In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security.

Mike joined Noname in the summer of 2022 to lead its marketing team into the next phase of the company’s rapid and impressive growth. Prior to that, he was Senior VP, Global Marketing at CyberArk, another pioneering cybersecurity firm. Mike’s career has also taken in senior marketing roles at VMware, CA Technologies and a number of other leading technology firms.

As Mike tells Dave, he’d been fascinated by the challenges, innovation and fast pace of cybersecurity long before he moved into it - as well as the opportunity to play a pivotal role in the fight against the scourge of cybercrime.

So now he’s immersed himself into the cyber world, what are Mike’s top tips on making a positive impression on one of the most under-pressure and vendor-bombarded technology buyers of all: the cybersecurity professional?

No spoilers of course, but tune in and you’ll find out:

• why security marketers must understand their buyers much faster than in other tech categories
• how to go beyond your customers’ basic pains and really get inside their heads on an emotional level
• how to flip cybersecurity’s obsession with fear, uncertainty and doubt into honest, positive and benefit-driven messaging
• how to use data and research to highlight genuine and immediate security problems, and position your solutions as the answer
• the challenges of API security, and why addressing them is so important right now

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