Dick Wagner
The Crestcast PodcastEpisodes
Episodes of The Crestcast Podcast
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Let’s explore this issue in more detail. Everyone knows that we have a rapidly evolving landscape. When it comes to marketing in the 2020 decade, understanding and monitoring competition has become crucial for businesses striving for success. T
Let’s talk about some ways to make this happen. In our very competitive world of business, client loyalty is paramount for continued success. Retaining clients not only ensures a steady revenue stream but also promotes invaluable positive word-
Here are some simple - practical Strategies for Success We’ve moved rapidly into a challenging business environment, where competition is fierce and consumer preferences constantly evolve. This means an inefficient marketing process can spell d
This will help with maximizing your time management efforts. Efficiency is best in the world of sales and marketing. With extensive prospect lists containing hundreds of potential clients, time management becomes a critical factor in determinin
Nurturing Collaboration Between Sales and Marketing Teams The new background of the business world, where there must be a symbiotic relationship between sales and marketing, is necessary for achieving organizational success. However, it's not u
What are the key measures and KPI’s for understanding your target audience? Yes, even though we still do business with real people with real opinions and preferences, it is a data-driven world. Successful marketing strategies are increasingly r
I‘m going to share with you some examples and strategies for achieving ethical success. Ethical marketing stands as a beacon of trust and integrity amidst the noise of consumerism in our high-pressure world. It's not merely a trend but an impor
Marketers and Salespeople Setting Goals. They can’t effectively operate by the seat of their pants! Marketers and salespeople need power. Not power OVER someone, but the power to be effective. In the land of business, setting goals is not just
Can you afford to be obscure, or operate under the radar? If you are incognito, it will likely ultimately kill your business. Building and managing a brand's identity and reputation is certainly crucial for any business, regardless of its size
The incredible potential of a Customer Relations Management program. In our techie and digital age, customer relationship management software has become an indispensable tool for businesses across industries. Beyond serving as a source for cust
Unleashing the Power of Guerrilla Marketing to get noticed and become top of mind. In our world flooded with advertisements and marketing messages, standing out from the crowd has become an increasingly overwhelming task for marketers and resto
Here are some ideas for best practices for greater success. In the digital age, content marketing has emerged as the foundation of successful marketing strategies. It's not just about bombarding potential clients with promotional messages; rath
Cultivating Credibility and Influence is needed for success in route marketing. The business landscape today is incredibly fast – paced, and establishing credibility for yourself and your company is critical. There is just too much “noise” and
These are just some of the strategies for getting it right. We’re in a significant digital era, where consumers are swamped with information from numerous channels, coming at us from all angles. Email marketing is a powerful tool for businesses
Learn how to maximize your marketing potential.In the current digital landscape, social media has emerged as a required tool for marketers to connect with their target audience, build brand awareness, and drive sales.
Unconventional, unusual, and even odd strategies for Route Marketers In today's crazy business landscape, route marketers face the challenge of standing out amidst the noise and capturing the attention of potential clients. To thrive in this en
It’s Why We Buy with Heart and Justify with Head In the world of buying and selling, the art of persuasion is a basis of success. Many, many strategies, and techniques have been employed to sway consumers towards making purchases or doing busin
There’s a real importance to having a legitimate business reason to visit a prospect or client. In our world of restoration route marketing, where interactions and relationships form the backbone of success, the idea of simply going through th
The Art of Strategic Retreat and even pivoting to new prospects or industries. In the relentless pursuit of our goals, we are often reminded of the adage "fall seven times, get up eight." It's a mantra that stresses resilience and determination
They all want to do business their own way! In the fussy world of marketing and sales, understanding the various preferences and behaviors of prospects and customers is vital to success. Every person, whether a potential buyer or an existing c
It’s going to take a concentrated and thought-out strategy to own your market! We are in a very competitive environment of disaster restoration, property recovery and emergency mitigation. There are up to 55 (or more) companies that compete for
Short videos sent in text or emails have become quite popular.In today's extremely fast digital world, the attention span of consumers is diminishing rapidly. People are swamped, with information from various sources.
Using the right approach, you can strike the right balance. In the very challenging world of route marketing, the approach a marketer takes will often determine the outcome of their interactions with potential clients. Traditional teachings of
Strategies for Route Marketers to help the prospect maintain interest and relevance long term, while you’re encouraging them work with you. Marketers must generate referrals. So, marketing to and then keeping prospect engagement is vital for en
It’s usually a challenge trying to navigate organizational hierarchies in Route Marketing: Here are some strategies for Effective connections. In the often complex web of business hierarchies, route marketers often find themselves faced with th
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