How do you differentiate between a marketing tactic vs strategy? Which one should you invest your time and energy in for a more sustainable business? Our guest, a seasoned marketer, breaks the answers down for us in this week’s episode. 

Market funnel engineering expert Todd Brown joins us today to explain the difference between tactic vs strategy. We talk about the importance of paying for the acquisition of customers and doing this sustainably. Todd also generously shares the three phases that he goes through when executing marketing campaigns. He takes us step-by-step, from engineering and optimization to the scaling stage. He also debunks an upselling model and tells you how you can do this better. 

If you want to learn how to apply good marketing strategies and tactics for your business, this episode is for you!

Here are three reasons why you should listen to the full episode:

1. Learn the difference between a marketing tactic vs strategy.
2. Explore Todds’ three stages of marketing execution.
3. Find out more tips from Todd about pricing, upselling, and how to be successful in marketing.

Resources

• Check out marketing books that Todd recommends: 
  • Breakthrough Advertising by Eugene M. Schwartz 
  • Books by Dan S. Kennedy
  • Books by John Caples
  • Books by Victor O. Schwab
  • Books by Robert Collier
• Go check out Todd’s free video series Six Figure Funnel Formula to learn more about building a marketing funnel. 
• Do you want to know how you can build a reliable, consistent, and sustainable business? Check out Todd’s blog! 
• Connect with Todd: website | Facebook

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