In this episode, Andy and Tom discuss …

• A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source
• The most common content mistakes that prevent websites from attracting a target audience and generating leads
• 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs
• How your daily conversations can help you create content that keeps people on your website longer, while also making your marketing messages more persuasive

Mentioned Resources:

Yoast SEO

KingSumo

Optimizely

Visual Website Optimizer

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