Ronnie dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.You can try it for the entire month for only $1.00![button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]Over the past 14 years, Ronnie Nijmeh has  mentored and advised over 40,000 health and wellness professionals... including life coaches, therapists, authors, speakers, entrepreneurs, and business owners through videos, online workshops, and books.He is a content marketing consultant for coaches, authors, speakers, and entrepreneurs who are looking to make more while working less.Ronnie has mentored and coached thousands of life coaches, authors, speakers, and entrepreneurs in the areas of product creation, publishing, content marketing, and more.He's also appeared on national television, radio, and print and is an Amazon #1 Best-Selling Author of Stress Busters – with over 53,000 copies downloaded worldwide.[button link="http://www.plr.me/bacon" window="yes"]Special Off - PLR.Me[/button]Podcast TranscriptionBrian Basilico: Hey, everybody. I am super excited, I've got a great guest today. His name is Ronnie Nijmeh and he works with PLR.me. So we're going to be talking about what PLR is. PLR, just so you guys know is Private Label Rights content and it's really content written for you that you can use in your business to get out there. Well, you don't have to do all the original thinking of things like that, and we're going to dig deep into that. So Ronnie, how are you doing today, man?Ronnie Nijmeh: Good, good. Great to be here.Brian: Awesome.Hey, one of the first things I like to do is to introduce people to you because they don't know you. So why don't you tell us a little bit about your back story? How did you go from being banking or something like that to running your own PLR business?Ronnie: Not quite but I worked in a coop place while I was in university for a big bank. In Canada we have a few big, big banks and you really see how big and disastrous it can be. Within the first week I realized that all I was going to be doing was attending meetings and taking notes. It was not what I had in mind for the rest of my life, that I'm just going to be meeting hell all the time. So I asked my manager, I said, “Is this all I'm going to be doing?” He said, “Yes.” He was very transparent to me. I said, “Oh, okay.” And from that point on, I realized that that's not what I I want to do and I'm a very fast efficient kind of worker so I got my stuff done at work and I was working on my own business while working for the bank. Now don't tell the bank that, but that's what I had to do because it was just not me.I'm an entrepreneur at heart. From there I transitioned into creating a massive self-growth and self-help site that was getting tens of thousands of visitors per month and doing coaching, I wrote books on coaching, on stress and it was featured on national television here in Canada talking about stress and how to manage stress. I was loving this, but I realized there was a little niche that was more for me and that was helping health and wellness people because I was getting burnt out being a stress coach and hearing about people's problems. That's just not me. I was a marketer and business person at heart and that's when I transitioned to helping health and wellness people producing content, and books, and resources to help them help more people.Brian: Very cool. So let's dig in because one of the things that I don't think, a lot of my audience is familiar with PLR, which is Private Label Rights. Is that correct?[show_more more="Expand To View More - Click Here" less="Close View More - Click Here" color="#b37039" list="»"]Ronnie: Yes.Brian: So give us a broad brush overview of what PLR is and how are people using it?Ronnie: Okay.