Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.

Episode Links

• Data Science
• Google AdWords
• Bandit Algorithm
• Frequentist Model
• Bayesian Model
• Thomas Bayes
• Optimizely (Testing Tool)
  
• Poisson Distribution
• Buzzfeed
• Upworthy

Contact Details for Shana Carp

• Bayesian Witch
• Shana Carp on Twitter: @shanacarp
• Shana Carp on LinkedIn
• Shana Carp on Google+

The post Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch appeared first on The Conversions Podcast.