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Why you shouldn’t ask for "speculative" work. We discuss why occasionally, professional designers are asked to provide speculative design solutions on project tenders. Speculative work is design work done for free or for a nominal fee (usually unrelated to the value of the work).

We also cover “Retailtainment & Prankvertising”, Kiehl’s makes a deal with Marvel to have Captain America comic book specifically for their clients. The British company THINK! uses prankvertising to shock people in an anti-drunk driving campaign. We discuss why these public relations changes are sometimes winning campaigns and why others are not so successful. Martin talks about the tip of the week of not going “Top Down” for how companies look at marketing & PR.