What You'll Learn In This Episode of The CRM Sushi Podcast...

• SEO vs. SEM vs. SEA
  
  • Search engine optimization
  • Search engine marketing
  • Search engine advertising (a little more straightforward)
• Content is still king in SEO
• SEO is not dead
• 11 years with 800+ staff in the company
• Online visibility management & content marketing platform
• 2 tools in 2008
• 42+ tools now
  • SEO
  • Content
  • Advertising
  • Competitive Research
  • Social Media
• Sales, BizDev, & Affiliate Teams
• Menu
  • Competitive Intelligence Add-On
  • Advertising
  • Content and PR
  • Social Media
  • Management
• Competitive Intelligence Add-On
  • Traffic Analytics
  • Market Explorer
• Market Explorer (Start here)
  • Game Changers
  • Established Players
  • Leaders
  • Niche Players
  • Share of Visits
  • Create a Custom Market
• Traffic Analytics
  • Focus on a top competitor
  • Traffic Sources
    • Referral
    • Search
  • Top Pages
    • See the top pages of your competitors
    • Search for "cart" or similar phrases for e-commerce sites to see how they are converting
  • Geographic Distribution
  • Destination Sites
  • Subdomains
  • Bulk Analysis
• Advertising
  • Advertising Research
    • Ads—see the ads they are running
  • Display Advertising
    • Paid Search Trends
    • Paid Search Positions
  • PLA Research

• Content Marketing Toolkit
  • Topic Research
  • SEO Content Toolkit
  • SEO Writing Assistant
    • Readability
    • SEO
    • Originality
    • Tone of Voice
  • Brand Monitoring
  • Post Tracking
  • Content Audit
• Lead Generation Tool (great for digital marketing agency)
• Opportunity
• Social Media
  • Social Media Poster
  • Social Media Tracker

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

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