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How to Land Big Contracts in Freelancing with Niel Reichl

How to Land Big Contracts in Freelancing with Niel Reichl

Released Monday, 26th September 2022
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How to Land Big Contracts in Freelancing with Niel Reichl

How to Land Big Contracts in Freelancing with Niel Reichl

How to Land Big Contracts in Freelancing with Niel Reichl

How to Land Big Contracts in Freelancing with Niel Reichl

Monday, 26th September 2022
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Episode Transcript

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0:31

Hello, everyone. Thank you for joining us. My name is

0:33

Daryl Urbanski, your host as always. And

0:35

today we are joined by Niel Reichl,

0:37

founder of authority circle.

0:40

Niel helps top operate Filipino freelancers.

0:42

Add an extra 500 K to

0:44

their monthly income and become million dollar

0:46

freelancers. Niel is a public speaker

0:49

and the first Filipino to become a mini

0:51

chat ambassador. His clients include

0:53

Mary France, Vincent's facial care center

0:55

and other Filipino companies. He believes

0:58

that the US and local rates are a myth.

1:00

The Filipino market has no problem

1:02

paying extra as long as it knows what they

1:04

are getting. And they in return, he's

1:07

proven this by closing over 5 million

1:09

peso deals with Filipino businesses.

1:11

So I've asked him to join us here today. Talk

1:13

about being an online freelancer

1:16

and the new kind of working remote community

1:18

and also kind of globalization

1:21

because so much is changing the world. The economies

1:23

are changing. A lot of people are worried

1:25

about do I have to start taking my

1:27

business and looking outside to other markets?

1:30

I know myself, I do a lot of business with Australia

1:33

and America and Canada, and UK.

1:35

And I'm like, how do I tap into these markets? So

1:37

we're gonna talk about that today. But first

1:39

Niel how you doing my friend?

1:42

Doing perfectly awesome. Super excited

1:44

for the daughter's birthday tomorrow. It's

1:47

her fifth birthday. And as we know

1:49

you and I, both dads, we're crazy about

1:51

our daughters, right?

1:52

That's right. Yeah.

1:53

That's awesome.

1:53

Love it. Love it. Love, love it. So before

1:56

we jump into this other stuff, how did you even get started

1:58

in business? Like do you come from

2:00

a family of entrepreneurs or?

2:02

Oh, no. First off I wanna say

2:05

thank you for the intro. Pleasure

2:07

being here on your show. I've seen

2:10

the roster of people. This are top

2:12

caliber people and I was like,

2:14

dang, Daryl how can I say no? So

2:18

your question again. Say

2:21

that again, please?

2:21

How did you get started? Do you come from a family

2:23

of entrepreneurs? Like how did you even get

2:26

into business?

2:27

There wasn't any hint

2:30

of entrepreneurship in our family, there

2:32

were attempts, but no one really actually

2:34

became a success with it. It's all about side

2:36

gigs and stuff, but really people are

2:39

into the employment thing. That's our family.

2:41

How did I get into this? It's probably more of

2:44

a desperate need to make money

2:47

fast. So we

2:49

talked about this earlier and people

2:52

other people who might know me or

2:54

heard, heard my story. My story is that

2:56

in 2015,

2:59

I was already doing good in the corporate world

3:02

about to climb the ranks in the sales world,

3:04

I worked in the pharmaceutical industry for like

3:07

11 years. And at this stage

3:09

I was like super excited with getting the promotion.

3:12

And then I got the news that

3:14

I wasn't getting promoted. I was actually getting

3:17

kicked out. I was going to get the boots.

3:19

Whoa. Funny enough was that this happened

3:21

three weeks before our first daughter

3:24

was to be born.

3:25

Yeah, no stress.

3:27

No stress. I mean, what's, what's

3:29

the rush, right?

3:30

The job suddenly you're unemployed baby

3:32

on the way.

3:33

Yeah. And

3:35

then three weeks after. We

3:38

lost that offer to while giving

3:41

birth to our daughter.

3:42

Oh my goodness.

3:44

So it was really a kick in the

3:46

gut. Yeah. Smack in the balls. Bitch

3:49

slap all over. Right. A

3:51

real, because the back story behind that

3:53

was that since 2011, I've been consuming

3:56

all this podcasts, all this webinars,

3:58

all the info, things about online marketing,

4:00

digital marketing, but they haven't really put my foot down.

4:03

And that's why the answer

4:05

was how did I get into it? It was really

4:07

more of a desperate move because I didn't have

4:09

a job. We were in a state where

4:12

we were in shock. I go

4:15

finding a job. Wasn't an option because

4:17

my wife, I had to help my wife

4:19

recuperate. And even myself, we

4:21

had to have each other all the time. Yeah. So

4:25

the only thing that I thought

4:27

that I could do was finally

4:30

apply everything that I learned. That's 2015

4:33

start looking for gigs, freelancing

4:35

gigs, and that's how I got started.

4:39

Got it. So was it just easy,

4:41

you flip the switch, you decided you'd become a freelancer

4:44

and you just were successful right away or were there challenges

4:47

and hurdles.

4:48

I hope it was just like flip,

4:50

flipping the switch. Right? I hope it was just that

4:53

easy. No, man. No, it, it wasn't

4:55

easy at all. The first things that I did the

4:57

first money that I made was removing

4:59

the uhms and ahhs of podcasts and

5:02

the reason why I got that big was I was in John Lee

5:04

Dumas program,

5:07

entrepreneurs and fire. And there, I

5:09

would always see these people looking for VAs,

5:11

looking for people who could edit the podcast.

5:13

And I said, I mean, tech, why not try it?

5:15

Right? The

5:17

first $60 that I

5:19

made online and

5:22

it was like euphoric. It was

5:24

like the best feeling, ever

5:26

$60 from someone who hasn't

5:28

even met me in person, somebody

5:31

sending over $60

5:34

removing the uhms and ahs. I was like,

5:36

this is it right? Yeah, this is

5:38

it. But man, I

5:41

mean, try to imagine you

5:43

are having to go through eight episodes

5:46

an hour each with

5:50

unmentionable number of ums

5:52

and ahs.

5:52

I know. Yeah. I have a podcast

5:54

we've done that I've had. Yeah.

5:57

And it was just like,

6:00

oh my God, what have I done myself

6:03

into? But it was paying

6:05

for the bills, right. It was starting

6:07

to get money. And and then that's when I

6:09

started to see other gigs, such creative

6:12

writing content writing copywriting. And

6:14

that's when I started to learn this one big

6:16

lesson, which is called the revenue line. I learned

6:19

this from John Pagulayan and

6:21

he was saying that if

6:23

you have a skill, whether

6:25

you're a freelancer, a coach or marketer, whatever

6:28

it is, as long as you have that

6:30

lesson in, you ingrained in you, the revenue line,

6:33

you know how to charge more for

6:35

what you're actually delivering, because you now

6:37

understand the value that you're giving

6:39

to the other person as long as-

6:42

What do you mean by revenue line?

6:43

Good question. The revenue line

6:46

has three pillars. It's leads, conversion

6:48

retention. Ah, so whether you're taking

6:50

off podcast, whether you're removing the uhms

6:52

and ahhs of podcasts, right, it's

6:56

actually helping that podcast

6:58

host. Be more confident

7:01

in releasing episodes, right? That's more

7:03

polished and people start to see that

7:05

this is a more polished podcast. They

7:07

start to see that okay. Let

7:11

me see, what else, let me click on the link.

7:13

That's in the description, they

7:15

become more enticed about it, and then

7:17

you can start writing show notes. So

7:21

from, from just taking off the uhms and ahhs,

7:23

you start to upscale up level and offer

7:26

for that particular client. Because

7:28

you understand this podcast, isn't just

7:30

a podcast. Right. It's

7:33

one way of generating leads, qualified

7:35

clients, warming up people, and

7:38

probably later on buy a program

7:40

or a product from you.

7:42

Got it. So the revenue line is

7:44

basically you gotta attract attention

7:46

and people like leads. For

7:49

a specific purpose, you know, you're not posting

7:51

cat photos and then selling it. Like you

7:54

put something out there like fishing, you put something out

7:56

there bait, they come, they're interested. You have to convert

7:58

them and gain their trust into

8:01

working with you. And then retention. It's

8:03

all about retention. Is that, is that accurate?

8:05

Exactly. Exactly. That's

8:07

accurate.

8:10

Love it. And what I love is you even actually talked about

8:12

going deeper, not just doing the uhms and ahhs,

8:14

but expanding what you can do to serve

8:16

that person. So it's about getting

8:18

customers and then keeping them and keeping them as

8:21

long as possible.

8:22

Yes. Yeah, that's right. I

8:25

think you also talked about this in one of your episodes

8:29

for those who are listening, Daryl knows

8:32

his stuff. Okay. Don't

8:34

listen to just this episode, listen

8:36

to the earlier episodes. There was this

8:38

one particular episode where he had the talk. I don't

8:40

know where that talk was. So he did the presentation

8:43

where he showed how they generated

8:45

over 7 million in terms of revenue. He

8:48

was also talking about the retention part,

8:51

getting repeat buyers from there and

8:54

imagine from someone who's just

8:56

editing uhms and ahhs, taking off the

8:58

uhms and ahhs. If you start to understand

9:00

how much value you start to deliver

9:03

to a business, then that's the

9:05

time that you upscale you up level. And

9:07

now that the clients are don't really mind paying

9:09

more because of the value that you start

9:11

to deliver your foot in the door probably was just

9:13

taking off the uhms and ahhs, right? But the

9:15

back end, the bigger end, right?

9:18

Yep. So the tip of the iceberg,

9:20

the uhms and ahhs, but right below

9:22

the big pile of money, right

9:25

is when you start presenting opportunities,

9:28

doing your clients.

9:29

Yep. Yeah. I love that. And having

9:31

an owner mentality. So many people

9:33

that you hire, they just like show up. They just wanna

9:35

get paid and watch the clock. And they can't wait

9:37

to leave. You know where,

9:40

whereas as an owner, you've got a vision,

9:42

a passion, and you want, you want people

9:44

to be on the team and to share that,

9:46

that, that vision, that passion. So

9:48

that's even when you talk about expanding it, it's

9:50

about how do we do this better? Hey, Hey, talking

9:53

to the owner, how do we make this better? How do we make your show

9:55

better? How do we do everything better? You know, it

9:57

might cost more money, but I'm here to help

9:59

you succeed. And that's just, you. I

10:02

think that's fantastic. So what happened next? So you started

10:04

expanding and then what I mean from

10:06

5 million, our contracts is not a small

10:08

amount of pesos, so.

10:09

Yeah, yeah, yeah. So what happened

10:12

from there was I started to move

10:14

from from taking off the uhms and ahhs

10:17

rating show notes later, learning

10:19

about copy, stumbled

10:21

upon Gary Halbert, of course, all the great copywriters

10:24

out there. Somehow

10:27

got deep into the buying

10:29

courses and programs, but not actually

10:31

implementing them. Right. So the

10:34

biggest high always is when you put in

10:36

the credit card and you get that receipt, it's

10:38

like, wow, I'm the best. But you haven't

10:40

really gotten into the program and really

10:42

started the program. Right? Yeah. And

10:45

then that's when the wife started saying, Hey,

10:49

Where is this going? Yeah,

10:51

that's when she put the foot down and said, ask

10:53

me, where is this going? And then I had, she

10:56

said, I've got your resume with me. I've got

10:58

the PDF of this. I'm gonna start sending

11:00

this resume over. If you don't put some

11:02

serious action into this. So

11:05

that's one of the best motivators that

11:07

I had. So I had to school up level

11:09

right away. Right. I didn't wanna go

11:11

back to a job, nothing wrong with a

11:13

job, but it's just me wrong for the

11:15

job.

11:15

Yeah. Yeah.

11:16

It's just wrong for the job. So

11:18

from copywriting, I

11:21

saw an email from under Warner. As

11:24

copywriters, number one thing that we always

11:26

do is subscribe to other people, some letters, right,

11:28

right. Under Warner Nextergy. And

11:31

he said, the next biggest wave is company.

11:33

At this stage, I was making good

11:35

money, but I was already starting to get

11:37

bothered by the competition. There's Upwork.

11:40

There's all this other job platforms

11:43

where us

11:46

clients started to see Filipinos as

11:48

just a run of the mill. Anyone

11:51

could write copy $7,

11:53

$5 running to the ground with

11:55

the rates. Right. And Andrew Warner

11:57

said, here's the next biggest wave chat

12:00

bots. And I

12:02

had to jump in right

12:04

away. I had to take that opportunity,

12:07

but this time I was, I

12:09

could say, I would like to say smarter

12:12

instead of buying another course. Another program.

12:15

What I did was I waited for the top

12:17

student to graduate. The first batch first

12:20

batch produced Mary Catherine

12:22

Johnson MKG. I

12:24

asked Mary Catherine Johnson at first, if I

12:26

could work for her for. So

12:29

I could be her apprentice and she said, hell

12:31

no, I'm not gonna take that. I'm gonna take you

12:33

in. And

12:36

then I asked her, do you have a coaching

12:38

program? I wanna learn

12:40

directly from you because

12:43

I know that if I

12:45

go through her directly and

12:47

not just be part of a group, especially

12:50

now that she just finished the program,

12:53

there is a high chance that I could be absorbing

12:55

all of it. Plus her insights as

12:58

well. That's how valuable a coach really

13:01

is. It's not some, a

13:03

coach really is, honestly, for me, someone

13:05

that you've met, someone that you talk to,

13:08

someone who gives personal insights

13:10

for you, not just buying

13:12

a book and then claiming that this

13:14

guy's your coach, right. Say Robert Aldi

13:17

is my coach. I mean, for others, it could work,

13:19

but for me it doesn't work that way. Yeah.

13:21

Yeah. So. Mary Catherine

13:23

Johnson. She said, yes. She

13:26

got me in, I tried to learn

13:28

everything as fast as I could. I'm

13:30

not the tech guy at all. I'm

13:33

more of the copy guy, but I'm not really

13:35

the best. And then I started putting the pieces

13:37

together and that's when I understood

13:39

that if you really want to different

13:41

your different yourself, differentiate yourself from the crowd

13:44

freelancers, you have to up

13:46

level and combine all the skills. I

13:48

call it a conflict of skills. So

13:50

you might not be the best chat bot builder.

13:53

You might not be the best copywriter

13:55

out there. You might not be the best

13:58

comedy script writer out there,

14:00

and you might not even be the best when it comes to

14:02

analyzing businesses. But if you combine

14:04

all of them together, you become uniquely

14:07

one, which is incomparable

14:09

to anyone.

14:11

That's right.

14:11

You can be compared to anyone. Right. And you come

14:13

in with that specific insight. And

14:16

that's when I started charging 125,

14:18

an hour, $300 an hour. We

14:20

know Chris Clay, right? Yep. Chris

14:23

Clay. He was one of the first clients who paid me $125

14:26

an hour. And I was like,

14:29

I think I'm leading to something

14:31

that I think this is going.

14:33

And to clarify, that's, that's a ton of money

14:35

for Filipinos, cuz especially in the online

14:37

world, a lot of people come here wanting to pay

14:40

a little, like just a little. And I know my girlfriend,

14:42

she still gets it sometimes where people

14:44

are like, oh, well your rates are too high for

14:46

Filipino. And I have another guy that's been

14:48

on our podcast. He hires people out

14:51

of Latin America and he comes

14:53

up against that. Like they're not American.

14:55

Why would I pay. It's a real ignorant

14:57

thing, because this is about a meritocracy.

15:00

It's about the going for the people

15:02

that are the best fit for the job and paying

15:04

them what they're worth. And yes, there is offshoring.

15:06

There is trying to like save on income.

15:08

It's a thin line. It's a thin yeah.

15:11

Yeah. Truly. Which I would like to

15:13

talk about, right? Yeah,

15:15

let's do so 125, $300

15:17

and then started moving away from

15:19

the early rates going to the packages.

15:22

Yeah. And then I learned another lesson, which is

15:24

as long as what you pitch,

15:27

whether it's a thousand dollars, $50,000

15:30

and even a hundred thousand dollars, if

15:32

it's a fraction of

15:35

the result that they would be getting, it's

15:37

like literally selling money

15:40

at a discount and a discount.

15:41

That's right, right. Yep.

15:43

So I come in. Right.

15:45

More confident. I now understand

15:47

the value that I deliver, which

15:50

is what I teach other Filipino freelancers

15:52

as well. But then again,

15:56

so here's talkative me. Right. But

15:58

then again, there are also some skills

16:01

that there's very,

16:03

a very slim probability

16:06

of you getting paid more. Imagine

16:08

removing uhms and ahhs. I

16:12

mean, who's gonna remove the uhms

16:14

and ahhs. Right? A certain podcast.

16:17

And you say, Hey, listen to this podcast. I

16:19

edited this podcast. Like you

16:21

might be paid like $5,000 an episode,

16:24

but if you're just a regular run of the new person,

16:26

you're starting out. And you're

16:28

just doing that. It's literally

16:31

labor. There's

16:33

almost no brains to it.

16:34

Well, there's a, so there's two, two things you

16:36

get paid in relation to the size

16:39

of the problems you solve. So if someone

16:41

could just listen to this and click a button when

16:43

they hear that's not, there's, that's not a big

16:45

problem, but there's also an income earning

16:47

ladder, which I think you're speaking to. And that's where

16:49

generalists make the least amount of money.

16:51

Yes. Like a dentist makes whatever a dentist

16:54

can. Right. But then a specialist,

16:56

like an orthodontist, they make more than

16:58

a dentist and it's because of the confidence

17:01

in their ability to deliver the results.

17:03

So a dentist might be able to figure

17:05

out how to do the surgery and orthodontist

17:08

would do, but they don't have like

17:11

nuts and bolts knowledge of

17:13

that speciality. So you

17:15

pay more for an orthodontist because

17:17

they have specialization. And so what you're paying

17:19

for it's, like you said, it's, it's in the terms

17:21

of selling money at a discount you're paying for

17:23

the result, a higher probability

17:26

of a successful outcome. And

17:28

then above a specialist, you have trainers

17:30

of specialists. And this is because they

17:33

might not even be the best in the industry, but

17:35

as a trainer of a specialist, one,

17:38

you get paid teaching specialists, but

17:40

you also get paid because as a

17:42

trainer, people expect that you should at

17:44

least be average or above average.

17:47

So again, it's a probability of you

17:49

know, result being delivered. And

17:52

then the people who make the most, are the celebrities

17:54

because of supply and demand. They auction

17:56

off their, their time. And because of

17:58

limited supply, the demand is higher

18:00

and it jacks the prices is up. So this is,

18:02

this is fantastic. If everyone's listening to this,

18:05

you need to start writing some of this down, and

18:07

I loved how you talked about specialization.

18:09

Cuz a lot of times people say specialization, what

18:11

is that? You were like, you can, you know,

18:13

combining you had a special term

18:16

for it. I think you said a

18:16

Quadfecta of skills.

18:18

Quadfecta of skills. I love that. The intersection

18:21

you know, you know how to use Shopify, you

18:23

know how to use this, this, this, and you've

18:25

got intimate knowledge into energy

18:27

healing. Like whatever that is, that combination

18:30

makes you unique.

18:31

Yes, love it. If we can

18:33

drill down a little more with, with

18:36

regards to the podcast editor, right? Yeah. So one

18:38

podcast editor gets paid, let's say $5

18:40

an episode, an hours worth of episode,

18:43

right, right. Removing uhm and ahhs

18:45

and he keeps him complaining if he really wants

18:47

to stick to removing uhms and ahhs.

18:49

Right. As a podcast editor and wants to

18:52

sit, say, jump to $25, an hour or a

18:54

hundred dollars an hour, he can actually

18:56

do it by doing this adding.

19:00

More intellect into listening to

19:02

the podcast and make sure that he doesn't just

19:04

chops off the uhms and ahs and

19:06

make sure that what he connects and

19:08

splices together make perfect sense.

19:11

Right. And then even

19:13

getting clips, snippets

19:15

of the podcast. Right. And then turning

19:17

it over to the client saying, Hey, you

19:19

can use this as you lead magnets.

19:22

You can use this. It still is a podcast

19:24

editor. You still are a podcast editor, right?

19:26

Yep. No, no difference at all,

19:29

but you put in more specialization. Yeah.

19:31

Just like the dentist and the orthodontist, right? Yeah.

19:33

I don't just take uhms and ahhs, we used

19:35

to call those power packs or power punches,

19:37

little snippets, like you said, the most

19:39

powerful pieces. So I'm gonna take out the uhms and ahhs, but

19:41

I'm also gonna give you all those little

19:43

nuggets that you can then do whatever

19:46

with. Yeah, yeah, yeah. Yeah. That's huge.

19:48

It's huge. So what was there,

19:50

what would you recommend to someone that's starting

19:52

or struggling right now?

19:54

Struggling? Give me more context

19:57

please. There's a clear picture of how struggling

19:59

that person is, so we can give him a clear step

20:01

and roadblock.

20:02

You're coming outta the pandemic. People

20:05

are trying to do business

20:07

through a computer screen that maybe

20:09

they've never done that before. And

20:12

they're like, you know, how do I do actually, I just talked

20:14

to someone last night. They're in a full-time

20:16

job. And they're trying to get a part-time

20:18

business. They're trying to leap out of the business

20:21

and they don't have any idea about how to work online.

20:23

This is a real client that's

20:25

in one of my programs, you know, and they've got like,

20:28

how do I juggle that? I've got kids,

20:30

I've got, you know, my day job, how

20:33

do I sell through the internet? How do I deliver

20:35

consistently without burning myself?

20:38

What do I do? How do I get clients and

20:40

deliver consistently without working 20

20:42

hours a day and not knowing

20:44

what to do?

20:45

Yeah. Yeah. Right now at

20:48

my age, I'm 40. I'm

20:50

more confident right now to say this to people

20:54

stop. So stop

20:56

whining, right? Suck

20:59

it, I mean, suck it out. Yeah.

21:02

Burn yourself out. I mean,

21:04

right. Try to put some effort

21:06

into it. Don't

21:09

be such a, B I T

21:11

C H.

21:18

Imagine, imagine LeBron

21:20

James and saying, I don't wanna go to practice anymore

21:22

because I just don't feel like it I'm so tired. Yeah.

21:25

Would he be where he is right now?

21:27

Imagine Michael Jordan saying,

21:29

oh, I, I'm not going to the game because I've

21:31

got fever. But

21:34

he's suck it up, right. He

21:37

still play the game. Right. So

21:39

stop whining, right?

21:42

The best thing that you could actually do

21:44

right now if you've

21:46

got a full-time job, you wanna

21:48

start something online. Let's just say freelancing

21:50

for me, freelancing is one of the best ways to

21:53

make your first money online. That bit of

21:55

confidence in you first

21:57

is find a problem that you can solve.

22:00

Yeah. When you say you

22:02

can solve, it doesn't necessarily mean you

22:04

have to use your brains, your hands

22:06

to do it. Sometimes it's a question

22:08

is who not

22:11

how, right. So is there someone

22:13

else that you can actually hire to solve

22:15

that problem, but first find out if there

22:17

is a problem that someone, you

22:20

know, has and is willing

22:22

to get that solved and willing to pay

22:24

for it. Right.

22:24

I love that. So just clarify problems

22:27

are market.

22:29

Problems are markets problems,

22:30

not demographic. And every problem.

22:33

So just again, I give people

22:35

listening an example. If the problem is childcare

22:38

right then that's the problem. It's not,

22:40

I'm gonna open up a daycare. It's I'm gonna

22:42

solve the problem of taking

22:45

care of someone's child, making sure they're getting

22:47

adequate exercise. Good food, proper

22:50

education and then it's who

22:53

is having that problem that I wanna

22:55

serve and choosing that

22:57

group, this is so powerful. People walk over

22:59

this. Like they like, oh, I love baking.

23:02

So I'm gonna open up a bakery shop. And they, they

23:04

plan the menu and the logo

23:06

and their colors, and they get a, a

23:09

spot and they buy all the

23:11

furniture and they have the fantasy,

23:13

but then they open up and it's like, who is

23:16

going to buy your food? Like, why

23:18

did you make this donut. Who

23:21

is going to eat it. You made it for yourself.

23:23

Are you gonna buy everything? No. To

23:26

serve other people. So, sorry. Keep going.

23:28

That's so painful. You know why? In

23:30

2011, my wife and

23:32

I put our life savings into opening

23:34

up a bar. We put in

23:36

likehow much money

23:39

did we put into rent? Like $6,000

23:41

worth of deposit for the rent? Oh,

23:44

we spent over 10 grand in

23:46

dressing it up. We spent

23:48

countless hours in making the man nice

23:51

uniforms for the waiters. So

23:55

it's really happening what you just said.

23:57

See, I get the goosebumps just, yeah, we

24:00

went into effing debt just

24:02

to buy the speakers. The sound system.

24:04

The booze. Inventory.

24:08

Fridge. That really

24:10

happens regardless of where

24:12

you are, whether you're in the Philippines or the US.

24:15

That's how most people think when it comes to starting

24:17

a business. When

24:19

in fact all you, I mean, someone

24:21

might just need someone

24:25

to look over their child. Give

24:28

them bit of discipline exercise,

24:30

make sure that the child is safe while

24:33

the parents are away. Yeah. You might even

24:35

get paid a hundred bucks.

24:37

Yep. So what problem

24:39

will you solve? Who is

24:41

having it that you wanna help and where

24:44

are they?

24:46

An additional to that, that if

24:49

you are, I think right now,

24:51

one of the best things really that's

24:53

happening is that amount of information that's

24:56

out there. The amount of information

24:58

that's out there that's for free is

25:00

just gold. Okay. Yeah.

25:02

So let's talk about the kids. So

25:05

who has a problem? I need, there's like, let's

25:07

say three people around your neighborhood

25:09

who need someone to sit their kids, right? You

25:14

don't necessarily have to actually do

25:16

it. Just maybe someone

25:19

in your network, right.

25:21

Also has free time, wants to make. Instead

25:25

of you getting the whole hundred dollars and you

25:27

having to watch over the kids, why not

25:29

split it or just pay that

25:31

other person 30 bucks, watch

25:33

the kids for like two hours, three hours.

25:35

And you get the 70

25:37

bucks. Yep. You're

25:40

the connector. You still solve the problem.

25:42

Yeah. So again, if we take 7

25:44

11, who is going to sit here

25:47

and make sure people pay for the stuff and

25:49

don't steal anything, that's a small problem. So

25:51

you get paid minimum wage to sit at that desk, but

25:54

who will make sure that we deliver

25:56

inventory the right amount

25:59

just in time when it's needed to

26:02

all these locations and that they're

26:04

organized on shelves in the right way

26:06

and what you know, so like, you know, and, and

26:09

where do we source 'em that's a bigger problem. So

26:11

you get a bigger payment for that.

26:15

So you don't have to be the one taking care of the kids.

26:18

Who is going to make sure the security

26:20

is there. Who's going to verify the curriculum.

26:23

Who's gonna make sure that the curriculum is being

26:25

taught. Who's gonna make sure that the proper

26:27

food is being fed, right? Like all that sort of thing.

26:29

So, yeah. I

26:32

love that. So you don't have to do it, organize

26:34

it. Yes. This

26:38

is good. This is good. So

26:41

what are some of the biggest mistakes that you see

26:43

your clients making and other freelancers

26:45

making?

26:46

Let's start off with freelancers first.

26:49

With freelancers, the biggest mistake

26:51

I see is that they're too scared

26:53

to increase their rates. Ah,

26:57

they feel greedy. They

27:00

feel like sinners. They

27:02

feel like they're the worst people. They

27:04

feel like there's scammers. The minute

27:06

that you tell, increase your rates. I don't want

27:08

to. I can't.

27:11

But it's not their fault. Yeah. It's not their

27:13

fault. It actually is a good

27:15

thing because it means that somehow

27:18

deep within them lies that

27:20

word in Filipino, we call it konsensya

27:23

or conscience in English that

27:26

you wanna make sure that what you're offering

27:28

is in direct correlation to the

27:30

value that you deliver. What you're charging is in direct

27:32

correlation to the value that you deliver. Right.

27:36

The biggest mistake is that they

27:38

keep it at that, right?

27:42

The one, the best way to correct it is

27:44

understanding with what is the

27:46

value of what I'm actually delivering

27:49

and what else can I solve

27:51

for the person that I'm delivering a

27:53

solution for the first problem that

27:56

he asked me to solve? When

27:58

you talked about earlier about employees

28:00

just waiting for the clock to hit five, right?

28:03

That's where most freelancers are. But

28:06

when you start to say, Hey, it's

28:09

not yet five, what else can I do? Yep.

28:13

What else can I help my boss

28:15

with? What else can I help my client with? Yep.

28:18

And be very upfront. Hey boss, I'm doing

28:20

this. I wanna learn how this is because I

28:22

wanna get paid more when you make.

28:26

Then that spells the difference. Right.

28:29

It's having that ownership mentality.

28:31

Just like what you said earlier. Yeah.

28:33

Being part of the team, being part of the

28:35

vision, being part of the company, being

28:37

part, being one of the persons who contributes

28:39

to the company's growth. Yep. Regardless

28:42

if this is like three clients that you're working with,

28:44

if you have that mentality for all three clients

28:46

that you're working with, or five clients that you're working

28:48

with. It still is going to be a game changer

28:50

for you. Yeah. That's for freelancers.

28:53

Yep. That's one of the biggest mistakes and

28:56

might get the correction that they can actually

28:58

do instantly.

29:00

I love it.

29:01

Yeah. You're welcome. For clients, clients,

29:04

mostly think and

29:06

I don't wanna piss off my US

29:09

friends. Clients

29:11

mostly think that if they go to the Philippines, they

29:13

get to pay for the lowest rates.

29:16

Right. There's that bias.

29:18

And I can't blame them because it's just arbitrage.

29:21

Right. Cost of living might be a bit

29:23

cheaper here. Compared to the

29:25

US if you're really just buying

29:27

labor, then so be it right. But

29:29

if you're trying to buy intellect, if you're trying to buy

29:31

results, if you're trying

29:34

to buy growth for your business,

29:36

and start letting

29:39

the freelancers that you're hiring, that you're opening

29:42

yourself to opportunities that they

29:44

might present to you.

29:46

The big worry

29:49

of these clients is that they don't wanna spend

29:52

so much money. They

29:54

don't want to start risking,

29:57

let's say 10 grand, five grand on a freelancer

29:59

and a Filipino freelancer who promises

30:02

to deliver X. Right. Right.

30:05

But the truth is there is actually a

30:07

technique, a simple tactic that they

30:09

can pay Filipino freelancer or

30:12

regardless from Latin America. I

30:14

was thinking I have this problem.

30:17

I just don't know how to fix this. I'll

30:19

be very honest with you. If we get this

30:21

problem fixed, I'm gonna make X

30:23

amount Y amount. Right. And

30:26

if you can get this solved, right, I'm

30:28

willing to put in a bit of an extra for you

30:30

as an upfront, but there's so much

30:32

more that you can make on the back end. And

30:36

now the freelancer

30:38

starts to see the opportunity. Now the freelancer

30:41

starts to back

30:43

themselves up and then say, instead

30:46

of looking for new clients, why don't I put more

30:48

focus onto this client, client? Yeah. Helping

30:51

him grow because this client has proactively

30:54

told me that, Hey, I'm willing

30:56

to pay you more. I'm

30:58

willing to give you more a

31:00

bigger piece of the pie. Yep. Because

31:03

we're gonna make a bigger.

31:05

Yeah. Yep. Now

31:07

this is obviously for roles where people

31:09

can understand that they're helping

31:11

generate revenue either by

31:13

offering more. So all a company

31:16

is, is a group of people that solve

31:18

the problem of another group of people. And they

31:20

solve that problem with a product or service.

31:22

Elon Musk makes electric vehicles, your

31:24

dentist fixes teeth. It's

31:27

just a group of people solving the pain of

31:29

another group of. And

31:31

that's why the stuff that you said at the beginning is so important.

31:33

It's such a common mistake. It's a fundamental

31:35

that I've also overlooked myself. Like,

31:38

what problem are you solving? Who

31:40

do you wanna solve it for? And

31:42

where are they like? That is so critical.

31:44

If you don't wanna be the business, a

31:46

lot of people wanna avoid competition, but you don't

31:48

wanna be the restaurant on a

31:50

deserted island. There's nobody there.

31:53

Yes. You wanna be one option of

31:55

many at the busy food court and

31:57

do everything you can to be unique and the

31:59

best in your

32:01

own way, like that's the mentality.

32:03

So, anyway, sorry, I didn't mean to,

32:05

to interrupt. I think a lot of people too, when they

32:07

say they come to Philippines, think they're gonna get cheaper work

32:10

and then they don't get the results that they want or

32:12

they don't get the quality work they want. And then

32:14

they're like, oh, that's I tried to hire a VA, but

32:16

they're no good. And it's like, well, did you go

32:19

for the best or the cheapest, because

32:21

that'll get you in any market. In

32:24

the UK market, you have a hundred applicants

32:26

and you choose the cheapest. Are you gonna

32:28

get the best quality? So it's also

32:30

a mindset of the owner and you have to take ownership

32:32

of that. And a lot of people are terrible

32:34

bosses. They don't communicate well.

32:37

They take out their emotions on employees and staffs

32:39

and freelancers. They don't have clearly defined

32:42

KPIs for a role and all

32:44

that stuff leads to mishiring

32:47

and poor outcome. And it's not always

32:49

their fault.

32:51

Yes. If you really

32:53

want to hire the best, let's call this people.

32:55

I call my world class Filipino

32:57

freelancers unicorns. Right?

33:00

It's like what most are

33:02

people are trying to do is they're

33:04

like trying to buy a brand new Porsche, the

33:06

9 11 Carrera S

33:09

and expecting that

33:12

since they're buying it in the Philippines, they're expecting

33:15

that they're gonna buy it for a thousand bucks. Senseless.

33:18

Right, right. Senseless.

33:21

It still is gonna be a hundred grand, 200

33:23

grand, whether you're in the Philippines,

33:25

you're in the US it still is gonna be the same. It still

33:27

is a Porsche Carrera S. Right. It might

33:29

just have been that it's in the Philippines, right?

33:32

Yeah. So we're trying to look for unicorns top

33:34

of the line world class Filipino freelancers.

33:37

But I do understand where the clients are coming

33:39

from. There's that worry

33:42

I don't wanna spend

33:45

10 grand on someone I haven't

33:47

met yet. Yep. I have

33:49

no guarantee of delivering.

33:52

Yeah. So that's why I'm

33:54

starting to teach clients. Why don't you

33:56

actually put in just a bit

33:59

of a risk? Just like what we mentioned

34:01

earlier. Hey, I'm willing to

34:03

pay a 10 grand no problem at all,

34:05

right? Yep. But here's the thing. Can

34:08

we do a small amount first

34:10

a thousand, 1500, right? Yeah.

34:13

And then you get the

34:15

remaining once we get the results.

34:18

There are

34:20

a lot of freelancers here who are already

34:22

well established in the Philippines

34:24

who are liquid enough. They have the cash

34:27

flow. If a project's gonna take them to like

34:29

60 days, they don't really mind. They have their own

34:31

money right now. Right. They have the cash flow, they can

34:33

afford it. But even if you don't pay them the

34:35

whole amount right away, they still can

34:37

afford the lives that, that they have. Right. A

34:40

thousand, 1,500, $2,000

34:42

down. Right. They do the project,

34:44

progressive billing, just like how you get the house

34:47

built. Tell the client, Hey, we're

34:49

at this stage right now. What do you think? Are you getting

34:51

progress? Are you seeing the results? Are

34:54

you now getting more confident than send another

34:56

part of the month? Right? College is your milestones

34:58

in Upwork right? That's

35:01

how you actually know that

35:03

you're talking to one of the best

35:05

freelancers in the Philippines.

35:08

If the freelancer is also willing to

35:10

put in some risk on their end. Okay.

35:13

So now most of the times this becomes win-win

35:15

relationships.

35:16

I love it. I love it.

35:18

I think that's really well articulated. I wanna

35:20

talk a bit about the value too, because

35:22

something you're speaking to there's,

35:25

there's change every, nobody can deny

35:27

it. The whole world has gone through

35:29

a massive change and it's gonna be continuing. And

35:31

part of what's happening right now. Some

35:34

of this might be my theory, but there's a lot of evidence

35:36

to back this up. An

35:39

avocado has value. It

35:41

is a physical. It has

35:43

the physical innate value to

35:45

it. You can eat it coconut, you can eat

35:47

it. You can make things out of its raw materials.

35:50

It requires inputs to be created.

35:53

So it has an inherent value to it.

35:56

We are living in a world and a lot of people

35:58

don't realize this that is built

36:00

on colonization. And

36:02

colonization is I show up at

36:05

your house with guns and I come into

36:07

your living room and I say, Hey,

36:09

nice to meet you. 20,

36:11

30% of everything that you make

36:14

is now mine, because

36:16

I brought you training because I brought you tools

36:18

because I brought you whatever. And

36:21

that's gonna go on forever. It's a,

36:23

it's a contract that never expires.

36:26

And this is why you have first world

36:29

and third world. There's no second

36:31

world. There are the owners and

36:33

the ones that are in debt and the currencies

36:35

have stood on a lot of this

36:37

stuff. A lot of these trade tariffs, when you

36:39

get into it, it's all trying to protect a lot

36:41

of this immigration stuff. It's all the protect that

36:44

we are, this great group of people that has

36:46

this. Like we have are the contract holders.

36:48

You know what I mean? Like there's the, the person who

36:51

loaned the money and there's person who has to pay the money

36:53

back. And it's like a lot of the stuff is to protect

36:55

that stuff, which was established through

36:57

colonialism. But a problem that we

37:00

have is that most

37:02

of the world currencies are

37:04

not backed by any real value.

37:07

Recently, Russia is declared to pay

37:09

for their oil and soon their other exports,

37:12

you must use their Rubal or

37:15

any gold backed currency.

37:17

So before a piece of paper

37:19

from the bank used to say that this is it's

37:22

like an IOU, you take your

37:24

kilogram of gold, you put it in the bank, cuz it's

37:26

heavy to carry and the bank gives you an IOU

37:28

and you get different sizes. So you can

37:30

use different amounts to pay, but you

37:32

don't have to go carry all that gold around. Well,

37:35

in 1971, Richard Nixon took

37:37

the us off the gold standard.

37:40

And they just started printing money and it's called fiat

37:42

money. And this means, let it be so,

37:45

so a dollar is worth a dollar because

37:47

we say it's worth a dollar. And right now it's

37:49

happening with the pandemic and all these countries

37:52

printed so much money. You

37:54

have countries that make things that

37:56

require that are real physical goods.

38:00

Sending them to a lot of knowledge, working countries

38:02

and countries with like wall street, where there's these paper

38:04

shuffle that makes money

38:07

and they're going, Hey, you ordered a thousand

38:09

chairs and 500 pounds

38:12

of bananas, but

38:14

you're gonna gimme money. And I don't, I don't

38:16

know, like, what am I gonna buy from

38:18

you with this money

38:21

that I feel is equal value

38:24

to this real physical stuff that

38:26

I've made. And that's part of what we have happening

38:29

is that all those money's been printed and the politicians

38:32

and the business elites that did it. Right

38:34

away, the banks, they spend it today's value,

38:36

but then inflation goes up and it eats your savings.

38:39

Cuz now they're worthless cuz that has to be paid

38:41

back and it has to be balanced out because countries

38:43

are doing trades with each other. So the

38:45

west is being hit really hard right now.

38:48

Like I remember a couple years ago, forgive me. I know

38:50

I'm on a bit of a ramp, but I was in Vietnam

38:52

and we had a lady come cleaner house for five

38:54

hours and I think we paid her 15

38:56

bucks or something like that. And that day

38:59

I saw someone posting on Facebook

39:01

about, Hey, is paying $50

39:03

an hour too much for this guy to ride a lawnmower,

39:05

to cut my grass in Florida.

39:08

And I was like, what a disconnect

39:10

of reality? How is

39:12

that a $50 an hour job? You're

39:15

sitting on a machine, driving in

39:17

circles, kids do pay to do that at

39:19

go-kart centers. They pay to do that with carnival

39:21

rides. That's not a $50.

39:24

This woman did all this detailed

39:26

cleaning and work. She did a fantastic job

39:28

and that's what's happening right now. And this whole conversation

39:31

is about discussions about value.

39:33

Yes. And there's been an upper hand because of currencies

39:36

like, oh, why I earn in pounds or

39:39

I earn in us dollars, therefore

39:41

I have an advantage, but that is going. Because

39:44

of the pandemic and because of this, like the

39:46

supply chain issues, there's a lot of countries

39:48

that aren't having supply chain issues, but it's because

39:51

their currencies have better

39:53

ties to real value.

39:56

But that's when you're talking about like paying Filipinos,

39:58

what they're worth in that it comes down to value and

40:01

what is the value worth? And if you're gonna pay more

40:03

money, right? Why should you pay more money?

40:05

Well, it comes down to the value and this

40:07

is something that the whole world

40:09

is facing a wake up call around. And

40:12

I have connections with people

40:14

in secret societies and different types of agencies

40:17

and it like a reckoning is coming.

40:19

Yes.

40:20

Yeah. And it's down to this value,

40:22

what you're talking about and what's the value

40:25

and that's it, you know. You get what you pay

40:27

for essentially. Yeah. And what you pay with.

40:29

If I could add to

40:32

that, I think hearing

40:34

what you said, if

40:36

you're coming from an angle where in

40:38

you don't really have an understanding of what value

40:41

is, it can really be scary, right?

40:43

It can be frightening, scary. You

40:46

do seriously, you have a five year old daughter. You

40:48

don't even know what's gonna happen in the next

40:50

couple of months, but for the other

40:52

group of people who understand

40:55

how to create value,

40:58

this can even be an exciting time.

41:00

Oh yeah. Oh yeah.

41:02

A hundred percent.

41:03

Yeah. The way you said it earlier, someone

41:06

riding a lawn mower, 50 bucks. Asking

41:09

if, is it right to pay him 50 bucks

41:11

versus some lady in Vietnam

41:14

who really clean the house for $15

41:16

for 4 hours, right? But

41:19

if you can come into the picture and start to understand

41:21

how do you actually create value without really

41:24

having to rely on currency? Now

41:27

you start changing the game

41:30

now, instead of you having to give

41:32

out the currency or any form of money, right.

41:34

You start just taking it because you now understand

41:36

how to create value.

41:39

You're not dependent anymore on whatever

41:41

form of currency that's out there, whether it's

41:43

backed up by gold or not, whether you're

41:45

paying or you're getting paid in enrolls, it doesn't really

41:47

matter. Right. What matters right now is that you

41:50

how to create value in people's heads,

41:53

people's minds.

41:53

Yeah. Yep. How to solve problems.

41:56

And help solve problems. That's right.

41:58

And sometimes that's like, you talk about how

42:00

much is someone losing because

42:03

that problem you solve isn't

42:05

fixed yet.

42:06

Yes.

42:07

Someone might be doing $10,000

42:09

a month in their business, but actually I,

42:11

I have a call. I have a call tomorrow with a

42:13

client they're doing $10,000

42:16

a month with this supplement that

42:18

is certified by a hospital to

42:21

help cancer patients

42:23

survive. They've been

42:25

doing $10,000 a month

42:27

for a couple of years now.

42:29

Why just 10 grand?

42:31

Right? How much money are they

42:33

losing? Because they don't have

42:35

system 1, 2, 3, 4, 5, 6. I

42:38

have 20 systems that I can help them with. And

42:40

it's how much money are they losing? Cuz

42:42

they don't have those in place because

42:44

they're just operating a baseline. And

42:46

we can easily project and calculate right.

42:49

Fix this, this, this, how

42:51

much is that worth? Right.

42:54

And how much are you losing? So that's another way to create

42:56

value. So, alright. Okay. So

43:00

let's talk a little bit about what do you think holds

43:02

a lot of people back, you talked about not charging

43:04

enough, not focusing on the value.

43:06

Is there anything that really stops people from going out there?

43:09

It sounds like, I mean, I love maybe

43:11

I should recap. Maybe they're just soaking

43:13

too much. They're too afraid of hard

43:15

work, right? Like it's the whole, I

43:17

just wanna make money by doing nothing,

43:19

like do it manually 10 times and

43:22

then figure out how to automate it. Right. Be willing

43:24

to grind it out, specialize

43:27

focus on the problem you can solve who

43:29

it's for and where they are, you

43:31

know, understand charge, focus on

43:33

the value offer. Be

43:35

willing to go and take risk with

43:37

the client, like go into business,

43:40

become a partner in the business.

43:42

I love that. I love that so much.

43:45

And what else? I mean, here's people have to realize

43:48

if we took away all of our economies, we're

43:50

just animals in the woods all

43:53

day. Every day, you have to be defending

43:55

from predators. You don't get eaten trying

43:58

to stay healthy so you don't get sick and die.

44:01

Yeah. Or become weak and finding. So

44:04

this whole, I wanna sit down and have money coming

44:06

outta the laptop that doesn't exist in

44:08

like the natural world. Like, like

44:10

look outside the birds. Don't

44:12

get to go. Hey cat. It's my weekend.

44:15

Like just come back on Monday.

44:17

Cut me. Have some slack.

44:18

They don't have a fridge. They don't like

44:20

we have so much people. Don't like they're detached

44:23

from reality in some respects. Like every

44:25

day, every day in Africa, the

44:27

sun comes. Sorry, every,

44:30

every morning in Africa, when the sun comes

44:32

up, a gazelle wakes up and it

44:34

knows it must outrun the fastest line,

44:36

or it will be killed. Every morning

44:38

in Africa, a lion wakes up and it

44:40

knows it must outrun the slowest gazelle,

44:43

or it will starve to death. So the moral,

44:45

the story is, it doesn't matter if you're a lion or

44:47

a gazelle. When the sun comes up, you

44:49

better be running. And that's,

44:52

I think that's exactly like this has been such a good call.

44:54

People should probably listen to this a couple of times,

44:56

cuz we talk about how to charge more,

44:59

how to stand out from competition and protect

45:01

yourself and be unique. How to like, just

45:03

suck it up. Like we all have good days and bad

45:05

days. Talk to some friends, you

45:07

know, eat a cake if that's what you're thing,

45:09

but do what you need to just patch yourself up, get

45:12

back in there and keep going. Focus

45:14

on the value you offer. Look for ways

45:16

to partner. And become like

45:18

a co-creator of the business. I

45:22

don't know. This has been so good.

45:24

I don't like, where, what do you, where

45:26

do you think things are going? Where do you think the freelancer

45:28

economy in that is gonna be in five years?

45:32

It's going to be awesome. It's

45:34

really going to be awesome, but freelancers

45:37

have to establish themselves. They

45:39

have to position themselves and

45:42

in a way that they can gain the

45:44

client's trust. The

45:47

word freelancer gets a lot of bias.

45:50

That gets a lot of ridicule.

45:53

It's just like, oh, you can do anything. Right.

45:56

He he's just a freelancer. But if

45:59

you start to position yourself

46:01

as someone who's generating money for

46:03

them, solving problems for

46:05

them, giving them confidence, giving them

46:07

more time to do the things that they really want.

46:10

Then now you become different, right?

46:13

So act, be,

46:15

think, right, like

46:18

a specialist, like someone who's actually generating

46:21

value for your clients right

46:24

now. I think people are scared

46:27

and worried about things that they shouldn't really

46:29

be worried or scared

46:31

about, I mean, imagine this,

46:33

when people post on their social media

46:35

and they're not getting likes, it's like

46:37

the end of the world. Yeah. Who

46:40

cares? I mean, who cares? You shouldn't even

46:42

care. We didn't even know what Facebook,

46:45

Instagram was back in the eighties or the night.

46:47

Right. That's right. So why

46:49

would this bring you

46:51

down? Why should that

46:54

stop you from

46:56

selling, making offers,

46:58

reaching out. That

47:01

won't won't kill you, right?

47:03

Yep. Yep. Reaching out.

47:05

But no action. No action.

47:08

That's what's going to kill you.

47:10

Yes. I love it.

47:12

The saddest part here is that

47:14

the people who suffer from it the most

47:16

are actually the smartest people, the

47:19

ones who put more time into learning,

47:22

trying to master their craft. But

47:24

without the application, they've

47:26

got so many programs, so many courses.

47:28

That's why I put so much emphasis. If

47:31

you have the opportunity to

47:33

hire a coach, go

47:35

do it.

47:38

Go freaking do it hire a

47:40

coach because the coach, the

47:42

fact that you hired a coach only

47:44

means that you are looking

47:47

for results. You know

47:49

that I have to put in the

47:51

work. It's not the coach is gonna put in the

47:53

work, but having that thought that there's a coach.

47:56

Right. The back of your mind already

47:59

tells you, Hey, I need to start

48:01

getting some action, putting

48:03

into some action and getting myself results.

48:06

So I could ask my coach, did

48:08

I do this right? Did I do this wrong?

48:10

Yeah. Yeah. Jim's got

48:12

this great quote. If someone is being an

48:14

idiot, you know, there

48:16

might be a good person, but if they're being an idiot,

48:18

they don't need motivation. Cuz now you just have

48:20

a motivated. What they need

48:22

is an education to turn

48:24

'em around point 'em in the right direction,

48:27

you know, and I think that's so powerful. I think

48:29

that's so powerful. And a coach, the value

48:31

of a coach is like you, and I didn't have to figure

48:33

out how to make a zoom call, how

48:35

to do video call. Like we, people

48:37

don't realize when they drive down the road,

48:39

you are standing on the shoulders of people

48:42

who have done work before you. And

48:44

that's the value of a coach. It's the shortcuts.

48:46

It's the time you didn't turn. So

48:48

you did not get hit by the bus. It's the failures

48:51

you skip and don't have, it's the, you

48:53

know, it's two people wanna win a gold

48:55

medal at the Olympics, right? One

48:57

is in a garage with a bunch of books

48:59

and, and tapes trying to figure

49:01

it out with some buddies that have zero hours

49:03

of training and experience. And they,

49:05

they both that he could win it. They could

49:07

go, or she could go win it. But

49:10

then you have someone that gets four coaches

49:12

that have all previously won gold medals

49:15

to coach them daily. Two

49:17

different scenarios, both have the potential

49:20

to win a gold medal. Who

49:23

do you think is gonna get there first with less

49:25

suffering? It's just, it's

49:27

that simple. It's that simple, you

49:30

know, so I love this. I

49:32

love it so much. And you also said something that made me

49:34

think of, you know, markets are

49:37

unknown and unknowable. When you talk

49:39

about a market, like how many people, like nobody really

49:41

knows. They take measurements and do statistics,

49:44

but no one really knows, but everybody

49:46

can recognize excellence. And

49:49

so much of what you said has been talking about focusing

49:51

on excellence, being excellent

49:54

finding skills that you are passionate about and

49:57

combining them. So you can be excellent

49:59

with that combination, which makes you unique

50:01

and specializing to focus on

50:04

being excellent. So you can charge

50:06

what you're really worth. So you have the time

50:08

and the ability to reinvest and to maintain

50:10

excellence and give your clients the best. I

50:13

think that's so fantastic.

50:14

So one last thing that I would like

50:17

to add. Yeah. There's

50:19

this thinking

50:22

that I don't know if it's just

50:24

me or other Philippines as well, that we

50:27

aren't the superior race. That

50:29

there are so many people out there who are far

50:32

better than us. I mean, obviously you're

50:34

6'4 I'm 5'6 3/4. There is

50:36

no chance that I'm gonna dunk a ball over you,

50:38

right? That's reality. That's

50:40

a fact, there's no way that you can actually

50:43

change that. But

50:46

in the business world, everything's

50:48

almost equal. We all have

50:50

brains. The thing that I

50:52

really love when I

50:54

learned this is this, you don't

50:56

really have to be the smartest person

50:59

in the room. When we talk

51:01

about excellence, you don't have to compete.

51:05

Let's just say we were competing Daryl.

51:07

Let's just say we're working, we're trying

51:10

to get the same client.

51:13

Okay. The multi-billion dollar client. And

51:15

I find out Daryl is trying

51:18

to get this client. We know

51:20

we both have equal chances. I

51:22

myself I have a feeling that Daryl's way

51:25

better than me.

51:26

No.

51:27

I mean, let's just say, let's just say that I'm thinking

51:29

Daryl's way better than me. Why don't

51:31

I just go direct to Daryl why don't we just

51:33

do this instead? Let's combine forces and

51:37

then closes client

51:41

together. Right?

51:43

What a great mentality.

51:45

What if Daryl really knew more

51:47

than me? So instead of me fearing, Daryl

51:50

why don't I be more confident because

51:53

there's this guy who put in thousands

51:56

of hours of work and

51:58

application working with bigger

52:00

clients. I'm just the regular

52:02

freelancer who's working with traditional

52:04

businesses, but I want to level up, I

52:07

find Daryl gem

52:09

of a talent really knows this stuff. Right.

52:11

And I just start talking to my

52:13

network of business owners. Hey, you know

52:15

what? We're starting to offer this.

52:18

Would you be interested? We do an audit of your

52:20

business and see where there are untapped opportunities

52:22

where we can help you grow your business more.

52:26

I found the best guy and his name is

52:28

Daryl and we work together.

52:31

Simply doing that. Right.

52:33

Cooperation.

52:35

Cooperation. That's right. Cooperation,

52:37

not competition. It's not always competition

52:39

all the time.

52:40

I love it. It's like kindergarten stuff.

52:43

Yes. It's just, it's just fundamentals.

52:46

Share food. Don't beat up other kids

52:48

in the playground. Everyone gets along.

52:51

I love it.

52:52

Exactly.

52:53

I love it. I love. Neil,

52:56

this has been such a powerful call. I

52:58

really, I feel so energized from our

53:00

talk. Is there

53:02

anything I didn't ask you that I should have asked you?

53:05

Our Filipinos really a

53:08

good market for entrepreneurs.

53:12

I'm telling you the US market,

53:14

the Australian markets, what they haven't been seeing

53:17

is that Filipinos are spending

53:19

heavily. They just don't

53:22

see the good stuff.

53:25

If you just observe

53:28

the number of SUVs

53:31

that are out there, if you just, just observe.

53:33

Yes. The number of people who

53:36

are eating out. How

53:40

many transactions are happening

53:43

on there on Lazada, on Shopee

53:45

with a G cash. I'm thinking a

53:48

trillion pesos a month

53:50

at the very least.

53:54

In the land of the blind, the

53:56

one eye man is king. If we,

53:58

I, I love it

53:59

know your stuff, instead of competing

54:01

in the US come over here, the

54:03

money is here. The party is here.

54:05

Yeah. Right? Yeah. That's

54:08

a great, that's a great way to put it. That's

54:11

a great way to put it, you know, and I know people

54:13

like there's a famous YouTube channel, Mr.

54:15

Beast got hundreds of millions

54:17

of views. I heard him talk recently

54:19

and he said that they've been exponentially

54:21

growing simply because they've been translating

54:23

his videos into other languages.

54:25

There's no change to his business other than hiring

54:27

people to dub over

54:30

his videos. And so what you're talking about is that

54:32

this is an untapped market. There's

54:34

so much opportunity. There's 120 million

54:36

people in the Philippines, right?

54:38

Alone, Philippines alone.

54:40

Alone. Yes. Yeah.

54:44

Why did crazy rich Asians even

54:46

become a movie to begin with?

54:48

Yeah.

54:52

That's what I'm saying.

54:54

And everybody that's out there has pockets.

54:57

This is the thing. Everybody out there has pockets and

54:59

most people have a dollar or two in those

55:01

pockets. So what's really missing is

55:04

them knowing you exist.

55:06

You're just obscured. You're just obscured. Nobody

55:08

knows about you. The business graveyard

55:10

is literally with world class products and services

55:12

nobody knew about, so go out there

55:15

and get known. Niel, how do people

55:17

find you? How do people get in touch with you? How

55:19

do they find out more? You just have such good energy.

55:21

I love your vibe. How do

55:23

they connect?

55:25

No landing page, no email downloads.

55:27

No, nothing. Just find me on Facebook. Niel Reichl.

55:29

That's N I E L R

55:31

E I C H L. That's just

55:33

me, Niel Reichl on Facebook.

55:35

Let's do that. So what's more. That is

55:37

N I E L R

55:40

E I C H

55:42

L. Find him on Facebook. Are you on

55:44

LinkedIn too? Are you on the other one?

55:46

I'm on LinkedIn too, but Facebook's really

55:48

where things happening.

55:49

Yeah. Okay. Okay. So go find him online. Send

55:52

him a message connect with this guy. I

55:54

just love his energy. That's why I asked him on here.

55:57

Just do it.

55:59

As long as people don't really mind the accent and

56:01

the broken English. Oh, perfectly fine.

56:03

Right.

56:03

You're basically native. It's all good. So thank

56:06

you so much for joining us today. This is such

56:08

a good call. There's so many good nuggets.

56:10

I highly recommend the listeners. Listen to this again.

56:13

Write down your notes, even if you never look

56:15

at 'em again, you'll remember 'em better. And

56:17

just Niel, thank you so much for your time. I know you've got a great,

56:19

massive following and you could have spent

56:22

time with them. So thank you for coming and sharing with me and my

56:24

audience.

56:25

Thank you. Thank you.

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