Hyperbolic Discounting is all about immediate gratification. In order to leverage Hyperbolic Discounting, marketing professionals will need to create a sense of urgency by speaking to the customers' pain points, increasing or restricting immediate access, establishing scarcity or throwing in added bonuses such as free gifts or exclusive offers.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism