What, exactly, is web3? What are NFTs again? And how do they relate to marketing, content, and brand-building? On this episode of The Big REthink, host Barry Ross speaks with Jason Keath, co-founder of Social Fresh and Sofresh Labs, about exactly what these technologies are and how innovations in blockchain and infrastructure can inform marketing strategies now and down the line. Plus, he talks about how a luxury brand bounced back from an early NFT misstep to pioneer and showcase new ways of collaborating with and engaging consumers.