CXasS as a marriage of Talent, Transformation, and Technology. The brand needs great talent to be talking to their customers, the entire process almost certainly needs transformation and improvement, and technology is required to deliver the working platform. In any modern solution there will be multiple technologies, but in general any modern CXaaS solution will focus on those three areas.

Locations and cost effective multi-lingual options from providers are also key for brands and this is something that CXaaS needs to optimize its impact.

In this podcast Simon Dillsworth SVP Sales & Marketing discusses CXaaS, locations and optimizing the mix.

Host: Mark Hillary – CX Analyst & Author.Invitee: Simon Dillsworth SVP Sales & Marketing.Production/ Sound Engineer: Alex Diaz - th3cult.co.uk