Episode from the podcastThe Advanced Selling Podcast

Lying is No Way to Build a Relationship

Released Monday, 19th September 2011
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Wow, that's a profound statement, isn't it? Of course it's not. Yet, we salespeople sometimes have a problem with the truth–as in "the whole truth." So, part 2 of our 3-part series on building strong relationships has to do with the candor you demonstrate with your client. The bottom line, as Bill and Bryan claim, [...]