I often hear from companies after I explain my process, "We like what you have to say... but we are just going to hire a marketing person." I ask in return "Which one?" They often don't understand that marketing is a team sport. It takes multiple people with multiple skills such as  SEO, Web, Email, Social Media, Ads Expert, Google Manager, Writer, Designer, System Integrator, Strategist, and more.In the book the E-Myth Revisited, the author talks about how a successful business requires three core members, a Technician, Manager, and Entrepreneur. Marketing is not much different. Although it needs many or all of the above technicians, it still is and should be a team effort that aligns with your sales efforts.The three main roles in the marketing for sales process include:

StrategistManagerTechnician

In this episode, we will discuss how each of these people fit into a complete and successful marketing system.