“If I’m not scared, I don’t know that I want to be doing it.” Amanda Dunks loves living outside her comfort zone.  As Senior Vice President of Brand Strategy and Creative Development at Caesars Entertainment, she's been making waves in the gaming world for over 12 years. In her conversation with Ryan, Amanda shares her insights from navigating mergers, emphasizing the value of learning through trial by fire and the abandonment of the pursuit of perfection. She discusses her approach to hiring, prioritizing potential over credentials, and the delicate balance between agency-like creativity and corporate structure. Amanda also explores the intersection of brand strategy and creative development, highlighting the importance of visionary leadership and practical implementation. Don't miss Amanda's advice to embrace fear as a sign of growth and her encouragement for authenticity in business, reminding listeners to pursue what they love.