0:29

Hello , today I have with me Amy

0:32

Frost . Amy is the co-founder

0:34

of Baby Cito and a Peri-Natal

0:36

Yoga teacher . She is a mom of

0:38

two girls and she's here to share her

0:41

birth story with us and how

0:43

she helped form Baby Cito , the

0:45

company that helps connect new moms

0:47

with businesses that help with all things

0:50

motherhood . Amy , welcome

0:52

and thank you for joining me . Thank you , kelly

0:54

, I'm excited to be here . Yeah

0:56

, I'm so excited to hear your story .

0:58

Yes , so I'll start with my

1:00

first Molly . She

1:03

is my winter solstice baby and

1:05

I took all these classes because

1:07

I really wanted to , you

1:10

know , understand the birth process

1:12

and I was

1:14

very nervous my first child

1:16

. I wasn't sure what to expect . So

1:19

I had taken a six-week

1:21

childbirth education class

1:23

and it was really

1:25

helpful , but also

1:27

it sort of leaned toward

1:30

an unmedicated birth , which

1:32

was fine . I had that

1:34

idea in my mind

1:37

, but I wasn't really sure

1:39

that I needed to do that . You

1:41

know what I mean . So I like options

1:43

and so I sort

1:45

of , you know , blocked some of those parts

1:48

out of my mind , knowing that

1:50

I want to go that route . Great , if I don't , that's

1:52

okay too . And so I

1:55

was really wanting to have like

1:57

I don't know , is it called spontaneous labor ? I really wanted

1:59

like my water to break . I wanted

2:01

to have that whole experience that

2:03

you think always happens Could

2:05

you see it on TV shows and movies

2:08

? And I was really

2:10

disappointed when I found out that I had low

2:12

fluid . I had to get monitored . I think

2:14

it was like every other day I was monitored

2:17

to check my fluids and I went in

2:19

and they

2:21

essentially didn't let me leave . They were like

2:24

they're too low , you

2:26

have to have the baby today . And

2:29

I was devastated because I was like no

2:31

, you know , I wanted to have

2:33

this experience of , you know , my water break-in

2:35

and going to the hospital . And I didn't have any of my

2:38

stuff . I left work to go to the

2:40

appointment and now they're like

2:42

you have to have your baby today . So , of course , I called

2:44

my husband and I was very upset

2:46

and I was like you have to bring my bag

2:49

, they're not letting you leave . And

2:51

I was induced and

2:53

this is December 21st

2:56

2018 . And

2:58

I knew it was the winter solstice and I was . I

3:00

was excited about that . I was trying to find the silver

3:02

lining . I was like , oh , it's the winter solstice

3:05

, I'm going to have a winter solstice baby

3:07

. And I was so excited . After I got

3:09

over to the devastation part , I was like really upset

3:11

, and I was like , wait a minute , it's the winter solstice , this is going

3:13

to be really great . I'm trying

3:15

to find the positive . And I went in

3:17

, I got induced and the nurse

3:19

was basically like you know , you're

3:22

going to be here for a while , like baby's

3:24

not coming today . And I'm like what , what

3:27

do you mean ? You know

3:29

, like I don't want to , I don't want to be induced

3:31

, and and so I get excited

3:33

, I get to have my winter solstice baby . And

3:36

then you're saying I won't you know . And

3:38

so anyway , I was induced

3:40

and it actually ended up kicking in fairly quickly

3:42

, which I guess is not very common

3:45

from what I understand , and it

3:47

all started just happening . I dilated

3:50

very quickly and

3:52

my birth I gave birth in six

3:54

hours , which the

3:56

funniest thing about it is there's a clock on

3:58

the wall in the room and so

4:01

I knew what time it was the whole time

4:03

and I was watching

4:05

that clock because it was like 11

4:07

pm and I'm like I'm getting her out . You know , I'm

4:09

going to get her out before midnight because I want this baby

4:11

to be born today . And I

4:14

ended up having a non-medicated

4:16

birth , but mostly

4:18

because it moved so quickly

4:20

and there was still

4:22

time to get the epidural . But

4:25

my midwife , she

4:27

was like so sweet and she was in

4:29

my ear and she was like you know

4:31

, we can do whatever you want , but

4:34

your baby's gonna be born very

4:36

soon . You're not essentially like we're not gonna

4:39

be in this for much longer . And she's

4:41

like you can do this . And

4:43

I was like okay , and so I did . And it

4:45

was incredible and I'll never forget it . I

4:47

still remember how she felt

4:49

when she like dropped down and

4:52

I remember thinking it felt this is a weird analogy

4:54

, but my husband and I are bowlers

4:57

and I said it feels like a big bowling

4:59

mod , just like dropped down to my pelvis

5:01

, and it was incredible . Yeah , it was , it was

5:04

. It ended up being this beautiful birth

5:06

at the end . It didn't really start off the way that

5:09

I wanted to , but it ended up kind

5:11

of some of the things that I wanted to happen

5:13

worked out right . So I got to have

5:15

my unmedicated birth . I got to have

5:17

my winter solstice Maybe . She was born at like 1148

5:20

PM . It was like perfect

5:22

timing and it was . It

5:25

was really . It was a positive experience

5:27

for me in terms of the birth

5:29

. Postpartum was challenging . I

5:32

don't know if you want me to kind of talk about that too

5:34

.

5:35

Yeah , absolutely . I do have a couple of questions

5:37

. Do what was the induction method that they used ?

5:39

I believe it was pitocin . It was a pill , I

5:42

guess .

5:42

Oh , the pill that ? That that's

5:44

the side attack of mesoprostol

5:47

. Yeah , I took a . Yeah , we took a pill

5:49

, I remember , and you only just had to do one , cause

5:51

you said like six hours , usually we do one

5:54

every six hours . Oh , yeah , I just took one

5:56

. Wow , that's cause the pitocin

5:58

is titrated on your IV , so they probably

6:00

didn't even need the pitocin .

6:01

Yeah , I guess I didn't . So then I had the other thing . I

6:03

didn't know , yeah , I didn't know what it was called , but yeah

6:05

, and then I was thinking , you know , maybe my body

6:07

was ready , maybe if I

6:09

didn't get induced I

6:12

probably would have gone into labor

6:14

the next day or something . You know , it's

6:16

kind of what I was thinking . And you know , interestingly

6:19

, I think and this is how I remember it

6:21

, right , and it's hard to know these

6:23

things but my water broke

6:25

in the when I was there

6:27

. So I had taken the , I think I had taken

6:29

the medicine . What was it ?

6:31

Yeah , the side-detect

6:33

is the easier way to say it .

6:34

Side-detect and I remember standing

6:36

there feeling like something was like flowing

6:38

. I'm signing paperwork , like if they had me doing

6:40

paperwork , and I remember feeling like , oh my gosh , like

6:42

something's happening and I think my water broke

6:45

. It wasn't the way I envisioned it .

6:48

It never is .

6:50

Never .

6:50

Yeah . So then you had mentioned that your birth

6:53

class prepared you for a natural birth but

6:55

didn't necessarily prepare you for the mindset

6:58

of well , it's possible that they'll

7:00

recommend an induction based

7:02

on what they're seeing medically

7:04

with you . I like how you explained

7:07

, how you reframed that , because I think that that's

7:09

first of all . I wish that people were prepared

7:11

for that part , I agree . So

7:13

I want people to be prepared for

7:15

the natural birth if that's what they want , especially

7:18

because sometimes that happens , even if that's not what you want

7:20

. And also I want people

7:22

to know what might be happening in the hospital and

7:24

the reason that they may be happening , that they

7:26

may recommend that , because sometimes you're

7:28

not necessarily , you're

7:30

no longer medically qualified to be able to go into labor , and

7:34

it's super important to know that and to be able to have that

7:36

mindset going into it so

7:38

that you don't have to suddenly find a way

7:40

to do the mental gymnastics to reframe

7:42

it . Yeah , because

7:44

not all people are going to be in that frame of mind where they

7:47

feel they may not be in that mindset

7:49

where they can reframe it , and so to be able to

7:51

have thought ahead of time would

7:53

be ideal .

7:53

Yeah , I agree , I would have liked to have

7:55

more information on

7:57

that and just knowing what to expect . I

8:00

mean , for me at least , it's all about expectations

8:03

, and if I know what

8:05

to expect , I feel

8:08

better in the situation . I think a lot of people are

8:10

like that . I feel less anxious

8:12

, I'm less worried about things if I know

8:14

.

8:14

You know pros , cons risks and

8:17

you're entitled to know those things . We

8:19

should have the autonomy to be able to

8:21

understand what we're doing and why . So to know

8:23

that ahead of time , rather than in the moment when it's stressful

8:26

, is a lot easier , yeah .

8:27

And I did have some comfort . I

8:30

felt very lucky in that the midwife was great

8:32

, that was on staff the day , and my husband

8:34

he's a psychiatrist . He went to medical school

8:36

I think we've talked about this . He's delivered

8:39

10 or 15 babies and

8:41

so I felt comfortable with him

8:43

, like he was a really great support Having

8:45

someone it's like almost like

8:47

a duel in a way , having someone who sort of

8:50

understood the process in a way

8:52

that I didn't even watching

8:54

the heart rate monitor machine . You

8:56

know , some of the nursing staff were making comments

8:58

. I'm like what's that mean ? And Eric can answer my question

9:00

right away in a way that

9:02

was thoughtful and in

9:05

lay terms , you know , like for someone like me

9:07

to understand . And so I felt lucky

9:09

to have him there and

9:11

I will say I learned in my birth class

9:13

that you press the hips together

9:15

right and you're contracting , and

9:17

so I made him do that for six hours

9:20

. I mean every single contraction . I was

9:22

like I , so he got his workout and

11:08

the funniest thing about it is afterward

11:10

she's like oh my gosh , I'm exhausted . I

11:12

was like what ? I was like you're exhausted . I

11:14

just pushed the baby out . But I

11:17

remember him asking me

11:19

throughout the birth Do you want me to do

11:21

that hip thing again ? And

11:23

I remember saying stop

11:26

asking . And every time I have a

11:28

contraction yes , because I literally

11:30

couldn't get through it without that Right

11:32

, and also you can't talk anymore . Exactly , I was

11:34

like stop talking . Yeah , stop asking questions .

11:37

You're asking me to come out of my zone . Every

11:39

time you ask me that , just press

11:41

the hips . I'll scream at you . When it's about

11:44

that , we know when it's no . So

11:47

then you mentioned postpartum . Wasn't spectacular

11:50

what happened ?

11:51

there . It was hard . We were

11:53

living an hour and

11:55

a half from his parents , across the

11:57

country from mine , and

12:00

we were a military family and so

12:02

if we were in Colorado we hadn't been there for

12:04

a long time , so I didn't really have a lot of friends

12:07

and a lot of big

12:09

support system there , and so I think that

12:11

that , in part , is what made it hard

12:13

, and I never was really

12:15

diagnosed , but I definitely think I had

12:17

baby blues . The sleep deprivation really

12:19

got to me . I actually

12:22

thought I was never going to sleep again Like

12:24

I believed that and

12:26

just little things , like I just wanted

12:29

to have my coffee in the morning in peace , but

12:31

I couldn't do that anymore and

12:34

it felt like this huge deal

12:37

that I couldn't have my coffee in

12:39

peace anymore and I couldn't sleep

12:41

. And breastfeeding

12:43

was very challenging for me . I

12:45

knew about lactation consultants , but

12:48

it didn't even occur to me to hire someone

12:50

. I don't know why , but that was hard

12:52

. Everything was challenging

12:55

and I didn't do any postpartum

12:57

preparation and

13:00

that is something I learned when

13:02

I had my second and what I really needed

13:04

and I knew it

13:06

was normal to have some sad feelings

13:08

or to feel a little down , but

13:11

I don't think I really understood

13:13

how hard it could be and

13:15

I also don't think I thought it could happen to me

13:17

because I was so excited to have a baby . But

13:20

it's just the hormones and everything .

13:22

But did it feel like depression ? Or did it just feel

13:24

Because I think , what postpartum mood

13:27

and anxiety disorders ? I just think that they

13:29

present differently and I don't think that people

13:31

are ready for it . Yeah , because

13:33

you're happy that you have your baby , you

13:35

love your baby , you may even

13:37

be excited to get up in the morning and

13:39

take care of your baby , regardless of how

13:42

much sleep you did or did not get

13:44

. But you find that your irritable

13:46

, your boundaries are being

13:48

pushed to the limit , like you

13:50

just want some coffee . That's the only boundary that you wanted

13:52

to set and nobody respected that and

13:54

then just generally having

13:57

that confusion and that brain fog

13:59

where you get to a point where you tell

14:01

yourself you're really never going to sleep again

14:03

. If you're in a space

14:05

where you're mentally healthy , you

14:08

can look at that and you can say , oh

14:10

, that's not normal . And I want people to

14:12

understand that it's not just depression

14:14

. It doesn't have to have a label . If

14:17

your mood is not normal in

14:19

your postpartum period , that can

14:21

be fixed Exactly . You can

14:23

get help . That's perinatal mood and

14:25

anxiety disorders and actually it's not

14:27

even just postpartum . It can happen during pregnancy . So

14:30

there are people that specialize in that

14:32

that can help you . And

14:34

I experienced something similar where I

14:36

just wasn't myself . Things felt weird , they

14:38

felt overwhelming , everything

14:40

just felt harder than it needed to be . But

14:43

I believe , looking back on it , a

14:45

little bit of anxiety , a little bit of OCD , because

14:47

I had some intrusive thoughts and some things that were

14:49

just nagging on me and

14:52

that I couldn't let go , and so I

14:54

just think we can't say it enough . If

14:56

you're a pregnant person or a postpartum

14:58

person . Those are the things to look out

15:00

for . It's not necessarily extreme sadness

15:03

, it's not necessarily the psychosis

15:05

that people talk about . That is extremely

15:07

rare . There is so much in between . That

15:09

is your normal baseline and then

15:12

the most extreme is way on the other

15:14

end , and there's such a spectrum . So

15:16

if you're anywhere on the spectrum where you don't feel

15:18

normal , if you don't , if you just if you feel

15:20

off , go find some help . Have

15:22

somebody help you . Even your OB can help you

15:25

.

15:25

Just get started . And some of the anxiety in your CV

15:27

I definitely had , like the sleep . When

15:29

she was sleeping I was constantly waking

15:32

up to make sure she was still alive , just

15:34

resting my hand on her stomach when

15:37

she's breathing . And then there was a

15:39

thread of hair , like a thread of my

15:41

hair , in her bassinet , like

15:43

oh my gosh , she can choke on it . It's like she

15:45

can't even pick it up . You know what I mean . But

15:47

when you're in it you can't see

15:50

it that way . But yeah

15:52

, those things . And then I was afraid I was swaddling

15:54

her wrong . I'm like what if she gets caught up in

15:56

her swaddle ? I had a lot of anxiety

15:59

about her not surviving we

16:01

all do .

16:02

I mean I'm not going to normalize that , but I think

16:04

to some extent everybody's concerned . And then

16:06

when it gets to the point where you're not able to have

16:08

normal bodily functions like sleep , you

16:11

start to like , yeah , like you just start

16:13

spiraling , it's spiraling . Yeah , if I was

16:15

well rested .

16:17

Maybe I would look at it differently . But yeah , every

16:19

little thing is concerning when you have

16:21

a baby for the first time the irritability

16:23

you mentioned I was definitely irritable

16:25

and it was just a hard time . I

16:27

would say the first , probably three

16:30

months was the hardest for me

16:32

and then she finally started sleeping

16:34

a little bit more and rest

16:36

beating . We never really figured out . I pumped

16:39

and bottle fed her formula and

16:41

so and I had guilty feelings

16:43

about that it's just you feel

16:45

like you should be doing all these things

16:48

that are good for your baby

16:50

but at the end of the day , like breastfeeding

16:53

just wasn't good for me and

16:56

because it's not good for me , it's not going to be good for her , because

16:58

I was very frustrated , which upset

17:00

her , and

17:02

it's all just so hard . I wish I knew

17:05

about higher analactation , it's all , and I

17:07

wish I I don't know why . I guess I just

17:09

didn't think that that was accessible to me or

17:11

I didn't really know how to find one Just

17:14

didn't get that information

17:16

in all of my . I thought I was just

17:18

doing such a great job doing my six week childbirth

17:21

education class and I did . I'm happy

17:23

I did that , but I do think that

17:25

a postpartum prep class

17:27

would have been extremely beneficial

17:29

for me and frankly , I think I

17:32

recommend it to anyone . Why not ? I

17:34

mean , they even tell you little things like I've learned

17:36

this sense just efficiency , you

17:38

know , like efficiency and changing the

17:40

diaper efficiency and swaddling

17:42

, like the temperature of your house shouldn't be below

17:44

.

17:45

It's just like little things like that that you don't really think

17:47

about , that you learn about in postpartum

17:49

prep classes but not take

17:51

that class Well , and at the hospital

17:53

they try to tell you , but things get

17:55

lost in the shuntful Because you've got nurses coming

17:58

in and out . You don't know what anybody's already said . They

18:00

give you this packet . They tell you to read through

18:02

. Who's got the bandwidth to read after

18:04

you've just pushed a human out of your body ?

18:05

Yeah , and I'm sure that they told me a lot

18:08

of things . I'm sure they did and

18:10

I just was . I think I was in shock after

18:12

I had the baby and just kind of like

18:14

everything was just going over my head . I

18:16

was just not in space

18:18

for learning and education after

18:21

I had the baby .

18:22

I think a lot of people think oh , I've got three months to learn

18:24

this . Yeah , well , if you want to take

18:26

the most stressful , challenging , life-changing

18:30

three months of your life to learn something

18:32

, okay , it may

18:34

not go well . In

18:37

my experience it doesn't go well . Now , if you're

18:39

someone that I don't know

18:41

succeeds at everything , I guess

18:44

that's

18:46

not me yeah . Same , okay

18:48

. So then you took some of that information

18:51

with you to the next birth . What

18:53

were the takeaways that you brought with you , and what worked

18:55

out well and what just didn't

18:57

even apply ?

18:58

Yeah . So with my second birth

19:01

it was completely different . I ended

19:03

up having full placenta previa and

19:07

had to have a C-section scheduled

19:10

, like we knew about it . That was nice , but it

19:12

was my biggest fear to have

19:14

a C-section again , because knowledge

19:16

is power and I knew nothing about it All

19:18

. I knew they were going to be cutting me open and

19:21

I wasn't going to be able to feel my legs

19:23

and that all creeped me out , and

19:25

so I learned from

19:27

my first birth that I

19:30

need more information , right . So I didn't

19:32

know that this was a thing , but I did a lot of research

19:34

and I took a C-section birth

19:37

class and I saw

19:39

it and I was like , oh , I have to take this , I

19:41

have to see , I have to know what

19:44

this is going to be , and it

19:46

was hard to watch . It

19:48

made me feel a little bit nervous . However

19:51

, I knew that I was going

19:54

to be better off having the information and

19:57

because it was a scheduled C-section

19:59

and it was in the afternoon

20:01

, so I had the morning to

20:03

mentally prepare

20:05

for it . And I ended up taking

20:07

a prenatal yoga

20:09

class with my very favorite

20:12

prenatal yoga teacher , claire , and

20:16

she understood

20:18

I had been taking yoga with her and

20:21

she knew that I was afraid

20:23

to feel numb , since I had not felt

20:25

that before . The idea of not being

20:27

able to feel my body was really

20:30

creeped me out . But she

20:32

reminded me of the

20:34

things that I would be able to feel

20:36

, and so this whole

20:39

yoga class was about . She

20:41

would have me rub my fingers together

20:43

, rub my palms together

20:46

, bring my hands through my hair , have my

20:48

husband bring his hands through my hair , and

20:50

to really focus on the things

20:52

I could feel . And

20:55

so I did all that and I went in

20:57

for my cesarean and it's exactly what I

20:59

did . I just kept thinking about I have my hands

21:01

out , I was rubbing my hands , I can feel my hands

21:03

, I can feel my chest

21:05

, I can feel my feet , like all these things , and it was

21:07

so helpful . It's

21:10

the class that I took in that

21:12

, the cesarean birth class , and

21:14

then having that experience

21:16

with Claire before my

21:18

birth , my cesarean birth , I think

21:21

, really got me through it . And

21:23

I hired a postpartum

21:26

doula . This time , nice

21:28

, I hired a lactation consultant

21:30

. My husband and I had arranged

21:33

to have our laundry picked up for

21:35

like a month while I was recovering

21:37

, because I couldn't go up and down the stairs

21:40

and carry laundry and he

21:42

had to go back to work after two weeks

21:45

and so we were going to just

21:47

need some extra help around the house . I

21:49

, prior to birth , I

21:51

meal prepped . My freezer

21:53

was full of bone broths and

21:56

different like meals and soups

21:59

and chilies . I just felt like

22:01

I was ready . And it's like I really

22:03

went over the top because

22:05

I didn't do any of this with my first and

22:08

I really struggled , you know postpartum

22:10

, and I just wanted to rewrite that

22:12

, you know , and so I feel like I needed

22:14

, I wanted like a do-over in a way , and

22:17

I did all those things . And I don't know if it's

22:19

because of all those things , or because

22:21

it's my second baby , or because at

22:23

this point we were living now back

22:25

in Virginia , where all of my family

22:27

and friends are , so we had a lot of support

22:30

, or if it was all of those things

22:32

that made my experience just

22:34

so much better . Was it hard

22:36

? Yes , it was hard . Yes , I had my

22:38

moments , but overall

22:41

my postpartum experience

22:43

with my second was just

22:46

a lot easier on me and my

22:48

family , you know , and probably

22:50

on the baby , and I learned a lot . And

22:52

when I took a postpartum prep class

22:55

, I did it all online and

22:57

it was really great . And the lactation

23:00

. It just didn't even occur to me to call my insurance

23:02

, you know . And so I called my insurance company

23:04

and I got 10 free

23:06

in-home sessions . Really , that's

23:08

amazing , yeah , and I was like great . So

23:11

I , you know , found this network of lactation

23:14

consultants and they came to my house . It

23:16

was incredible . I did post-needle

23:18

massage . I was like you know like

23:21

I just people lead this you

23:23

know .

23:24

Yeah , did your insurance pay for that too

23:26

? No , well , they might . I actually didn't ask

23:28

. Should I have asked ? Maybe Some insurance will pay

23:30

for massage . I don't know if they'll do post-needle . I don't

23:32

know what their stipulations are , and they've always got stipulations

23:35

. So that's great , well , and then . So

23:37

what comes up for me when you say stuff like this and

23:39

what I guess my limiting thoughts were

23:41

? I can't afford any of this . But

23:44

you have managed to figure out a

23:46

way to not only help

23:48

moms find these resources

23:50

that help make them affordable . So

23:53

if your insurance doesn't cover it , there's other ways , absolutely

23:55

.

23:55

So can you talk about that ? Yeah , and so with Baby

23:58

Cito , and this is like you know , lindsay

24:01

started Baby Cito

24:03

and then she asked me to join on

24:05

about six months later , and I was

24:07

, and Lindsay was on the podcast a couple

24:09

weeks ago .

24:09

Oh yeah , ok , yeah , so

24:12

.

24:12

I had sort of been involved from the beginning , but very

24:14

casually and as a friend . I just thought it was amazing

24:17

what she was doing . And the

24:19

registry piece of Baby Cito

24:21

is what really resonated with me , and

24:24

I think probably in part because

24:26

of being a new mom again

24:28

, and I love this concept

24:31

of registering for your

24:33

postpartum doula or your birth doula

24:36

or your lactation and having

24:38

the cash funds to take care of yourself

24:40

and your family . I think that

24:42

. And the insurance piece , all your insurance

24:44

company . You know , I just you know

24:46

they're not going to cover a lot of things , but

24:49

I was surprised to hear about the lactation

24:51

and I think that because

24:53

I got my lactation covered

24:56

, I felt like I could justify

24:58

the postpartum doula and I hired her

25:00

for 12 hours . It wasn't this whole

25:02

long thing but it was like just enough time

25:05

. She helped me with my laundry , she helped

25:07

me make snacks , she held my baby so I could

25:09

go take a shower . You know like

25:11

all these little things that were

25:13

just so nice and

25:15

everyone should register for that

25:17

. You know there's no way

25:20

that that can't be helpful

25:22

. You know what I mean and that

25:24

is what I love about

25:26

baby CTO is that we have all these types

25:28

of providers on the website that are . You

25:30

know , Lindsey , and I know all of them and

25:33

we recommend them and

25:35

people should call them and interview

25:38

them , see if they like them and add them to their registry

25:40

, Like it's just the best thing ever and I wish that I

25:42

had that before

25:44

I had kids , but it didn't exist

25:46

then , but now it does for everybody else to reap

25:49

those benefits .

25:50

Yeah , I love that . I wish I'd had it too

25:52

. The other thing is it doesn't have to be just postpartum

25:54

, it's also it's perinatal and

25:56

beyond and beyond .

25:57

Yeah , so you could , you know , yeah , exactly

25:59

. So registering for gymnastics

26:02

for your four year old , or ice

26:04

skating or art classes

26:06

, it really could be anything sort

26:09

of knowing and understanding the importance

26:12

of services and experiences

26:14

just are there . They significantly

26:17

make a difference , rather than

26:19

think you know that like

26:21

a little , a toy , for example

26:23

, for like a kid's birthday or

26:26

a onesie Right exactly how many

26:29

onesies can you use .

26:29

You know , and that's great .

26:30

Like we need clothes for our baby , right , but

26:33

it's much nicer to give someone the gift

26:35

of service .

26:36

Yeah , so the service registry for people

26:38

that don't can't really wrap their head around it , because

26:40

it took me a minute to figure out even what it was If

26:43

you're doing your registry like if you would register

26:45

for big name stores with

26:47

your onesies , with your bottles , with

26:50

all your stuff through baby Cito , you can also

26:52

register for services . So if you

26:54

add to , if you get a generic registry

26:56

and you're adding things on , you

26:58

can add like the service of lactation

27:00

consultant , or you can do birth

27:03

doulo , or you can do birth coach

27:05

, or there's one company

27:07

that I just think is so cool . It's like

27:09

you can rent .

27:10

Yes , you can rent baby stuff

27:12

that you're only gonna use for like a

27:14

couple months and then you give it back , or maybe your

27:16

baby , and you get the new stuff Doesn't like a swing and you've

27:19

just spent $200 on it and they hate

27:21

it because not every baby likes it . And you're

27:23

like no , what you know , I have this thing . It's

27:25

so much yeah to like try all the different

27:27

swings and bouncers , and they

27:30

have a bunch of stuff Cribs , bassinets

27:32

. It's incredible . I wish I knew about these things , like

27:34

I just didn't before baby Cito . I did

27:36

not know that I could do all

27:38

this and I would have saved a ton of money .

27:41

Yeah , cause , how many swings did you go through ? And I

27:43

just got to the point where I was like , well , my kid isn't gonna have a swing

27:46

.

27:46

I mean , you didn't want a swing , it was , she was not

27:48

interested .

27:49

Yeah , and yeah , that's how my daughter was and

27:51

myself loved it . So I was like what

27:54

was the point ? And then the other thing , the other

27:56

service that you provide which I just think is brilliant Is

27:58

you moms can pay to

28:01

have you guys help them connect

28:03

. So it's not just there's one level

28:05

right where you can just kind of search

28:07

the website on your own and develop your little service

28:09

registry and kind of do the DIY

28:12

. Or if you don't want to DIY , you want someone

28:14

to just pinpoint what you need , because

28:16

you're not even sure what you need . You

28:19

just aren't sure how you're gonna do all the things

28:21

and what are the all the things ? Anyway

28:23

, you guys provide that

28:25

service where you say here are the things

28:28

that you need to think about , here are the

28:30

things that we can connect you to so that

28:32

you can think about that , and then here is

28:34

how you're gonna pay for it exactly

28:36

.

28:36

It's all just done for you for

28:38

a very reasonable amount of money , and I

28:40

think it's just yeah , and I think Brilliant

28:43

a lot of people don't know what they

28:45

need and when they need it or have the

28:47

you know the time to call all

28:49

these places or to email them or to find

28:51

out their rates or If

28:54

they take insurance or if they don't , and

28:56

when they're available . So we , through

28:58

the family concierge , we do that all

29:00

for you . We , you know you want

29:02

Postpartum , do a

29:04

lot . You're looking for summer camp for your

29:06

five year old and you're looking for a like

29:08

to . You know , whatever it is , it can be over . Okay

29:11

, you know , we'll go on , will

29:13

send you resources and then we'll connect

29:15

you to those providers Personally

29:18

and it's all everything

29:20

that you asked for , like your

29:22

price range or time of day , whatever

29:24

it's like . We're only gonna send you people who are available

29:27

during those times , and so it just takes a

29:29

lot of the time and like work out for the parents

29:31

, because time is something that we don't have

29:33

a lot of kids running around

29:35

and so , yeah , we're happy to do that .

29:37

That's amazing so right now

29:39

you guys are kind of in the DC Virginia

29:42

area , mostly northern Virginia

29:44

, but there's some providers that Expand

29:47

their practice out to DC and Maryland

29:49

, if someone is , because

29:52

you know your people can be listening to this

29:54

podcast anywhere in the world . If somebody

29:56

were to want to utilize any of

29:58

the services , is there anything that's available nationwide

30:00

or beyond the ?

30:01

registry you can use from anywhere . So

30:03

if your local , you can

30:05

register for specific providers that

30:07

we have in our directory . If

30:10

you live in California , you

30:12

can still create a service registry and

30:14

then you would just put in lactation

30:17

consultant and then how much you're

30:19

asking for for that and you can

30:21

Identify someone in

30:23

California . But yeah , you can still create a cash

30:25

register from anywhere in the world . It doesn't have to

30:27

be northern Virginia and eventually

30:30

we'd love to be in major city

30:32

but that will be probably over the

30:34

next several years yeah

30:37

, baby steps .

30:39

well , amy , is there anything that we didn't

30:41

touch on that you wanted to talk about today ?

30:44

I don't think so . Thank you for letting

30:46

me sort of retell my story

30:49

. I love it , always interesting

30:51

. It's interesting thinking about

30:53

thinking about it again , and things

30:56

I kind of forget About

30:59

the experience kind of come up as I talk

31:01

about it again , and so that's really nice

31:03

.

31:04

So I really appreciate it yeah , well , thank

31:06

you , I'm really excited to see where baby

31:08

seat goes , cuz I think it's just brilliant . Thank

31:10

you , yeah , we're excited .