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The Dent Podcast

A Business, Education and Careers podcast
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I chat with Key People of Influence making a Dent in the universe.

Personal Branding - Productising Services - Writing Books - Campaigns & Promotions - Pitching - Lead Gen - Revenue & Profit Drivers - Public Speaking - Team Culture & Attracting talent - Giving Back

Business owner to business owner, I want to get behind the scenes into the specifics of how people get oversubscribed with opportunity, charge premium prices and do what they love while creating impact at scale.

I’m the co-founder of Dent Global. We’re best known for accelerating the rising stars of business through our 40 week ‘Key Person of Influence’ program. We operate in the UK, Singapore, USA and Australia and over the last 6 years, 2000+ entrepreneurs have graduated our programs - many of whom I plan to talk to on this here podcast.

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EP.78 Tim Ray on Building a Prominent Brand With Confident Pitching and Investing Your Capital In Tactical Marketing
Embarking on a new business venture can be a difficult affair. Without a wad of cash in your pocket or investors clambering to buy-in, it might be time to get clever with your advertising, creative in your outreach and refine your pitching technique.  On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   On this episode, you may want to take notes because we’re getting into the specifics and tactics behind starting, managing and marketing a multi-million dollar business.  Mike Reid, Dent Co-Founder and CEO of Dent Canada, speaks with Tim Ray, award winning serial entrepreneur and the man behind Carnivore Club – the world’s first cured meats subscription service and JetSavvy, the new technology based company that focuses on private aviation.  Tim pulls back the curtain on what it takes to develop creative marketing campaigns that actually get results for an eCommerce brand. Why his initial business FoodScrooge, was acquired in a 7 figure exit after just 10 months and how he conquered the room – twice  – on Dragon’s Den. Here’s just some of what Tim shares with us: How Tim’s pitch impressed David Chilton at Dragon’s Den From MBA student to business owner – The FoodScrooge origin story Tim’s advice on refining the perfect pitch Got funding? Where you should be investing your money Why podcasts hold the key to the perfect advertising campaigns How much you should be spending on your marketing The process behind successfully selling a business – is it just down to luck? The value in cold calling – the soft pitch The scientific approach to advertising Expanding your business geographically  LINKS: Tim Ray : LinkedIn Carnivore Club Website Visit Dent’s website to get your free copy of Become a Key Person of Influence The post EP.78 Tim Ray on Building a Prominent Brand With Confident Pitching and Investing Your Capital In Tactical Marketing appeared first on Key Person of Influence.
EP.77 Shazam Co-Founder, Dhiraj Mukherjee, on How a Crazy Idea Became a $400M Business
Any entrepreneurial venture requires a leap of faith. But as Dhiraj Mukherjee explains, the leap of faith required by him and his fellow co-founders of the Shazam app was nothing short of, well, crazy. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   Think about this. It’s the early days of the web. You have this great idea for an app. The problem is that the technology doesn’t exist, the data you plan to use doesn’t exist, and even a business model for monetisation doesn’t exist. What could possibly go wrong? That’s exactly what Dhiraj Mukherjee and his three co-founders faced when they decided to create the Shazam app. In this episode that’s packed with entrepreneurial insight and inspiration, Dhiraj takes us on a tour behind the scenes of this hugely successful app that’s been downloaded by billions of people, where the idea came from, how the founders came together to create it, and how it was developed over time, ultimately to be sold 18 years later to Apple for $400 million. Here’s just some of what Dhiraj shares with us: How a crazy idea between friends started an incredible journey Bringing the founders together and their roles Why he gave up a cushy corporate gig at 30 for start up uncertainty Developing an ethos for success and long-term start up survival How Shazam was funded and how it developed Thoughts on team development, hiring and letting go of the reins Finding a revenue model that worked Their best marketing decision His top transferable lessons for entrepreneurs Dhiraj’s thoughts on the special sauce for success Giving back and joining Save the Children The importance of exploring and pushing your own boundaries LINKS: Dhiraj Mukherjee on LinkedIn The post EP.77 Shazam Co-Founder, Dhiraj Mukherjee, on How a Crazy Idea Became a $400M Business appeared first on Key Person of Influence.
EP.76 How I Started My Business Using the 5 P’s
In this talk, I tell my story about how my current business partner and I started our first marketing and promoting business in London at 24. I discuss what we learned from this business and how it led to the creation of the famous 5 P’s.   I then go on to talk about the importance of the 5 P’s and what each P means in business and the importance of a brand, how to build a brand not only online through social media content, but how to build a powerful brand leveraging the strategies developed in the KPI methodology. As well as all this, I open up the floor to questions, where I talk about the power of niching and the different types of brands in the business. LINKS: www.kpiworkshop.com www.dent.global/start The post EP.76 How I Started My Business Using the 5 P’s appeared first on Key Person of Influence.
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Podcast Details
Started
Apr 25th, 2016
Latest Episode
Aug 24th, 2019
Release Period
Weekly
No. of Episodes
78
Avg. Episode Length
About 1 hour
Explicit
No

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