In this episode, Andy and Tom welcome special guest Joey Borane to discuss …

• The specific shifts required these days to create more effective marketing

• Why the move to digital marketing creates new challenges for today’s business owners and entrepreneurs

• 3 ways you can use the mind’s natural tendencies to generate more responses to your marketing

• The “tough love” conversation that can turn a commoditized product or service into a competitive advantage

• 5 brands that use emotional appeal to connect with customers and influence more buyers

Mentioned Resources:

Bailey Marketing

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