• Ecommerce Platform + Marketing Automation
• Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
• Unified platform, not "all-in-one"
• Volume email player
• Landing pages, surveys, etc.
• Bought a Shopify Plus competitor
• Bringing in additional e-commerce functionality (Nedo out of Australia)
• Email is still king
• Email deliverability is vital
• Data is king in email deliverability
• You need to look at email deliverability by ESP
• Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
• Shared IPs hurt your email deliverability
• Google made changes that hurt email deliverability for a lot of customers
• It's not just about the send, the open, or the click
• When you transition to Maropost they warm your IP address for 30 days or so
• Maropost assists with your sends as well
• How to warm up your IP address
  • Maropost looks at your domain reputation
  • Maropost gives you a realistic report on how you look on the interwebs
• Reporting on email opens is changing
• Maropost looks at "Unique Opens"
• Maropost is not a CRM
• Most Maropost users are B2C
• ROI on email marketing is north of 40:1 still

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

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