What does it take to create marketing strategies and sales copies that produce great results?  Most copywriting freelancers follow the three-step formula: getting good, getting connected, and getting paid. But sometimes, this is easier said than done.  Meanwhile, for business owners, the biggest challenge is capturing a target market. You need to know how you can form a connection with your ideal customers. You should also make sure that they choose you over your competitors.

In today’s episode, Jon Reyes tackles both issues that these freelancers and entrepreneurs face. He discusses the fundamentals of writing a copy, business, and entrepreneurship in general. He also talks about the biggest challenges he faced, as well as the habits he developed to succeed.

What does a copywriter do to create effective marketing strategies? How does writing a copy capture your target market, and how do you connect with them? Stay tuned to learn more about Jon’s time-tested and effective strategies that freelancers and entrepreneurs will surely benefit from.

Here are three reasons why you should listen to the full episode:

1. Discover the things you need to do when you start out in business.
2. What does a copywriter do and how can they overcome the challenges they go through?
3. Understand why Jon puts so much emphasis on the importance of believing in your product or service.

Resources

• John Carlton’s The Freelance Course
• Greg Glassman’s video on CrossFit
• Learn more about Jon’s mentorship course and find downloadable files for freelancers here!
• Connect with Jon: Website | LinkedIn | Facebook

Episode Highlights

How Jon Got Started in Sales and Marketing for Business

• Growing up, Jon did not have a background in business.

• Over time, he developed self-esteem issues. He felt inferior and didn’t think he was smart, resulting in social anxiety.

• Jon decided to rebuild and reinvent himself into someone he liked. He wanted to do something important in his life.

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