Today we are talking with Taylor O'Neil, CEO of Richard's Rainwater. 

Yes. Rainwater.

After working on Wall Street for years, through a series of relationships and introductions, Taylor found himself running a rain collecting operation turned bottled water company in Dripping Springs, Texas. 

We're talking about what it takes to turn the rain into superior, sustainable drinking water, how Richard's is also working to create sustainable packaging and the differentiation advantage they enjoy as the only rainwater brand in an aisle full of water shipped from all over the world.

More episodes at https://barcodemedia.com/podcast