There are bucket loads of tools that we all have access to in our businesses to extract data that can be used to inform ALL of our strategies - why guess when you can base it on the ACTUAL data!

These tools for data extraction and analysis can be broken down into EXTERNAL and INTERNAL tools.

External

• Census Data: https://www.abs.gov.au/census 
•  Profile ID: https://profile.id.com.au/
• Social media profiles (Facebook and Instagram)

Internal 

• Point of Sale
• Gaming System
• Membership System
• Kiosk
• Third Party Ticket Selling Tools
• WIFI
• Promotional Tools
• BI Tools
• Communication ToolsAnalysis tools 
• Excel 
• Data Warehouse connected with Excel (Such as Astute or iKnow)
• BI Tools