Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.

Episode Corrections

• I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014).

Episode Links

• Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book)
• Unconscious determinants of free decisions in the human brain (Academic Paper)
• Fluency Heuristic
• The Easy Path to Persuasion (Article by Roger on Cognitive Fluency)
• Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book)
• Roger Dooley’s Persuasion Slide Model
• BJ Fogg’s Behavior Model
• BJ Fogg’s Behavior Grid
• Influence: The Psychology of Persuasion (Book)
• Thinking, Fast and Slow (Book)
• Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book)
• The Buying Brain: Secrets for Selling to the Subconscious Mind (Book)
• Optimizely (Testing Tool)
• Card Sorting (Usability Technique)

Roger Dooley’s Book

• Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Book)

Contact Details for Roger Dooley

• RogerDooley.com
• Neuromarketing Blog
• Dooley Direct LLC
• Brainy Marketing by Roger Dooley on Forbes
• Roger Dooley on Twitter: @rogerdooley
• Roger Dooley on LinkedIn
• Roger Dooley on Google+

The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.