Likert, named after psychologist Rensis Likert, is the most widely used scale in survey research. In this episode we share best practise in survey design.How to increase recruitment and completion rates by taking a participant first approach.

Episode #13: Keywords

Sep 28th, 2017 12m 12s

Keywords is an invaluable approach to understanding culture.Created by Raymond Williams, the godfather of cultural studies, a keywords approach enables brands to analyse and understand culture at a deep and meaningful level. Qualitatively di

Episode #12: Journeys

Sep 20th, 2017 12m

This is the ‘age of the customer’.To create a market-leading experience it’s essential to understanding how customers interact with your brand, and the sum of experiences they go through in a product lifecycle.In this episode we delve into c

Episode #11: Immersion

Aug 10th, 2017 11m 35s

From mobile ethnography to VR a wide range of opportunities now exist to immerse ourselves in customers’ lives. Immersive research provides a unique counterpoint to analytics and big data: when big data tells us what, immersive research can te

Episode #10: Humanities

Jul 19th, 2017 11m 50s

The humanities are rarely mentioned explicitly in the context of business. Yet the study of history, literature and the arts is invaluable in the face of big data, automation and AI.These disciplines provide a diverse set of tools to help man

Episode #9: Millennial Research Methods

Jun 27th, 2017 13m 6s

Discover how to authentically research Millennials and Gen-Z in this interview with award-winning youth trends consultant, Jessica Riches. Jessica was named British Interactive Media Association (BIMA 100) Rising Star in 2016. She has worked f

Episode #8: Generations

Jun 26th, 2017 14m 8s

In this podcast we’re on to G for Generations and Generational theory: from Gen-Z to The Silent Generation via Baby Boomers, Gen-X and Millennials.Find out the defining characteristics of each generation, how their values are shaped, and why u

Episode #7: Fun

Jun 5th, 2017 16m 22s

Find out how game mechanics, epic meaning, virtual reality and other techniques, can be applied to fully unlock the potential of research. There are so many negatives that currently give research a bad name – poor response rates, poor particip

Episode #6: Ethics

May 17th, 2017 16m 47s

Ethics in research. A topic we’re passionate about and have built into the business through our Participant Charter.Look no further than the GRIT CPR 2017 Report for evidence that the relationship between participants and researchers is now b

Episode #5: Data

May 2nd, 2017 26m

The driver of modern capitalism and the ‘creed of our age’. In this episode we tackle the immense topic of big data.From platforms to storytelling, dark data to ethics: we look at the different ways data is generated, how it can and is being

Episode #4: Communities

Apr 19th, 2017 21m 22s

Communities are the lifeblood of the internet.We’re still only starting to understand the power that both community dynamics and platforms can have on radically restructuring organisations. Which is why it’s the number one emerging research me

Episode #3: Bias

Apr 2nd, 2017 22m 16s

Theories and models of irrational human decision-makingAs any decent researcher can tell you, people are contradictory, irrational and terrible at reporting on their own behaviour. A good understanding of cognitive bias can therefore help deco

Episode #2: Automation

Mar 13th, 2017 33m 26s

There aren’t many topics discussed today more than the theme of automation. So it is as good a place as any to start our series!We ask – what are the main conversations that researchers need to be aware of, and what are the new tools that are

Episode #1: Introductions

Feb 13th, 2017 22m

We are fans of podcasts, so we thought we’d make one.The A-Z are 26 concepts that we use to navigate around today’s research landscape. We’ll be doing an episode for each, where we will be uncovering the trends, methods, concepts and ideas sha

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