At brandiD, we've refined the art of offer creation over 15 years. Our approach involves deeply understanding your audience's needs, delivering substantial value, and continuously refining based on feedback.

Remember, you’re not aiming for a perfect offer upon launch; the process of iteration refines your offer, and often, your best version emerges after multiple iterations. Whether your offer is a product, service, or personal brand, exceeding expectations is paramount.

One of the common questions we get from clients during offer creation is pricing. Pricing transcends mere numbers; it's a blend of art and science. We've discovered that establishing anchor numbers and clearly communicating what customers can anticipate are pivotal in guiding their decision-making process.

However, it doesn't end there. Understanding your customer's journey, effectively segmenting your audience, and facilitating seamless action-taking are all integral components of a user experience. Ultimately, it's about more than just making a sale—it's about cultivating relationships and ensuring that every interaction leaves a lasting impression.

For further insights, join us as we delve into the expertise of those who have mastered the craft of crafting irresistible offers...

Quotes

“When there's more to your why than making money, it is definitely much more fulfilling and satisfying.” 

“When we help people with pricing, we look at their experience level and what it is that they're delivering. It's helpful to do a competitive analysis and see what other people are charging for similar services.” 

“Let's say you're trying to price your coaching program? Well, again, what is your experience, what are your certifications, what have past clients said about you, what is your reputation around coaching, because that can drive price up.” 

“So in your competitive analysis, you’ve got to make sure you're comparing apples to apples.” 

“There's a lot of different factors you want to take into consideration when developing pricing.” 

“If you're on the higher price point side, you want to kind of set an anchor number when people are reaching out to you to potentially work with you. And you can put that anchor number on your contact page, or you can put it at the end of your offers. And by anchor number, I mean, some wording such as (for a coaching program), “our prices start at ___”. You don't want to give a firm number. But again, you want to avoid people coming to you thinking that your offer might be super, super low the cost.”

“If you're dealing with customers who have tried to DIY something, and they're coming to you, their pain is likely much higher, and they're much more willing to pay for the services that you offer to solve their problem because they know that they need the help. And the value, right that's where value comes in. Again, they value what it is that you're offering at a much higher level because they've already tried to do it on their own. ” 

“The sales process of your offer actually starts where your customer first learns about that. And don't underestimate the engagement and that experience that somebody has in interacting with your webpage, or with yourself or with your marketing materials. You want to make things very, very clear and very, very simple because that is subliminally communicating to your potential customer that it's going to be easy to do business with you or it's going to be fun to do business with you. Simple sells. And you want to make things very findable.” 

“As silly as it sounds, we really need to tell people what to do next. So a ‘Buy Now’ button or, you know, ‘Book a Free Scope Call’. Whatever the call to action is, think through that and make sure that you're mentioning it, whether verbally or on a web page, multiple times.”