The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies Podcast Image

The Conversions Podcast - Learn Conversion Rate Optimization and Land…

A Business podcast
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Learn how to get more sales, leads and revenue on your website through Conversion Rate Optimization. We discuss Conversion Rate Optimization (CRO) and Landing Page Optimization (LPO) with CRO experts, website owners and optimization software developers.

Get actionable strategies on how to increase your conversion rate on your site now. Listen in and subscribe to keep up to date - we update regularly.

Hosted by Francis Teo from Conversions Guaranteed.

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Recent Episodes

Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch
Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing. Episode Links Data Science Google AdWords Bandit Algorithm Frequentist Model Bayesian Model Thomas Bayes Optimizely (Testing Tool) Poisson Distribution Buzzfeed Upworthy Contact Details for Shana Carp Bayesian Witch Shana Carp on Twitter: @shanacarp Shana Carp on LinkedIn Shana Carp on Google+ The post Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch appeared first on The Conversions Podcast.
Episode 17: Conversion Focused Design and Testing with Alex Harris
Alex Harris, President of AlexDesigns.com and Host of the Marketing Optimization Video Podcast, shares strategies learnt from over 14 years of experience in Conversion Rate Optimization, Landing Page Optimization and E-Commerce web design. Episode Links Bryan Eisenberg Website Personas on Usability.gov Conversion Rate Optimization, Upside Down (Hierarchy of Optimization Blog Post) Optimizely (Testing Tool) Visual Website Optimizer (Testing Tool) NetSuite (E-Commerce Platform) Magento (E-Commerce Platform) BigCommerce (E-Commerce Platform) Shopify (E-Commerce Platform) Unbounce (Landing Page Platform) McAfee Secure Seal Contact Details for Alex Harris AlexDesigns.com Marketing Optimization Video Podcast (Website) Marketing Optimization Video Podcast (iTunes) Alex Harris on Twitter: @alexdesigns Alex Harris on LinkedIn Alex Harris on Google+ The post Episode 17: Conversion Focused Design and Testing with Alex Harris appeared first on The Conversions Podcast.
Episode 16: Neuromarketing and Conversions with Roger Dooley
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions. Episode Corrections I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014). Episode Links Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book) Unconscious determinants of free decisions in the human brain (Academic Paper) Fluency Heuristic The Easy Path to Persuasion (Article by Roger on Cognitive Fluency) Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book) Roger Dooley’s Persuasion Slide Model BJ Fogg’s Behavior Model BJ Fogg’s Behavior Grid Influence: The Psychology of Persuasion (Book) Thinking, Fast and Slow (Book) Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book) The Buying Brain: Secrets for Selling to the Subconscious Mind (Book) Optimizely (Testing Tool) Card Sorting (Usability Technique) Roger Dooley’s Book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Book) Contact Details for Roger Dooley RogerDooley.com Neuromarketing Blog Dooley Direct LLC Brainy Marketing by Roger Dooley on Forbes Roger Dooley on Twitter: @rogerdooley Roger Dooley on LinkedIn Roger Dooley on Google+ The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.
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Podcast Details
Started
Apr 15th, 2013
Latest Episode
Mar 18th, 2014
Release Period
Weekly
No. of Episodes
18
Avg. Episode Length
41 minutes
Explicit
No

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