While we gear up for Season 3, enjoy this bonus episode where Dex, Merea, and Justin sit down to talk about the winners and losers of the ad game during the 2020 Super Bowl.

Consistency: Shoot for This Star

Dec 11th, 2019 35m 55s

Consistency is the way a brand actually lives out its character. Dex, Justin, and Merea close out this season challenging you to move away from trying to make a splash to actually building momentum.

Confusion: The Chipotopley Effect

Oct 30th, 2019 28m 5s

Most marketing is wasted because it isn’t addressing points of confusion that consumers have regarding your offerings – let's fix that!

Conflict: Pick a Fight

Oct 16th, 2019 33m 37s

Were not talking about managing or avoiding conflict – Dex wants your brand to connect with your best customers by picking the right fight.

Context: Mamba Mentality

Oct 2nd, 2019 51m 21s

We're continuing our exploration of building brands with character and Dex stresses the importance of understanding your place in the marketplace

Conviction: The Puppy Test

Sep 19th, 2019 40m 44s

We're getting into the details of building brands with character and things get serious as Dex introduces Justin and Merea to The Puppy Test.On the ShowSmall Business Advertising Spending in 2019Patagonia's Mission StatementBiggest Differentiat

Building Brands with Character

Sep 4th, 2019 30m 5s

Grab a drink and join Dex, Justin and Merea at the bar as they discuss what it takes to build a brand with character so you can stop wasting money on advertising.

Straight Talk: Don't Spend a Dime on Marketing

Jun 5th, 2019 38m 43s

Dex and Justin enjoy a bourbon whiskey neat while talking about marketing's biggest misunderstandings and the most important work of branding.On the ShowE.H. Taylor, Jr. Single BarrelGrowth Hacker MarketingClub LoofahThe Marketing MixKaw

Mixology: Taking Shots at Logos

May 22nd, 2019 29m 4s

Get ready to pour one out for your favorite logo. Andrew Hochradel is behind the bar mixing shapes, symbols, and sparkling cider to help us prepare for the future of brand identity design.On the ShowColdwell Banker's Project North Star Logo

Happy Hour: Ronaldo Fierro

May 8th, 2019 44m 28s

Dex sits down with Ronaldo Fierro, a groundbreaking restaurateur in our hometown of Riverside, to talk about the intersection of branding and entrepreneurship, and how to create a great experience for your customers.The DrinkPunta Bravo Found

An Open Tab

Apr 24th, 2019 33m 17s

The gang is all back together with Gin & Tonics, some quick takes, and some hot takes about what's happening in the world of branding.

A Small Business Sampler

Apr 10th, 2019 40m 48s

Try a flight of Small Business Stories and learn how building a brand is less about what you sell than how you sell it.On The ShowArcade Coffee RoastersThe Best Coffee in Every State 2019TriNet SolutionsPiep

Happy Hour: Drew Shirley of Switchfoot

Mar 27th, 2019 35m 37s

Dex sits down with Drew Shirley, the lead guitarist for Switchfoot, to talk about the pivotal decisions that build a brand (or band) with staying power.

Four Corners of a Brand Foundation

Mar 13th, 2019 51m 46s

The gang invites Ryan Reynolds on to the show for a Tom Collins and a conversation about the four corners of a brand foundation.

Top Shelf: Disney + Nike

Feb 21st, 2019 50m 38s

Dex and Justin sit down over Old Fashioneds to talk about the impact two top shelf brands have had on their lives and the success that comes from establishing, and living up to, a clear brand promise.Mentioned on the ShowOur favorite Old Fas

Bonus

The Big Game

Feb 5th, 2019 33m 36s

While we gear up for Season 1, enjoy this bonus episode where Dex, Merea, and Justin sit down to talk about the winners and losers of the ad game during the 2019 Super Bowl.Mentioned on the ShowAvocados from MexicoBON & VIV - The Pitch (the

Trailer

Start a Tab

Feb 1st, 2019 47s

The Brand Bar is a conversation over drinks about what it takes to build (or break) a winning brand. Hosted by the partners at Black Roses, conversations range from brand strategy and application to lessons and insights from the current world o

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