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System of Action vs. System of Record

System of Action vs. System of Record

Released Wednesday, 8th November 2023
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System of Action vs. System of Record

System of Action vs. System of Record

System of Action vs. System of Record

System of Action vs. System of Record

Wednesday, 8th November 2023
Good episode? Give it some love!
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Episode Transcript

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0:02

All right,

0:06

well, welcome back today. Thrilled to death to

0:08

be with a longtime

0:11

friend, fan, friend. I've been a fan

0:13

of his for a long time and very rare

0:15

that we get interviews with local people who

0:18

have founded

0:19

software companies that support

0:21

salespeople. So thrilled

0:23

to death to have my friend Bill Johnson with

0:25

me, the CEO and founder of SalesView,

0:27

live from Indianapolis, Indiana. And Bill, thanks

0:29

for being with me, man. Brian,

0:31

I can't thank you enough for

0:33

having the opportunity to join you on

0:36

this podcast. And I love that you were talking

0:38

just before we got going, we're doing a little pre-show work. And

0:40

those of you who listen to my podcast, you know, we don't do a ton of pre-show work. We just

0:43

go, Bill's kind of that way. We can riff for probably

0:45

longer than we care to admit. But the one thing we just were talking

0:47

about was we've

0:50

been doing this for a minute, both of us. And

0:52

I want to start there because I want to give

0:55

some perspective to like, we've got a lot of young listeners.

0:58

You know what I mean? And let's talk about where sales

1:00

was and where it's headed

1:01

first. And I loved what you were saying. You

1:04

were sort of self-describing your initial

1:07

entree into the sales function. Let's talk about

1:09

where it's been, where it's going to start with. Sure.

1:13

And I'm a dinosaur when it

1:15

comes to selling. You know, I chose

1:17

the sales role because I wasn't part of the Lucky

1:19

Eats sperm club.

1:21

Had to make my own way. And

1:26

I knew the harder I worked, the more money

1:28

I could make. And back when

1:30

I started selling, there

1:32

were no SDRs. There were no BDRs.

1:36

I went and bought a $495

1:38

Harris Industrial Directory that had all

1:40

the names of companies in various cities.

1:43

And so you'd find who you were trying to target,

1:45

the VP of engineering, VP of sales.

1:48

You picked up the phone and you called because

1:50

email didn't exist then. No. And

1:52

you picked up the phone and you called. And then secretary

1:55

answered the phone. Yes. And

1:57

said, I'm sorry, Don's not in

1:59

right now.

1:59

Can I take a message? Yeah, Bill Johnson

2:02

calling and, you

2:04

know, uh, probably want 10% of the

2:06

time. He'd actually call

2:08

back, which is pretty good.

2:11

It's a little different today. She's

2:14

got a multitude

2:17

of data tools and intent

2:19

tools and all this stuff.

2:21

And as I was sharing, I've got 76,000 unopened

2:24

emails in my. I

2:28

just, I don't take the time to delete

2:30

them. Um, and I

2:32

recognize the challenge that if you're a 22, 23, 24 year old

2:35

entering this

2:38

sales career, I, I still

2:40

love it. I've got one of my daughters is here

2:43

and I love it, but man,

2:45

it's, it's, uh, I think about

2:48

it was hard when I was young. It's

2:51

harder today, in my opinion. Yes.

2:54

The noise is great. Didn't know. I

2:56

saw, I love that statement. The noise there's a lot of noise

2:59

and this is where I think as we evolve

3:01

and I love. So a couple of things. So

3:03

that 495 for the Harris directory, is that right? What it was. Yeah.

3:06

I mean, I'm not going to ask the year. That's a lot

3:08

of cash then 83. Right.

3:10

That's a lot of cash, 495 bucks, a lot of cash.

3:13

And all you got, and it was a lot

3:15

back then was the phone number and the name. Right.

3:17

And it's so, even when I started

3:20

in sales coaching, my number one, the number one subject

3:22

I got when I started in this business in 1997, June 3rd, 1997, I started

3:28

doing this was how to get past the gatekeeper.

3:31

I didn't, I haven't, I haven't heard that in 10 years, how to get

3:33

past the gatekeeper. No gatekeepers anymore. Right. There

3:36

are no, no gatekeeper doesn't exist anymore.

3:38

So interesting. Um, now

3:41

I want to talk about the, this is so funny

3:43

you bring this up. So the sales thing

3:45

is hard. It's hard to get attention. And then there's

3:47

also, cause we have all this technology, you would

3:49

think it would be easier. Cause we have

3:52

all the data, all the knowledge we can find anybody's

3:54

email. We can buy systems that like

3:56

load up emails and then even we've

3:59

auto dialers. dial the phone for us. You

4:01

know, I didn't have that we'd go one at a time old school,

4:03

right? And so what

4:06

where's the gap there? Why is it harder?

4:08

Because I agree it's hard. And

4:11

we have all these tools to make it easier doesn't make any

4:13

sense. I want your take on that.

4:14

Well, I think, you know,

4:18

the big challenge is so

4:21

I'll go back a little bit my career where I

4:23

was selling mechanical

4:25

design software, and there were five companies

4:28

and doing it doing half a billion

4:31

a year each. And I would tell

4:33

competitors, I would tell companies, look,

4:35

the only difference between us all is the

4:38

person sitting across the table from you and you

4:40

got to trust them. And if you don't trust them, you shouldn't buy

4:42

from them. And then along

4:44

came an upstart that revolutionized

4:47

the whole industry that was five

4:49

times more productive than

4:52

everybody else. And I got fortunate to join

4:54

them. And then they displaced the

4:57

other five competitors over time.

5:00

The challenge today, in my opinion,

5:02

is, you know, we

5:04

make it easy for sales reps

5:07

to send emails, we make it easy for them

5:09

to find phone numbers for to find cell

5:11

phone numbers. I

5:13

think what's lacking is

5:16

the innate ability

5:18

to help sales reps

5:20

different differentiate and

5:23

drive the value of their solution

5:25

so that it is recognized

5:28

by the prospect they're selling to. I mean,

5:31

somebody came to me and said, you know,

5:33

you invest $1 you'll get $5

5:36

back. Should I'm all in? Right,

5:39

right. And

5:41

then I think you're right. We spend here's

5:43

what I'm seeing. You said

5:45

so we've got all the email, we've got the email cadences.

5:47

So we set up all the email cadences and serum, Jen,

5:50

the email cadence is working. We I'm sure

5:52

you as a CEO and me as a founder

5:54

of blind zebra.

5:55

I get I can't tell you how many of those things a

5:57

day, right? And it's the cadence. You just watch it go.

6:00

Right in authentic. It's not targeted

6:02

even when it is like so we're IU guy

6:04

Indiana University people right? It's that's us

6:07

so I'll get one that says you know

6:09

the subject line says go Hoosiers Hey

6:11

Brian, I see you went to IU go Hoosiers and then

6:13

it start I'm like you have no idea where

6:16

Indiana is or what a Hoosier. Yeah, I

6:18

flunked out my third Really right exactly

6:20

exactly. I think graduate exactly

6:22

had to go to

6:25

School hard knocks things so I like

6:28

the idea of The

6:31

value thing and I think that one of the problems

6:33

is the attention has turned

6:36

to getting the meeting and Away

6:39

from the communication of the value along

6:41

the way to those cadences

6:43

are shit, right? They just they're awful

6:46

There's no value in the cadence. What if there were value

6:48

in the cadence? Maybe I would have a better result

6:50

They'd be able to lean into that. What are your thoughts on that? Oh your

6:56

Cadence tools make it easy to

6:59

blast people a variety

7:02

of Lousy content amen.

7:04

Amen to that everybody listening write that down

7:06

to what it is. It is that's sad

7:09

isn't it? It's you know, and

7:11

I'm like I said, I'm not saying it's easy

7:14

to find relevant content

7:16

that Tweaks people's

7:19

ears so they want to hear more. They want

7:22

to meet with you They want to play more

7:24

but man it that's what you

7:26

have to work on if you want

7:28

to be successful today, yes

7:32

the other thing I think about the the Time

7:35

spent on trying to get the meeting with the cadence

7:37

and the follow-up on the cadence and all that jazz and the chase chase

7:40

Chase to try to get a demo. That's a big,

7:42

you know Software thing of chase chase chase try

7:44

to get a demo or someone else's chase chase chase

7:46

try to get a meeting And when they get the

7:48

meeting because they've been chasing so long It's so hard

7:50

to chase and find people then they just vomit

7:53

everything and they get there in the spew I just use pew

7:55

spew right how many times have you seen that Brian?

7:57

100,000 million. I can't even tell

8:00

you there's no number big enough. So what

8:03

is one to do if one is leading a sales

8:06

team, or if I'm a salesperson

8:08

and I'm kind of evaluating, it's nice to timing

8:10

this to go into 2024. What

8:13

are some things that I can do or some things

8:16

I can take inventory of that, as

8:19

I head into 24, might up my skill,

8:22

ability, that sort of stuff?

8:24

You know, I

8:26

look at it

8:28

back when I was a dinosaur, you

8:30

had face-to-face meetings. And so you could

8:33

sit in somebody's office and look and see

8:35

if they had a cross on the wall

8:37

or pictures of their kids

8:39

or their wife or their bowling league

8:41

or whatever. So you'd learn a little bit about

8:43

them without having to ask a lot of questions. And

8:46

in the virtual world, you know, I

8:48

tasked my sales reps to

8:51

say, learn two

8:53

personal things about

8:56

the person you're talking to. You

8:58

know, it's not always show up and throw up.

9:00

It's not show up and throw up. It shouldn't

9:02

be show up and throw up. Because,

9:05

you know, despite the virtual world,

9:07

sales is still a relationship game.

9:10

People do buy from people. Yep. And

9:13

you

9:13

got to figure

9:15

out a way to

9:19

personalize the selling relationship.

9:21

And if you don't do that, man,

9:24

you better have the cure for cancer. Yeah.

9:27

Right. I'm buying from you. No,

9:29

because the other thing, too, it diminishes people don't want to hear

9:31

this salespeople, especially, is

9:33

that if you can't personally bring

9:36

some element of that, like a knowledge

9:38

thing or a connection or whatever, and if

9:40

I can automate all the cadences, eventually

9:42

I can automate the whole damn thing. I don't need these salespeople.

9:44

So we're almost doing ourselves a disservice by

9:46

not doing that. And so, and here, so you hit

9:49

on a topic that just drives me freaking

9:51

crazy. So I'm a LinkedIn junkie. I love LinkedIn.

9:54

And here's what people don't do on

9:56

LinkedIn, in my opinion. So I go to

9:58

a profile and just

9:59

randomly go into one.

10:01

And they I see the first one. So here's this person,

10:03

her name is Lisa, she lives in Dallas, okay,

10:05

I just clicked on something. So and

10:08

what they look at, they're like, Oh, what does she do? There's her title,

10:10

maybe they look at what her title there, then they stop.

10:13

And this personal stuff, you got to give

10:15

yourself a chance on LinkedIn to scroll past

10:18

this stuff, and get on down here.

10:20

So here it says she did overseas volunteer

10:22

work for six years in Japan.

10:25

Six years, she did that. That's very

10:28

interesting. My cousin lives in Japan. And

10:30

I, if you flunk down three years, I flunk

10:32

down to Japanese as a minor at Bloomington,

10:35

Indiana in about 18 months, flunked

10:37

out of Japanese, but I'm so interested. That's

10:39

such a unique thing, isn't it? Yeah,

10:42

and it drives me nuts that people to your so I love

10:44

your charge to your sales team, find

10:46

something personal. And then what I'm saying, if you need a tool

10:49

to do that, holy cow, LinkedIn is

10:51

so easy, just to be you got to

10:53

scroll down a minute, just a little bit

10:55

down. You know what I mean?

10:57

drives me nuts.

10:58

Right. And, and then

11:00

all you have to do is ask one open ended

11:03

question. What was it like spending

11:06

six years in Japan? Sit. I don't

11:08

know. Minutes later, 20 minutes later, right?

11:10

You know, good. What

11:13

was it like spending? Didn't that a great? Yeah,

11:15

see, everyone listening to this, you take that. Well, what was it like

11:17

spending six years in Japan? That's

11:20

it? Right? No one's doing that.

11:22

You know, well, hey, thanks for taking the time today. I thought

11:24

what I do is like asking a few questions about your business.

11:26

And they blew into that, you know, up front

11:28

contract from Sandler and like, oh, that you know, and then

11:31

right into the business stuff. I say no, it's interesting.

11:33

My cousin lives in Japan, I studied Japanese, I was horrible

11:36

at I see. What was that like? Then

11:38

you're there, right? Like, oh, God,

11:40

you're diff, you just differentiate your instantly.

11:43

And the money sales reps instantly.

11:46

Nothing to do with your product. Nothing to do with what you do. Nothing to

11:48

do with feature function. Just by being

11:50

a human. That's it. So funny. I

11:53

go crazy. As you know, I've referee football,

11:55

the national football, he it says it right there,

11:58

my LinkedIn profile. I've

12:01

got to go back and count all the cadences. I'm a part

12:03

of that are air quotes personalized I haven't

12:06

had one person mention that

12:08

you talk about a lay down. I'm like, what

12:11

are you doing here, man? Drives

12:13

me nuts. Oh my gosh. You had a nerve

12:15

with me Okay. So now so we've

12:18

oh, I want to validate something else She said and I love

12:21

this this comes from a young woman. I think it's her second

12:23

sales job I know a friend of a friend.

12:25

I know I think she's less than 30 or right

12:27

there like so she's young in her sales career We're

12:30

on a training call the other day. She goes Brian. I gotta tell you

12:32

something. I go what she's like Face

12:34

to face is the way to go and I'm like, whoa,

12:37

you know hearing that from a Gen Z or I'm like She's

12:39

like I've been chasing this one client that are prospect

12:42

blah blah blah blah blah and finally I'm like screw it I'm gonna

12:44

go see him and I wouldn't see we had the best meeting that

12:46

I talked all stuff got to know each other went to lunch We've

12:49

lost the art of face to face. We think we think we

12:51

think the scale wins So we stay back here

12:54

behind the mic behind the zoom, right? Yeah,

12:57

no, it's it's funny it a previous

12:59

job. I was accused of being the VP

13:01

of golf Because

13:05

I would try you know, I try

13:07

to get the decision maker out on the golf course

13:09

and If they

13:11

went I never once

13:14

talked business. It was all Family

13:17

that was a good shot. Oh

13:19

man, your putters not working very well, you know and

13:22

inevitably inevitably They'd

13:26

come around and say hey, you know, we've been out here to three

13:28

hours. You haven't brought up your product once I said,

13:30

you know The golf course is for you

13:32

to get to know me a little bit and

13:34

me to get to know you and I'll share a Funny

13:37

anecdote on that. Yeah You

13:41

can go to any Lowe's or Home Depot

13:43

and find Aaron's lawn and garden tractors

13:47

For sale. Yeah back in the

13:49

early 90s. We were trying to sell engineering

13:51

software to Aaron's lawn and garden And

13:54

so we invited Dan Aaron's Oh Happen

13:57

to have the right last name. I think you know, it's

13:59

good to say, I know there wasn't a guy named Aaron. At

14:03

that time he was, he's now president and

14:05

CEO and he sits on the Packers board.

14:08

So he's going to be the NFL. Yeah.

14:10

Do I invited him out

14:13

to play golf at whistling straits

14:15

up in Wisconsin? Yeah. Right. He was by there

14:18

and, um,

14:20

he, uh,

14:22

we on the 12th hole, he finally

14:24

says, Hey, Billy says, you know, it's been fun playing

14:26

golf with you, but you haven't brought up your product

14:29

one time. He said, you know,

14:31

I, I, I'm out here. I want to learn

14:34

about your product a little bit, but I've enjoyed it.

14:36

And, and, uh, and

14:38

I gave him a good analogy and

14:41

they bought nine

14:43

years later, working for a different company

14:46

happened to be 15 minutes away.

14:48

And I called him up and said, Hey, Dan, I'm in

14:50

the area. Can I swing by and say, hi, not trying

14:52

to sell him anything. And

14:54

he was president of the company. He told

14:57

us, he told his admin, yeah,

14:59

find 15 minutes or build and come by. Awesome.

15:01

Awesome.

15:02

Right. Yeah.

15:03

I mean, easy, easy, easy. You

15:05

know, if you can, you know, and not everybody

15:08

plays golf and not every prospect plays

15:10

golf, but if you can get somebody away

15:12

for four hours

15:15

to spend with you. Yeah. It's,

15:19

it is what your young lady said

15:21

face to face. It is. It is. Her

15:23

name is Lindsay. She said that. And I just wish,

15:26

uh, you know, I think we had the COVID thing we, and then zoom

15:28

came along and I appreciate the efficiency, but

15:31

what it's, we've made it binary. We

15:33

said, we, we made it gone. We've, we used to do

15:35

face to face and now we only do zoom.

15:37

We only do teams like that. That's, we've gone too

15:39

far. Right. Let's go back the other way. It's

15:42

good. And some, and, and unfortunately

15:45

some big companies, um, and

15:48

we have several of them that

15:51

refuse to let any of their employees

15:54

do something like that. Yeah. Right. Even

15:57

though, you know, they've been customers for five

15:59

years. or six years.

16:01

And

16:02

I'd love to reward them with the opportunity

16:04

to get out for four hours. It's

16:07

not like we're doing kickbacks or any illegal,

16:09

but it's, oh, we can't have,

16:13

you can't send us anything worth

16:15

more than $25. How much did that Yeti

16:18

mug cost? Yeah,

16:20

totally. 100% thousand. Yeti's

16:22

are growing. So let's talk about,

16:25

there's something that came up your group.

16:28

I heard one of your team members talk

16:30

about this idea. I want to switch gears into this

16:33

a very hot topic. So CRMs

16:36

for a lot of salespeople are the devil. They

16:38

hate them, feel like it's big brother talking to

16:40

them all the time. And I heard one of your teammates

16:43

talk about this and several of my clients

16:45

heard this and I asked what's stuck from some of

16:47

the people you heard talk at this event we had. And you

16:49

said, they said, this

16:51

guy said, make your CRM, your

16:54

what

16:57

do you say? Your system

16:59

of action over a system of record. Make

17:01

it a system of action over system of record. And

17:04

I heard it here lots

17:06

of stuff as you do like through the years, very few

17:08

things stick. That thing is stuck. So

17:11

can you talk about what it means for a salesperson

17:14

who despises their CRM to make

17:16

their CRM their system of action over their system

17:18

of record? Yeah,

17:20

that's, it's a great, it's

17:24

a struggle because traditional,

17:26

it's why sales view exists. It's why we

17:30

do what we do. But the

17:32

challenge is the

17:35

traditional CRM was

17:37

a system of record. It was meant

17:42

to capture names, contacts,

17:44

phone numbers, supposed to capture activity. The problem was it

17:47

was too hard to

17:49

load activity. And so

17:52

I do, I, you

17:54

know, as a career sales guy, I always look for the easiest

17:57

way to get a deal done.

17:59

done. Yes. And CRM

18:02

has done nothing

18:04

to help me get a deal done. Correct.

18:07

Yes. Well, CRM, right?

18:10

Right. Did you log that appointment

18:12

you had on Tuesday with Brian Neil?

18:16

I'll make sure I go put it in. Right.

18:19

And nobody knows that I made 10 phone

18:21

calls to get that appointment with Brian Neil, because I

18:23

didn't log it. Right. Right. And

18:26

the fundamental

18:28

issue is there is, you

18:31

know, there's a salary being paid

18:33

for a rep to do that activity

18:36

or those actions. And

18:38

if it's not recorded anywhere,

18:40

there is no history of

18:42

the action that was done. And we

18:47

know that the sales

18:49

rep turnover game is not

18:52

any better today than it was 30 years ago.

18:54

I mean, if you're

18:56

rocking it and got a good product

18:58

and you're selling it a lot, you're sticking around, if you're

19:00

not, you're going on to the next job. And that's,

19:03

you know, you look at people's LinkedIn profiles

19:05

and they're one year, one year, one

19:07

year, one year, like, okay.

19:10

Yes. And so the

19:12

history, that system of action that

19:15

everybody's done is,

19:16

if it's not there, it's gone. So it is, it's

19:20

incumbent upon companies

19:23

to

19:24

help make their CRM

19:26

become a system of action. That's

19:29

what, that's what we enable. Trying

19:32

to turn this into a commercial, but I think

19:34

it is one of those things that people

19:36

need to look at. How do we,

19:39

how do I make it easier for

19:41

a rep to log all their

19:43

actions that they do? So not

19:46

only for history's sake,

19:49

but

19:50

let's figure out what works,

19:52

you know,

19:54

if

19:55

some specific email content

19:57

is driving a 10% response rate

19:59

versus is the typical 0.0001%, by all means,

20:04

we should leverage that across the organization,

20:06

but it's not that that action

20:09

isn't recorded,

20:10

nobody learns. That's right.

20:12

We don't know why people bought and we don't know

20:14

why they didn't buy, right? Yeah.

20:17

Interesting. And I love this. So, and I even

20:19

think, I mean, I know you all have software

20:21

that helps with this, but on the other side of that, I think

20:23

just a mental shift, and I'm with

20:26

you, I'm glad you said what you said, which is it's

20:28

the company's responsibility to

20:30

make the CRM, the sales person's

20:33

system of action over the system of record.

20:35

And I think that's not how companies

20:38

think about it. Many companies think of it the opposite.

20:40

I wanna get this data put together so

20:42

I can manage my sales team. So

20:45

I love that. And then I just think the

20:47

mental shift of that in general is

20:50

step one. There are some things I can

20:52

do that I don't need software to do, right?

20:55

That just, you know, just some common sense

20:57

sort of things like to say, okay, I'll

21:00

use myself as an example. So if things don't get

21:02

on my calendar, they don't exist

21:04

and they don't happen. So if I had

21:07

some follow-up mechanism with my CRM

21:09

that would force me to schedule a meeting or

21:11

something like that, or

21:13

tell me what to do, I would, that would

21:15

be a system of action for me versus

21:18

just recording my notes on something

21:20

will be a thing. Or if

21:23

it helped me, if CRM

21:25

helped create space for me to make proposals,

21:27

because I hate writing proposals, whatever it is. So

21:31

I think there are some things people can do just to flip and

21:33

I would challenge sales leader, not many sales leaders listen

21:35

to our podcast, they should, they don't, but

21:38

the sales teams can forward this episode to them, say, hey

21:40

boss, listen to this at, you know, minute 21, 39.

21:45

Is they should evaluate all the stuff they require

21:47

their sales team to do and ask the

21:49

question, is this requirement helping

21:52

them close a deal? I loved what

21:54

you said there. And if it is, let's

21:56

keep it in, if it's not, let's don't. And if it is

21:58

like you said, let's learn, then we have to, like extracted

22:00

the stuff to learn from. Don't just like do it to

22:02

say, oh, hey, we learned that you suck. You don't have to make enough

22:04

calls. How about, hey, we learned

22:07

that, you know, our, our, our

22:09

hotspot for getting a meeting booked is between

22:11

stage 11 and stage 13 in our cadence.

22:14

And you're giving up at stage eight or whatever. I

22:17

don't know. I like that idea of

22:19

the company's responsibility. Well,

22:22

I think, you know, what we see is

22:24

the really good reps

22:27

that are highly successful, they

22:31

will find a way to do, to

22:33

have a system of action and nine

22:36

times out of 10, it's an Excel spreadsheet.

22:38

Yep. Because the CRM is too laborious

22:41

and it's a lot easier to put a check in the box

22:44

that you know, call one, call two, email

22:47

one,

22:47

and

22:48

they do it themselves. Yep.

22:50

And

22:52

it's, um, you know, it's totally

22:54

privacy for corporate America

22:56

when that happens, but it is, it's

22:58

a thing. Uh, so, uh,

23:01

talking to Bill Johnson, CEO, founder of SalesView

23:04

and, uh, how can people, so our listeners

23:06

that are any, and I will say he won't say

23:08

it cause Bill's not this way, but I will, his, their

23:11

product is awesome. We have, uh, several blinds,

23:13

your clients that let sales view,

23:15

uh, overlay their CRM. And

23:18

I love it. Cause here's my description

23:20

of what your product does, Bill. And this,

23:22

and I'm this way, I'm a lazy guy. Like

23:25

I do a lot of stuff in life, but I fancy myself

23:27

lazy. Cause I do what you said. I try to find the

23:29

easiest path. That's my lazy way. And

23:32

what sales view helps me do is it basically

23:34

helps me not think. I almost don't have to think.

23:37

It just tells me what to do. Um,

23:39

that's my like, kind of, you know, state school

23:41

version of the. Yeah. I

23:44

love that you said that Brian, cause it's a great segue.

23:46

We had a large financial services

23:49

client

23:50

that a 200 reps.

23:53

A 26 year old new hire

23:55

was 300% of plan is first year.

23:59

I got invited to a

24:02

meeting with the SVP of sales

24:04

who basically called him in and he

24:06

just said, how did you do it?

24:09

What did you do? This has never

24:11

happened before, a rookie

24:14

blowing everybody away. And he said, well,

24:17

I showed up here, my boss said, hey, we got this

24:20

tool, SalesView, it helps you organize

24:22

your day, I want you to use it. He said, first day

24:24

was a little

24:25

weird.

24:26

Second day, second week, it

24:28

got a little better. By the third week,

24:31

I would walk in and my day was in front

24:33

of me. Right. Usually Wednesday, Thursday,

24:35

Friday. Right. And 30 days later,

24:37

people started applauding me for

24:40

calling them back when I'd say I would

24:42

or the persistence. And

24:46

the SVP said,

24:48

okay, you just

24:50

follow the process that we enabled, yep. Yep.

24:53

We had to get everybody. He said, well, you pay

24:55

him a salary, don't you? You tell him you either

24:57

use it or you go find another job. That's it. I

25:00

mean, literally, that's it. That's, I mean, it's just, but

25:02

that's exactly what it does. It just plans your day

25:04

for you and you don't have to go through some of the cumbersome

25:06

things that you might on the back end of the CRM and tasks

25:09

and all this baloney and stuff. And it's just, it's a really great

25:11

tool. So I encourage all of our listeners to check it out. How can

25:13

people find you or SalesView,

25:16

Bill?

25:16

Well, it's bill.salesview.com is my

25:19

email and I'm

25:20

on LinkedIn and send

25:23

me a message. I try to respond

25:26

and go from there. 78,000 unopened emails.

25:29

I don't know about that. I'm kidding. I'm teasing.

25:32

The sales call, you'll respond, right? The

25:35

problem is the, everybody

25:38

takes one minute. Make sure your content is

25:40

relevant. Yes, yes, yes.

25:43

I do see the subject line, you know,

25:45

and you know, yeah, I've got

25:47

a pixel blocker. So they don't. Pixel

25:50

blocker, that's funny. Yeah.

25:53

So the subject line I would just put there, I want, I

25:55

listen to Brian Neal's podcast and I want

25:57

a demo. I want to see SalesView.

26:00

By the way, Sales View is spelled funny ish,

26:03

right? Well, it's S-A-L-E-S.

26:06

V is in Victor. U is in Umbrella.

26:09

E is in Elephant. V-E, not V-I-E-W.

26:13

Yeah, we got to tell people that. You know,

26:15

there's this thing called the web. I was going to

26:17

slow to figure it out. By the time

26:19

I figured it out, V-I-E-W

26:21

was already taken. Reagan, you can probably buy it back

26:23

for like 250 grand now, couldn't you? Something

26:25

like that. Yeah. Okay. Hey,

26:28

man. Thanks for being with me. That was awesome. And so

26:30

we'll send all of our podcast people to you

26:32

and all of our clients

26:35

to at least check out what Bill

26:37

does. Their work is great and

26:39

it solves the problem that most salespeople have, which

26:42

is trying to figure out what to do next and makes

26:44

all your CRM way, way easier. So

26:46

it's an agent of or a system of record or

26:49

a system of action rather. It's

26:51

good. All right, man. Go Hoosiers.

26:54

Thank you, Bill. Appreciate your time. Thank

26:59

you.

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