The Drum's John McCarthy talks to Go Compare's director of brand and campaigns Paul Rogers to learn how the brand has evolved its famous mascot Gio Compario and turned around the figure from an omnipresence nuisance into a fun and helpful reminder of its services. Rogers is joined by media agency partner Garrett O'Reilly, Chief Executive of Hearts and Science, to learn how smart buys and sponsorships are helping to forge these positive opinions.