Episode Transcript
Transcripts are displayed as originally observed. Some content, including advertisements may have changed.
Use Ctrl + F to search
0:02
All right,
0:06
well, welcome back today. Thrilled to death to
0:08
be with a longtime
0:11
friend, fan, friend. I've been a fan
0:13
of his for a long time and very rare
0:15
that we get interviews with local people who
0:18
have founded
0:19
software companies that support
0:21
salespeople. So thrilled
0:23
to death to have my friend Bill Johnson with
0:25
me, the CEO and founder of SalesView,
0:27
live from Indianapolis, Indiana. And Bill, thanks
0:29
for being with me, man. Brian,
0:31
I can't thank you enough for
0:33
having the opportunity to join you on
0:36
this podcast. And I love that you were talking
0:38
just before we got going, we're doing a little pre-show work. And
0:40
those of you who listen to my podcast, you know, we don't do a ton of pre-show work. We just
0:43
go, Bill's kind of that way. We can riff for probably
0:45
longer than we care to admit. But the one thing we just were talking
0:47
about was we've
0:50
been doing this for a minute, both of us. And
0:52
I want to start there because I want to give
0:55
some perspective to like, we've got a lot of young listeners.
0:58
You know what I mean? And let's talk about where sales
1:00
was and where it's headed
1:01
first. And I loved what you were saying. You
1:04
were sort of self-describing your initial
1:07
entree into the sales function. Let's talk about
1:09
where it's been, where it's going to start with. Sure.
1:13
And I'm a dinosaur when it
1:15
comes to selling. You know, I chose
1:17
the sales role because I wasn't part of the Lucky
1:19
Eats sperm club.
1:21
Had to make my own way. And
1:26
I knew the harder I worked, the more money
1:28
I could make. And back when
1:30
I started selling, there
1:32
were no SDRs. There were no BDRs.
1:36
I went and bought a $495
1:38
Harris Industrial Directory that had all
1:40
the names of companies in various cities.
1:43
And so you'd find who you were trying to target,
1:45
the VP of engineering, VP of sales.
1:48
You picked up the phone and you called because
1:50
email didn't exist then. No. And
1:52
you picked up the phone and you called. And then secretary
1:55
answered the phone. Yes. And
1:57
said, I'm sorry, Don's not in
1:59
right now.
1:59
Can I take a message? Yeah, Bill Johnson
2:02
calling and, you
2:04
know, uh, probably want 10% of the
2:06
time. He'd actually call
2:08
back, which is pretty good.
2:11
It's a little different today. She's
2:14
got a multitude
2:17
of data tools and intent
2:19
tools and all this stuff.
2:21
And as I was sharing, I've got 76,000 unopened
2:24
emails in my. I
2:28
just, I don't take the time to delete
2:30
them. Um, and I
2:32
recognize the challenge that if you're a 22, 23, 24 year old
2:35
entering this
2:38
sales career, I, I still
2:40
love it. I've got one of my daughters is here
2:43
and I love it, but man,
2:45
it's, it's, uh, I think about
2:48
it was hard when I was young. It's
2:51
harder today, in my opinion. Yes.
2:54
The noise is great. Didn't know. I
2:56
saw, I love that statement. The noise there's a lot of noise
2:59
and this is where I think as we evolve
3:01
and I love. So a couple of things. So
3:03
that 495 for the Harris directory, is that right? What it was. Yeah.
3:06
I mean, I'm not going to ask the year. That's a lot
3:08
of cash then 83. Right.
3:10
That's a lot of cash, 495 bucks, a lot of cash.
3:13
And all you got, and it was a lot
3:15
back then was the phone number and the name. Right.
3:17
And it's so, even when I started
3:20
in sales coaching, my number one, the number one subject
3:22
I got when I started in this business in 1997, June 3rd, 1997, I started
3:28
doing this was how to get past the gatekeeper.
3:31
I didn't, I haven't, I haven't heard that in 10 years, how to get
3:33
past the gatekeeper. No gatekeepers anymore. Right. There
3:36
are no, no gatekeeper doesn't exist anymore.
3:38
So interesting. Um, now
3:41
I want to talk about the, this is so funny
3:43
you bring this up. So the sales thing
3:45
is hard. It's hard to get attention. And then there's
3:47
also, cause we have all this technology, you would
3:49
think it would be easier. Cause we have
3:52
all the data, all the knowledge we can find anybody's
3:54
email. We can buy systems that like
3:56
load up emails and then even we've
3:59
auto dialers. dial the phone for us. You
4:01
know, I didn't have that we'd go one at a time old school,
4:03
right? And so what
4:06
where's the gap there? Why is it harder?
4:08
Because I agree it's hard. And
4:11
we have all these tools to make it easier doesn't make any
4:13
sense. I want your take on that.
4:14
Well, I think, you know,
4:18
the big challenge is so
4:21
I'll go back a little bit my career where I
4:23
was selling mechanical
4:25
design software, and there were five companies
4:28
and doing it doing half a billion
4:31
a year each. And I would tell
4:33
competitors, I would tell companies, look,
4:35
the only difference between us all is the
4:38
person sitting across the table from you and you
4:40
got to trust them. And if you don't trust them, you shouldn't buy
4:42
from them. And then along
4:44
came an upstart that revolutionized
4:47
the whole industry that was five
4:49
times more productive than
4:52
everybody else. And I got fortunate to join
4:54
them. And then they displaced the
4:57
other five competitors over time.
5:00
The challenge today, in my opinion,
5:02
is, you know, we
5:04
make it easy for sales reps
5:07
to send emails, we make it easy for them
5:09
to find phone numbers for to find cell
5:11
phone numbers. I
5:13
think what's lacking is
5:16
the innate ability
5:18
to help sales reps
5:20
different differentiate and
5:23
drive the value of their solution
5:25
so that it is recognized
5:28
by the prospect they're selling to. I mean,
5:31
somebody came to me and said, you know,
5:33
you invest $1 you'll get $5
5:36
back. Should I'm all in? Right,
5:39
right. And
5:41
then I think you're right. We spend here's
5:43
what I'm seeing. You said
5:45
so we've got all the email, we've got the email cadences.
5:47
So we set up all the email cadences and serum, Jen,
5:50
the email cadence is working. We I'm sure
5:52
you as a CEO and me as a founder
5:54
of blind zebra.
5:55
I get I can't tell you how many of those things a
5:57
day, right? And it's the cadence. You just watch it go.
6:00
Right in authentic. It's not targeted
6:02
even when it is like so we're IU guy
6:04
Indiana University people right? It's that's us
6:07
so I'll get one that says you know
6:09
the subject line says go Hoosiers Hey
6:11
Brian, I see you went to IU go Hoosiers and then
6:13
it start I'm like you have no idea where
6:16
Indiana is or what a Hoosier. Yeah, I
6:18
flunked out my third Really right exactly
6:20
exactly. I think graduate exactly
6:22
had to go to
6:25
School hard knocks things so I like
6:28
the idea of The
6:31
value thing and I think that one of the problems
6:33
is the attention has turned
6:36
to getting the meeting and Away
6:39
from the communication of the value along
6:41
the way to those cadences
6:43
are shit, right? They just they're awful
6:46
There's no value in the cadence. What if there were value
6:48
in the cadence? Maybe I would have a better result
6:50
They'd be able to lean into that. What are your thoughts on that? Oh your
6:56
Cadence tools make it easy to
6:59
blast people a variety
7:02
of Lousy content amen.
7:04
Amen to that everybody listening write that down
7:06
to what it is. It is that's sad
7:09
isn't it? It's you know, and
7:11
I'm like I said, I'm not saying it's easy
7:14
to find relevant content
7:16
that Tweaks people's
7:19
ears so they want to hear more. They want
7:22
to meet with you They want to play more
7:24
but man it that's what you
7:26
have to work on if you want
7:28
to be successful today, yes
7:32
the other thing I think about the the Time
7:35
spent on trying to get the meeting with the cadence
7:37
and the follow-up on the cadence and all that jazz and the chase chase
7:40
Chase to try to get a demo. That's a big,
7:42
you know Software thing of chase chase chase try
7:44
to get a demo or someone else's chase chase chase
7:46
try to get a meeting And when they get the
7:48
meeting because they've been chasing so long It's so hard
7:50
to chase and find people then they just vomit
7:53
everything and they get there in the spew I just use pew
7:55
spew right how many times have you seen that Brian?
7:57
100,000 million. I can't even tell
8:00
you there's no number big enough. So what
8:03
is one to do if one is leading a sales
8:06
team, or if I'm a salesperson
8:08
and I'm kind of evaluating, it's nice to timing
8:10
this to go into 2024. What
8:13
are some things that I can do or some things
8:16
I can take inventory of that, as
8:19
I head into 24, might up my skill,
8:22
ability, that sort of stuff?
8:24
You know, I
8:26
look at it
8:28
back when I was a dinosaur, you
8:30
had face-to-face meetings. And so you could
8:33
sit in somebody's office and look and see
8:35
if they had a cross on the wall
8:37
or pictures of their kids
8:39
or their wife or their bowling league
8:41
or whatever. So you'd learn a little bit about
8:43
them without having to ask a lot of questions. And
8:46
in the virtual world, you know, I
8:48
tasked my sales reps to
8:51
say, learn two
8:53
personal things about
8:56
the person you're talking to. You
8:58
know, it's not always show up and throw up.
9:00
It's not show up and throw up. It shouldn't
9:02
be show up and throw up. Because,
9:05
you know, despite the virtual world,
9:07
sales is still a relationship game.
9:10
People do buy from people. Yep. And
9:13
you
9:13
got to figure
9:15
out a way to
9:19
personalize the selling relationship.
9:21
And if you don't do that, man,
9:24
you better have the cure for cancer. Yeah.
9:27
Right. I'm buying from you. No,
9:29
because the other thing, too, it diminishes people don't want to hear
9:31
this salespeople, especially, is
9:33
that if you can't personally bring
9:36
some element of that, like a knowledge
9:38
thing or a connection or whatever, and if
9:40
I can automate all the cadences, eventually
9:42
I can automate the whole damn thing. I don't need these salespeople.
9:44
So we're almost doing ourselves a disservice by
9:46
not doing that. And so, and here, so you hit
9:49
on a topic that just drives me freaking
9:51
crazy. So I'm a LinkedIn junkie. I love LinkedIn.
9:54
And here's what people don't do on
9:56
LinkedIn, in my opinion. So I go to
9:58
a profile and just
9:59
randomly go into one.
10:01
And they I see the first one. So here's this person,
10:03
her name is Lisa, she lives in Dallas, okay,
10:05
I just clicked on something. So and
10:08
what they look at, they're like, Oh, what does she do? There's her title,
10:10
maybe they look at what her title there, then they stop.
10:13
And this personal stuff, you got to give
10:15
yourself a chance on LinkedIn to scroll past
10:18
this stuff, and get on down here.
10:20
So here it says she did overseas volunteer
10:22
work for six years in Japan.
10:25
Six years, she did that. That's very
10:28
interesting. My cousin lives in Japan. And
10:30
I, if you flunk down three years, I flunk
10:32
down to Japanese as a minor at Bloomington,
10:35
Indiana in about 18 months, flunked
10:37
out of Japanese, but I'm so interested. That's
10:39
such a unique thing, isn't it? Yeah,
10:42
and it drives me nuts that people to your so I love
10:44
your charge to your sales team, find
10:46
something personal. And then what I'm saying, if you need a tool
10:49
to do that, holy cow, LinkedIn is
10:51
so easy, just to be you got to
10:53
scroll down a minute, just a little bit
10:55
down. You know what I mean?
10:57
drives me nuts.
10:58
Right. And, and then
11:00
all you have to do is ask one open ended
11:03
question. What was it like spending
11:06
six years in Japan? Sit. I don't
11:08
know. Minutes later, 20 minutes later, right?
11:10
You know, good. What
11:13
was it like spending? Didn't that a great? Yeah,
11:15
see, everyone listening to this, you take that. Well, what was it like
11:17
spending six years in Japan? That's
11:20
it? Right? No one's doing that.
11:22
You know, well, hey, thanks for taking the time today. I thought
11:24
what I do is like asking a few questions about your business.
11:26
And they blew into that, you know, up front
11:28
contract from Sandler and like, oh, that you know, and then
11:31
right into the business stuff. I say no, it's interesting.
11:33
My cousin lives in Japan, I studied Japanese, I was horrible
11:36
at I see. What was that like? Then
11:38
you're there, right? Like, oh, God,
11:40
you're diff, you just differentiate your instantly.
11:43
And the money sales reps instantly.
11:46
Nothing to do with your product. Nothing to do with what you do. Nothing to
11:48
do with feature function. Just by being
11:50
a human. That's it. So funny. I
11:53
go crazy. As you know, I've referee football,
11:55
the national football, he it says it right there,
11:58
my LinkedIn profile. I've
12:01
got to go back and count all the cadences. I'm a part
12:03
of that are air quotes personalized I haven't
12:06
had one person mention that
12:08
you talk about a lay down. I'm like, what
12:11
are you doing here, man? Drives
12:13
me nuts. Oh my gosh. You had a nerve
12:15
with me Okay. So now so we've
12:18
oh, I want to validate something else She said and I love
12:21
this this comes from a young woman. I think it's her second
12:23
sales job I know a friend of a friend.
12:25
I know I think she's less than 30 or right
12:27
there like so she's young in her sales career We're
12:30
on a training call the other day. She goes Brian. I gotta tell you
12:32
something. I go what she's like Face
12:34
to face is the way to go and I'm like, whoa,
12:37
you know hearing that from a Gen Z or I'm like She's
12:39
like I've been chasing this one client that are prospect
12:42
blah blah blah blah blah and finally I'm like screw it I'm gonna
12:44
go see him and I wouldn't see we had the best meeting that
12:46
I talked all stuff got to know each other went to lunch We've
12:49
lost the art of face to face. We think we think we
12:51
think the scale wins So we stay back here
12:54
behind the mic behind the zoom, right? Yeah,
12:57
no, it's it's funny it a previous
12:59
job. I was accused of being the VP
13:01
of golf Because
13:05
I would try you know, I try
13:07
to get the decision maker out on the golf course
13:09
and If they
13:11
went I never once
13:14
talked business. It was all Family
13:17
that was a good shot. Oh
13:19
man, your putters not working very well, you know and
13:22
inevitably inevitably They'd
13:26
come around and say hey, you know, we've been out here to three
13:28
hours. You haven't brought up your product once I said,
13:30
you know The golf course is for you
13:32
to get to know me a little bit and
13:34
me to get to know you and I'll share a Funny
13:37
anecdote on that. Yeah You
13:41
can go to any Lowe's or Home Depot
13:43
and find Aaron's lawn and garden tractors
13:47
For sale. Yeah back in the
13:49
early 90s. We were trying to sell engineering
13:51
software to Aaron's lawn and garden And
13:54
so we invited Dan Aaron's Oh Happen
13:57
to have the right last name. I think you know, it's
13:59
good to say, I know there wasn't a guy named Aaron. At
14:03
that time he was, he's now president and
14:05
CEO and he sits on the Packers board.
14:08
So he's going to be the NFL. Yeah.
14:10
Do I invited him out
14:13
to play golf at whistling straits
14:15
up in Wisconsin? Yeah. Right. He was by there
14:18
and, um,
14:20
he, uh,
14:22
we on the 12th hole, he finally
14:24
says, Hey, Billy says, you know, it's been fun playing
14:26
golf with you, but you haven't brought up your product
14:29
one time. He said, you know,
14:31
I, I, I'm out here. I want to learn
14:34
about your product a little bit, but I've enjoyed it.
14:36
And, and, uh, and
14:38
I gave him a good analogy and
14:41
they bought nine
14:43
years later, working for a different company
14:46
happened to be 15 minutes away.
14:48
And I called him up and said, Hey, Dan, I'm in
14:50
the area. Can I swing by and say, hi, not trying
14:52
to sell him anything. And
14:54
he was president of the company. He told
14:57
us, he told his admin, yeah,
14:59
find 15 minutes or build and come by. Awesome.
15:01
Awesome.
15:02
Right. Yeah.
15:03
I mean, easy, easy, easy. You
15:05
know, if you can, you know, and not everybody
15:08
plays golf and not every prospect plays
15:10
golf, but if you can get somebody away
15:12
for four hours
15:15
to spend with you. Yeah. It's,
15:19
it is what your young lady said
15:21
face to face. It is. It is. Her
15:23
name is Lindsay. She said that. And I just wish,
15:26
uh, you know, I think we had the COVID thing we, and then zoom
15:28
came along and I appreciate the efficiency, but
15:31
what it's, we've made it binary. We
15:33
said, we, we made it gone. We've, we used to do
15:35
face to face and now we only do zoom.
15:37
We only do teams like that. That's, we've gone too
15:39
far. Right. Let's go back the other way. It's
15:42
good. And some, and, and unfortunately
15:45
some big companies, um, and
15:48
we have several of them that
15:51
refuse to let any of their employees
15:54
do something like that. Yeah. Right. Even
15:57
though, you know, they've been customers for five
15:59
years. or six years.
16:01
And
16:02
I'd love to reward them with the opportunity
16:04
to get out for four hours. It's
16:07
not like we're doing kickbacks or any illegal,
16:09
but it's, oh, we can't have,
16:13
you can't send us anything worth
16:15
more than $25. How much did that Yeti
16:18
mug cost? Yeah,
16:20
totally. 100% thousand. Yeti's
16:22
are growing. So let's talk about,
16:25
there's something that came up your group.
16:28
I heard one of your team members talk
16:30
about this idea. I want to switch gears into this
16:33
a very hot topic. So CRMs
16:36
for a lot of salespeople are the devil. They
16:38
hate them, feel like it's big brother talking to
16:40
them all the time. And I heard one of your teammates
16:43
talk about this and several of my clients
16:45
heard this and I asked what's stuck from some of
16:47
the people you heard talk at this event we had. And you
16:49
said, they said, this
16:51
guy said, make your CRM, your
16:54
what
16:57
do you say? Your system
16:59
of action over a system of record. Make
17:01
it a system of action over system of record. And
17:04
I heard it here lots
17:06
of stuff as you do like through the years, very few
17:08
things stick. That thing is stuck. So
17:11
can you talk about what it means for a salesperson
17:14
who despises their CRM to make
17:16
their CRM their system of action over their system
17:18
of record? Yeah,
17:20
that's, it's a great, it's
17:24
a struggle because traditional,
17:26
it's why sales view exists. It's why we
17:30
do what we do. But the
17:32
challenge is the
17:35
traditional CRM was
17:37
a system of record. It was meant
17:42
to capture names, contacts,
17:44
phone numbers, supposed to capture activity. The problem was it
17:47
was too hard to
17:49
load activity. And so
17:52
I do, I, you
17:54
know, as a career sales guy, I always look for the easiest
17:57
way to get a deal done.
17:59
done. Yes. And CRM
18:02
has done nothing
18:04
to help me get a deal done. Correct.
18:07
Yes. Well, CRM, right?
18:10
Right. Did you log that appointment
18:12
you had on Tuesday with Brian Neil?
18:16
I'll make sure I go put it in. Right.
18:19
And nobody knows that I made 10 phone
18:21
calls to get that appointment with Brian Neil, because I
18:23
didn't log it. Right. Right. And
18:26
the fundamental
18:28
issue is there is, you
18:31
know, there's a salary being paid
18:33
for a rep to do that activity
18:36
or those actions. And
18:38
if it's not recorded anywhere,
18:40
there is no history of
18:42
the action that was done. And we
18:47
know that the sales
18:49
rep turnover game is not
18:52
any better today than it was 30 years ago.
18:54
I mean, if you're
18:56
rocking it and got a good product
18:58
and you're selling it a lot, you're sticking around, if you're
19:00
not, you're going on to the next job. And that's,
19:03
you know, you look at people's LinkedIn profiles
19:05
and they're one year, one year, one
19:07
year, one year, like, okay.
19:10
Yes. And so the
19:12
history, that system of action that
19:15
everybody's done is,
19:16
if it's not there, it's gone. So it is, it's
19:20
incumbent upon companies
19:23
to
19:24
help make their CRM
19:26
become a system of action. That's
19:29
what, that's what we enable. Trying
19:32
to turn this into a commercial, but I think
19:34
it is one of those things that people
19:36
need to look at. How do we,
19:39
how do I make it easier for
19:41
a rep to log all their
19:43
actions that they do? So not
19:46
only for history's sake,
19:49
but
19:50
let's figure out what works,
19:52
you know,
19:54
if
19:55
some specific email content
19:57
is driving a 10% response rate
19:59
versus is the typical 0.0001%, by all means,
20:04
we should leverage that across the organization,
20:06
but it's not that that action
20:09
isn't recorded,
20:10
nobody learns. That's right.
20:12
We don't know why people bought and we don't know
20:14
why they didn't buy, right? Yeah.
20:17
Interesting. And I love this. So, and I even
20:19
think, I mean, I know you all have software
20:21
that helps with this, but on the other side of that, I think
20:23
just a mental shift, and I'm with
20:26
you, I'm glad you said what you said, which is it's
20:28
the company's responsibility to
20:30
make the CRM, the sales person's
20:33
system of action over the system of record.
20:35
And I think that's not how companies
20:38
think about it. Many companies think of it the opposite.
20:40
I wanna get this data put together so
20:42
I can manage my sales team. So
20:45
I love that. And then I just think the
20:47
mental shift of that in general is
20:50
step one. There are some things I can
20:52
do that I don't need software to do, right?
20:55
That just, you know, just some common sense
20:57
sort of things like to say, okay, I'll
21:00
use myself as an example. So if things don't get
21:02
on my calendar, they don't exist
21:04
and they don't happen. So if I had
21:07
some follow-up mechanism with my CRM
21:09
that would force me to schedule a meeting or
21:11
something like that, or
21:13
tell me what to do, I would, that would
21:15
be a system of action for me versus
21:18
just recording my notes on something
21:20
will be a thing. Or if
21:23
it helped me, if CRM
21:25
helped create space for me to make proposals,
21:27
because I hate writing proposals, whatever it is. So
21:31
I think there are some things people can do just to flip and
21:33
I would challenge sales leader, not many sales leaders listen
21:35
to our podcast, they should, they don't, but
21:38
the sales teams can forward this episode to them, say, hey
21:40
boss, listen to this at, you know, minute 21, 39.
21:45
Is they should evaluate all the stuff they require
21:47
their sales team to do and ask the
21:49
question, is this requirement helping
21:52
them close a deal? I loved what
21:54
you said there. And if it is, let's
21:56
keep it in, if it's not, let's don't. And if it is
21:58
like you said, let's learn, then we have to, like extracted
22:00
the stuff to learn from. Don't just like do it to
22:02
say, oh, hey, we learned that you suck. You don't have to make enough
22:04
calls. How about, hey, we learned
22:07
that, you know, our, our, our
22:09
hotspot for getting a meeting booked is between
22:11
stage 11 and stage 13 in our cadence.
22:14
And you're giving up at stage eight or whatever. I
22:17
don't know. I like that idea of
22:19
the company's responsibility. Well,
22:22
I think, you know, what we see is
22:24
the really good reps
22:27
that are highly successful, they
22:31
will find a way to do, to
22:33
have a system of action and nine
22:36
times out of 10, it's an Excel spreadsheet.
22:38
Yep. Because the CRM is too laborious
22:41
and it's a lot easier to put a check in the box
22:44
that you know, call one, call two, email
22:47
one,
22:47
and
22:48
they do it themselves. Yep.
22:50
And
22:52
it's, um, you know, it's totally
22:54
privacy for corporate America
22:56
when that happens, but it is, it's
22:58
a thing. Uh, so, uh,
23:01
talking to Bill Johnson, CEO, founder of SalesView
23:04
and, uh, how can people, so our listeners
23:06
that are any, and I will say he won't say
23:08
it cause Bill's not this way, but I will, his, their
23:11
product is awesome. We have, uh, several blinds,
23:13
your clients that let sales view,
23:15
uh, overlay their CRM. And
23:18
I love it. Cause here's my description
23:20
of what your product does, Bill. And this,
23:22
and I'm this way, I'm a lazy guy. Like
23:25
I do a lot of stuff in life, but I fancy myself
23:27
lazy. Cause I do what you said. I try to find the
23:29
easiest path. That's my lazy way. And
23:32
what sales view helps me do is it basically
23:34
helps me not think. I almost don't have to think.
23:37
It just tells me what to do. Um,
23:39
that's my like, kind of, you know, state school
23:41
version of the. Yeah. I
23:44
love that you said that Brian, cause it's a great segue.
23:46
We had a large financial services
23:49
client
23:50
that a 200 reps.
23:53
A 26 year old new hire
23:55
was 300% of plan is first year.
23:59
I got invited to a
24:02
meeting with the SVP of sales
24:04
who basically called him in and he
24:06
just said, how did you do it?
24:09
What did you do? This has never
24:11
happened before, a rookie
24:14
blowing everybody away. And he said, well,
24:17
I showed up here, my boss said, hey, we got this
24:20
tool, SalesView, it helps you organize
24:22
your day, I want you to use it. He said, first day
24:24
was a little
24:25
weird.
24:26
Second day, second week, it
24:28
got a little better. By the third week,
24:31
I would walk in and my day was in front
24:33
of me. Right. Usually Wednesday, Thursday,
24:35
Friday. Right. And 30 days later,
24:37
people started applauding me for
24:40
calling them back when I'd say I would
24:42
or the persistence. And
24:46
the SVP said,
24:48
okay, you just
24:50
follow the process that we enabled, yep. Yep.
24:53
We had to get everybody. He said, well, you pay
24:55
him a salary, don't you? You tell him you either
24:57
use it or you go find another job. That's it. I
25:00
mean, literally, that's it. That's, I mean, it's just, but
25:02
that's exactly what it does. It just plans your day
25:04
for you and you don't have to go through some of the cumbersome
25:06
things that you might on the back end of the CRM and tasks
25:09
and all this baloney and stuff. And it's just, it's a really great
25:11
tool. So I encourage all of our listeners to check it out. How can
25:13
people find you or SalesView,
25:16
Bill?
25:16
Well, it's bill.salesview.com is my
25:19
email and I'm
25:20
on LinkedIn and send
25:23
me a message. I try to respond
25:26
and go from there. 78,000 unopened emails.
25:29
I don't know about that. I'm kidding. I'm teasing.
25:32
The sales call, you'll respond, right? The
25:35
problem is the, everybody
25:38
takes one minute. Make sure your content is
25:40
relevant. Yes, yes, yes.
25:43
I do see the subject line, you know,
25:45
and you know, yeah, I've got
25:47
a pixel blocker. So they don't. Pixel
25:50
blocker, that's funny. Yeah.
25:53
So the subject line I would just put there, I want, I
25:55
listen to Brian Neal's podcast and I want
25:57
a demo. I want to see SalesView.
26:00
By the way, Sales View is spelled funny ish,
26:03
right? Well, it's S-A-L-E-S.
26:06
V is in Victor. U is in Umbrella.
26:09
E is in Elephant. V-E, not V-I-E-W.
26:13
Yeah, we got to tell people that. You know,
26:15
there's this thing called the web. I was going to
26:17
slow to figure it out. By the time
26:19
I figured it out, V-I-E-W
26:21
was already taken. Reagan, you can probably buy it back
26:23
for like 250 grand now, couldn't you? Something
26:25
like that. Yeah. Okay. Hey,
26:28
man. Thanks for being with me. That was awesome. And so
26:30
we'll send all of our podcast people to you
26:32
and all of our clients
26:35
to at least check out what Bill
26:37
does. Their work is great and
26:39
it solves the problem that most salespeople have, which
26:42
is trying to figure out what to do next and makes
26:44
all your CRM way, way easier. So
26:46
it's an agent of or a system of record or
26:49
a system of action rather. It's
26:51
good. All right, man. Go Hoosiers.
26:54
Thank you, Bill. Appreciate your time. Thank
26:59
you.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More