Episode from the podcastThe Behavioral Economics in Marketing's Podcast

Avoiding the Affect Heuristic in Market Research

Released Monday, 12th October 2020
 1 person rated this episode
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.

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Moderator Stats

ID
76493879
Episode Number
8
Visibility
visible
Podcast ID
1487150

Episode Details

Length
6m 56s
Explicit
No
Season
1
Episode
8
Episode Type
Full

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