• Make complex sales faster
• Not just one decision-maker
• Not just one sales call
• Your internal champion needs to be empowered to carry your key points
• Your internal champion is an expert in their problems

Craft sales content that's guaranteed to close."

• Develop content around the buyer's own words
• Work as a team with the champion
• This helps you follow good practices
• Stay on track with good processes
• Conversation, intelligence, sales enablement
• Current processes are too manual and labor intensive
• Make it easy to follow more of a buyer-enablement focused process
• I rehabilitate salespeople and train their managers
• Most sales managers are massaging the reports their salespeople provide
• You need sales processes to scale
• Stages on Workspace
• Uses various plan templates
• Positive and Negative keywords
• Listens in real time to find the keywords and create content blocks
• Gong, Chorus, etc. help salesreps deliver the right pitch during the meeting
• Fluint helps capture content for the follow-up
• Invite Champion into the workspace
• Develop the message with the champion
• He started this on Google Docs to see if buyers would share this across the organization
• He did $1 million by using Google Docs, but why aren't other sales teams doing this?
  • It was hard to build the content
  • Conversations got lost in the email threads
• This is one dedicated process for all sales reps to follow
• Get notified of new activity
• Free beta right now but you must provide feedback

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

• Request access of Fluint