Brands and their struggles with new digital channelsOver the last few years we have seen a constant stream of aquisitons of creator networks and social media accounts by media companies.These aquisions aim to get them a foothold on platforms

Google Ads and Analytics

Feb 13th, 2020 20m 30s

Show notesUsage statistics of traffic analysis tools for websitesFacebook ad revenue tops $16.6 billionYouTube is a $15 billion-a-year businessAlphabet earnings 2019 Ads (page 30)The 10 Most-Tracked Google Analytics Metric

How to use (Video) Games for your Marketing

Jan 31st, 2020 25m 4s

We will explore how marketers are able to use gaming to reach their marketing goals. Sources and relevant articles:Swiss Esports FederationGlobal amount of gamersRevenue of US movie IndustryTime spend gamingSteam hours gamed “hall

An intro to Agile Marketing

Jan 23rd, 2020 27m 59s

In this episode we will dive into the topic of agile marketing. We will look answer the question: what is it, why do you want it and what do you need to start. Further reading and sources: Broaden your marketing skills to succeed as an agile