In this episode Simon is joined by Mandy and Sami Eskelin, to talk about how they joined forces as business partners and 4x’d their income in just 2 months. To listen to the podcast on itunes go here.

00:45 – Intro
01:00 – Simon is taking on a lot of couples recently, and today he’s joined by the ‘Fitness Power Couple’ – Mandy and Sami Eskelin.
01:40 – Where and how did Mandy and Sami meet?
05:45 – Sami and Mandy talk about their fitness business and their highlights.
06:40 – When Mandy found Fitpreneurs her business began to blow up.
07:00 – Mandy talks about her WFF fitness competition which was an emotional, mind blowing experience for her.
08:00 – She changed her mindset and then her body followed.
08:40 – Mandy talks about the decision to collaborate with Sami.
09:20 – Sami was resistant at first. He had his own career plan.
11:00 – Sami realised he was lacking systems to maximise his efforts and minimise his time. But when they worked together, things began to fall into place.
12:00 – The change in Mandy’s mindset through Fitpreneurs and following Simon helped Mandy know what she was worth, and what she should charge.
14:25 – Initially, Mandy had a big following on social media but she didn’t know how to monetize it.
15:40 – There are a lot of Fitness Professionals that don’t know how to leverage their following, or there USP. They burn the candle and both ends and then burn out.
16:45 – Sami talks about the shift he saw in Mandy when she came into the program.
18:35 – Mandy talks through the steps she took to change her mindset and get on the right track.
20:20 – Mandy increased her price by x4 to Over $1000.
20:50 – In the first month with Fitpreneurs her income doubled, and then doubled again the next month.
24:35 – Once you value yourself more, your confidence increases and marketing gets better.
25:00 – Mandy talks through her lead generation process.
26:00 – At first Mandy used organic posts on facebook to engage with her audience which lead to more people being interested in her.
28:40 – When Sami first took a client from Mandy, it was “for her” not for business. But he soon realised the potential.
31:35 – Communication is the key to their relationship as well as working together 24/7.
33:30 – Mandy and Sammy talks about their time at the tragic incident in Vegas and the chaos that happened, what they did to help.
36:00 – The community is important to Mandy and Sami. Vegas came together to help each other out.
38:30 – The tragedy helped Mandy realise she needed to be more emotionally vulnerable.
41:00 – Sami realised he needs to have his goals clear and know what he wants to achieve.
41:50 – Mandy’s advice is to buy into someone else’s belief in yourself. If your thoughts don’t value yourself, use their story until yours do.
43:50 – Sami’s advice is to have a conversation about what you want and be 100% committed and passionate.
46:20 – Follow Mandy and Sami at mandywhitefitness.com
48:10 – Outro

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