Put theory into action and learn how to utilize the four stages of inbound marketing at your company. Today’s episode gives you a step-by-step plan to implement a B2B inbound marketing strategy. We’ll cover important aspects including:

• Getting to know your customer and creating buyer personas

• Create content that answers your customers questions

• Effectively pass off your prospects when they become a Hot Qualified lead

• How to use lead nurturing, outreach and digital PR to close leads