Alice Williams and Carly Deards are entrepreneurs, successful businesswomen and collectively, The Engagement Gurus. The duo have risen through the ranks in pubs and clubs and share over 30 years of experience in the hospitality industry.

Alice Williams is the Sales and Marketing Manager at AxisIQ and is the queen of crafting marketing strategies to catch the eyes, hearts and minds of customers. Carly Deards founded Membership + Loyalty Solutions and consults to Clubs to implement member engagement, gaming analysis, promotions and loyalty programs.

With their powers combined, Alice and Carly are here to chat all things loyalty, marketing and engagement in the hospitality world. Throughout your listening journey you'll also hear them interview industry specialist and venue managers. The Engagement Gurus will provide listeners with quality content and strategies that can be easily integrated into any business.