Sheel Gupta is the Chief Growth Officer at Humble Dot. She has built and led demand generation teams CrowdFlower, Quantcast, and Marketo.
She is experienced in creating marketing and SDR teams, thought leadership material, lead life-cycles, predictable and scalable revenue models.
In this podcast interview she talks about:
1. How to leverage and nurture the relationship between sales and marketing?
2. Lead nurturing and lead scoring
3. How do you set up expectations for the C-suite and key stakeholders in different departments?
4. Information Gathering - What kind of information marketer should start gathering as they build their marketing plan?
5. How and when to hire an SDR?
6. How to get the demand generation funnel rolling?
7. How to actively learn & unlearn from your past marketing campaigns from different verticals?
Sheel Gupta
LinkedIn: https://www.linkedin.com/in/sheelgupta/
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