In this episode of The Digital Marketing Minute, we talk about how online reviews can influence a purchase decision. We also discuss:

- One of the most powerful ways to influence someone's opinion about a product or service.

- The two possibilities that may occur from other people expressing their opinions about your brand.

- How positive and negative reviews produce different reactions in potential buyers.

- How to multiply the amount of positive reviews for your business.

- The end result you should seek to fulfill by using this tactic.

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