Episode from the podcastThe Behavioral Economics in Marketing's Podcast

Rebalancing Risk Versus Reward

Released Wednesday, 4th November 2020
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Consumers use cost/benefit or risk/reward analysis in order to maximize their budget, time and effort. Oftentimes these analyses are performed instantaneously, based on knee-jerk reactions; such as the cost being too high, the credit terms not being great or the basic need (want) for the item. However, good marketers can rebalance the consumer's equation by minimizing the perceived risk or cost and maximizing the reward.

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7m 33s
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