed 2023 in a much healthier state than anticipated. So why do so many feel the opposite? Will this perception continue into 2024 and what can each of us do to remain resilient?Reference links:Weekly W

The PR Forecast for 2024

Jan 1st, 2024 19m 5s

This episode was inspired by a recent blog post on SoloPRPro.com – The PR Forecast for 2024. What can we expect in – and from – our industry? How can solos get the most out of our businesses this year and beyond? Let’s find out together.Transc

Navigating the PR Pro/Journalist Relationship: Finding Grace in Communication

Dec 18th, 2023 15m 51s

PR pros and journalists share a lot of common ground, including stress levels. Sometimes communication breaks down. Sometimes, whether it’s beyond our control or not, we can’t give the other what they want or need. But what we can do is continu

Holiday Hacks

Dec 11th, 2023 13m 28s

In this episode, Karen and Michelle provide some holiday hacks – from navigating client gifts to reducing stress, let’s make the most of this holiday season.Share your favorite holiday hack with us at soloprpro.com.TranscriptMichelle Kane

Everyone is Amazing! Does Your PR Biz Need Personal Branding?

Dec 4th, 2023 15m 56s

You make sure your clients are developing and working on their personal and corporate brands but when it comes to you and your solo practice, well, do as we say, not as we do. Does this sound like you? In today’s episode we dig in on personal b

AI Shake-Ups, Solutions and Ethical Standards

Nov 27th, 2023 15m 28s

In this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com.TranscriptKaren Swim (00:04):Thank you f

Building a More Inclusive Future: Conversations with Bernadette Davis

Nov 20th, 2023 28m

There are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Commu

Where Do We Go from Here? Social Media for 2024

Nov 13th, 2023 22m 13s

The social media landscape has changed drastically over the course of this year. What does that mean for our clients as we plan for 2024?TranscriptMichelle Kane (00:03):Thank you for joining us for another episode of That's Solo Life, the

When Good Intentions Go Wrong

Nov 6th, 2023 17m 56s

Don't let good intentions lead to unintended consequences in your PR efforts. In this episode, we discuss a recent well-meaning attempt by a CEO to address negative press that ended up creating more problems for the company. We highlight the da

Communicating Clearly in Uncertainty

Oct 30th, 2023 14m 43s

Atrocities against innocents in the Middle East. Another mass shooting in the U.S. Every day, something new to absorb and process. Now more than ever, PR pros need to lead the way in communicating clearly in all of this uncertainty.Read Hope