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1:15

Sounds Music Radio podcasts,

1:20

They will pick up there.

1:22

We've got a tie agreeing

1:24

chicken curry, a chick me

1:26

and sweet potato car, a

1:28

roasted chicken, pan fried sea

1:31

trout and then on the

1:33

side rebuts steam rise and

1:35

seasonal vegetables. Welcome to the

1:37

food programme with me Layla

1:39

can same where this week

1:41

we are exploring the world

1:43

of. Food and

1:45

Sports. You

1:50

may remember our recent foray into

1:52

this topic when we had lunch

1:54

and discussed All Things Fade with

1:56

Gary Lineker. If you missed it,

1:58

they look it up. It is

2:00

well worth a listen in this.

2:03

Episode as see Pillow

2:05

What Days, Elite Sport

2:07

Sauce a few That's

2:10

How Performances. Like

2:12

the face of and and paddle

2:14

any. Thank you for all the

2:16

athletes around the Uk! Com and

2:18

Train have Alexis amazon upon. A

2:21

as in Mary Kay to both.

2:23

What can we learn from them

2:25

as every. Day athletes and

2:27

what, if anything. Should.

2:29

We make of the plethora

2:31

of sport food and drinks,

2:33

the a popping up everywhere

2:35

from post office check how.

2:38

High Street sport fashion retailer.

2:42

We. Became the most move Honey Censor.

2:44

In my handsome in Southwest London.

2:47

The. Uk Senate on Puddle hub.

2:49

To meet a sports star the

2:51

top of her game and find

2:54

out how? see. On

2:58

a panel. Of

3:05

this town has a foods and

3:07

scale back to training on everything.

3:09

Have I been into? might not

3:11

know about apple? could you explain?

3:13

And yes a patio originated in

3:15

Mexico and Nineteen Sixty nine. I

3:18

would describe it as more of a combination.

3:20

Between tennis is cause sake this.

3:22

Programmable about season for fun

3:24

and we also been say

3:26

nutritional sciences athletes as new.

3:30

And will we really want to

3:32

know if they see what people

3:34

mean when my offs frames and

3:37

level what you want? Me

3:40

to that retreated sense is

3:42

how much activities in and

3:44

training in and say. On

3:46

this day lane during pre season we're

3:48

doing between three and a half to

3:50

four hours a day of training, so

3:52

it's only back to Backs Essence that

3:54

as long as quite a lot. of

3:56

the how important is what be.

4:00

You're a woman who and

4:02

is. T V is something that maybe sit.

4:05

In Finland and on course of the

4:07

Translink. So ever since I was younger

4:09

what I've eaten as always. Really affected

4:11

my performance timings of when I

4:13

eat and why. Is actually become

4:16

really important cause I do have

4:18

the the out. Smack him that

4:20

would treat hair and that was being really

4:22

strict from i Die is not something that

4:24

I'm too keen on, so what would a

4:26

daily meal? Plan that. Like the

4:28

typically from practices evening sir breakfast

4:31

can consists of terrorist with avocado

4:33

and eggs or sometimes up her

4:35

philadelphia spent on there as well

4:37

on and and liberties or it

4:39

can be yoga, granola, Fried and

4:42

then i tenth of protein powder. My

4:44

yoga as well and then normally in

4:46

between training sessions and visa my

4:48

face. Of anonymous source of lettuce a

4:50

Quick Cause sauce. And then last.

4:53

Rain. Importance: replenish. I've lost basically

4:56

say big on the proteins.

4:58

Me the chicken salmon whole

5:00

and then yeah. pairing it

5:02

with with a good cop.

5:04

so so rise or hostile

5:06

Something like that I have

5:08

had advised. Us know in

5:10

the past one of the things that

5:12

I've taken away from it is eating

5:15

a full fat diet is actually much

5:17

much better performance full fat milk safe

5:19

hands. He's like not paying any of

5:21

the out and since I have incorporated

5:24

fine for my diet lion I'm enjoying

5:26

it much more because I'm not having

5:28

for sick myself said seeing coffee at

5:30

the So during so I never have

5:33

any coffee so when I take many

5:35

drink. On support with me. Save

5:37

face me up like you and

5:39

believe. Say I do have the occasional

5:41

red bull and said and what was he

5:44

drink. Hydrant Also I mean

5:46

horses. It's be anything I drink

5:48

from a Saturday three on us

5:50

and then honestly if is quite

5:52

as humid area over a hot

5:54

area. Than alas, electrolytes in. My

5:57

with as well a lot of people

5:59

and to. Right where calories as

6:01

well so they may have asleep

6:03

separating this amount of calories or

6:05

anybody this amounts replenish live loss.

6:08

Of not really something that. I'm

6:10

keen on again. I used to track

6:12

my calories and I gave above and

6:14

beyond like China make them perfect and

6:17

stuff like that looks. Like

6:20

sitting in your down time when you're.

6:22

Having fun, more cynical and a

6:24

guilty pleasure serial. A.

6:30

Barrier on same effect Big lover

6:32

of cereal, wrongful. As like

6:34

they've many. Things to

6:37

the top ten: Awesome

6:39

trumpet shreddies. Oh yeah,

6:41

Syrians is. Hop

6:44

winner against the sub the I would

6:46

I would eat more with book am

6:48

pro teams like that so at least

6:50

one of those after I trained today.

6:53

From his up a non his arms

6:55

his apple's so good it's was a

6:57

cause and free before training say and

6:59

ninety nine a good to take on

7:01

quote with you say not all a

7:03

flapjack to say it with years of

7:05

the non as the free. Really

7:08

good as a source. Is the during training. Is

7:12

that was a and say oh in the middle

7:14

of the her over the long matter What is

7:16

the thing that you. Need to get me through

7:18

to the and. Is it should quit

7:20

says am quick said a quick com

7:22

said bananas ready for suggesting com see

7:25

that when we think bread and maybe

7:27

exam rarely snows I just think

7:29

say quick service a sweet he would

7:31

always say really really good I've seen

7:34

cases gone. he carries on a bug

7:36

free with the streets really high in

7:38

sugar and well descent. So when I

7:41

become a yeah and that I've had

7:43

a prior and the sources say.

7:47

That. Was British number one paddled players.

7:49

He and Olson. These. Days

7:52

many top athletes and seems.

7:54

Have a huge range of

7:56

food experts and friend from

7:58

sport nutritionist. Superfood! To

8:01

find out more we jumped on a

8:03

bus to well named Jim Chain just

8:05

down the road from here to meet

8:07

someone who is work with both elite

8:09

and. Every day, athletes in a

8:12

community media and ultimately sleep efficiency

8:14

of home base. Yes, the last

8:16

year we do nature's crazy crazy

8:19

media's well a lot and scene.

8:21

let's try that the average for

8:23

lack of wrath as well. Please.

8:26

An asset to disable the same around

8:28

from our. I'm

8:32

not gonna some the had a nutrition

8:34

taxes say on the phone situation is

8:36

for trading Timothy Spall been health care

8:38

and then now in this role and

8:41

we're rolling out nutrition coaching across all

8:43

of our clubs in the Uk because

8:45

this is so much nutrition movies out

8:47

there he per second guessing everything and

8:50

they're so confused and an end up

8:52

reading of change anything and feeling bad

8:54

about themselves. Law soaps first two rounds.

8:56

People's thoughts on that. He. Mentioned

8:59

confusion minimises. So. Much

9:01

information about what's his deal, someone

9:03

who does this is it and

9:06

that seems to be a proliferation

9:08

of kind of school and nutrition

9:10

influences that help phone or craving

9:12

more energy and and top of

9:15

whom were minimum mon ami and

9:17

attrition place massively so. I'm glad

9:19

it's coming more towards the for

9:22

hunt but I'm frustrated the times

9:24

that does a lot of this

9:26

on noise and moink those the

9:28

average person. Is. Not

9:34

what are you David for? you are

9:36

hurting. So I used to be a

9:38

nutritionist and rugby and in the outer

9:41

injured space in the outdoor activities space.

9:43

Save face working with long distance runners

9:45

and how openness climbers things on that

9:48

guy began my career in in rugby

9:50

union. So from the nutrition side that

9:52

plays with com in say pre season

9:54

and then the nutritionist job would be

9:57

coloring players and making sure that coming

9:59

into. In

10:02

Des Moines or them as things

10:04

have progressed. Working alongside of the

10:07

former chest said that has really

10:09

grown in professional sports where chefs

10:11

on site work with. The Pawns

10:13

nutritionists see basically creates

10:16

the that. The right pizza

10:18

have the right kind of have the

10:20

feeling in recovery a smooth things professional

10:22

sport is improving players morale. Some haunted

10:24

feeds me sad in certain ways of

10:26

things can be done outside of a

10:28

holiday and they have alternatives to things

10:31

are ice creams and beverages. J to

10:33

make a massive difference. That was Matt

10:35

Gardner sport nutritionist and we will come

10:37

back to him very shortly. That.

10:39

First, I wanted to know

10:42

how eating varies according to

10:44

the sports. How to play

10:46

rugby player eight compared to

10:48

a triathlete, for example? Well,

10:51

Let's. Hear some days. He would really

10:53

no first up Ben Cohen.

10:56

He played in the World Cup winning

10:58

England rugby team in Two Thousand and

11:00

Three So Yoder and Ten Kilometer Day.

11:02

You know for five days a week

11:04

and then much you're going to do.

11:07

Many. Were between nine and thirteen Kalamazoo with

11:09

my rights in tackles and carries them So

11:12

you you are working a lot So how

11:14

do I replace a colony enough to be

11:16

out with the get the protein to repair

11:18

will get back out in the afternoon so

11:21

it's we have to understand the food that

11:23

you can a that you can digest quickly

11:25

them we started to understand what supplements we

11:27

need it will are deficiencies were are we

11:30

having peaks and troughs of our energy on?

11:32

how do we have No no no no

11:34

point No one percent is in Korea. When

11:37

you looking for greatness. And looking to

11:39

be world class that it comes down

11:41

to minute Not no point one it

11:43

be like no point in the no

11:45

no no no put when we didn't

11:47

get game on die is a massive

11:49

power that I'm sure they still do

11:51

to help Be really surprised if they

11:53

don't the on a Friday afternoon we

11:55

would get this chocolate that was our

11:57

president and it with sockets history slice.

12:00

And. A with lots of it and we

12:02

would eat healthy, try really hard or we

12:04

currently know everything that you dig and our

12:06

tree was Friday after about four fourth day

12:08

a dive right in would come in with

12:10

our chocolate treats and would love it. he

12:13

did he say to sneak in out the

12:15

hotel so we would have a with a

12:17

to have tested our test by than a

12:19

network measure our food would wire how much

12:21

we gonna have. yeah that was a bit

12:23

use a bit tedious that worth Definitely worth

12:26

doing and we but that's extreme. It was

12:28

my job along with everyone of that squad

12:30

routing. It two thousand and three him for

12:32

me, Royal to professional. How

12:36

on Earth. Elemental

12:39

awful lot for the gone about him

12:41

or for me will be t for

12:43

hims of hormones. Seat for the battled

12:45

i'm a father falling off amount of

12:47

them are probably above problems. Model bought

12:49

a typical week of training and seasons

12:52

and me that site three that both

12:54

lessons see weights, sessions answers three condition

12:56

sessions which maybe a mix of on

12:58

c and of the activity. One thing

13:00

I watch out for in sense of

13:02

money to send his hydro sense Now

13:05

only do I think. It out my

13:07

body and my don't massively but I'm

13:09

also a massive believer in it helping

13:11

that form and and decision making. My

13:13

aunt, uncle and during training sessions our

13:16

doesn't have itself amounts dry as to

13:18

the games and to celebrate a big

13:20

when my favorite thing to eat is

13:22

gonna have to be a pizza with

13:24

pepperoni on top. That. Was

13:26

met metcalf England nut bola and

13:28

cut scene of the Manchester some

13:30

the Super League met both teams

13:33

and before her ben. Karen former

13:35

England rugby player. But.

13:37

What about Insurance? Sports?

13:40

One. Of those athletes

13:42

eating. Hi my name

13:44

is an Opponent Brown I am a

13:46

Gb professional triathletes and at the moment

13:48

I'm currently training for the T One

13:51

Hundred Races which are basically a swim

13:53

bike run over a hundred kilometers and

13:55

in the build up to the races.

13:58

I pretty much caught fire. Out

14:00

of my diet. And I just find

14:02

I can guess funny stomach on the run as I

14:04

have too much. Fiber. Leading ends my

14:07

lunch would be. White rice

14:09

with maybe an egg say something. a

14:11

bit of protein in their just a

14:13

slow down on the cob absorption, hydrating

14:15

cebu else at ways having electrolytes in

14:17

all of my with us. and then

14:19

I tried before every race around two

14:21

hours out have white rice with practise

14:24

and then during the race I'm trying

14:26

to have that ninety grams of carbs

14:28

every hour that's kind of a good

14:30

number. Simeon and I I take that

14:32

in Cobb think that was Triathlete M.

14:34

a pile of brown. School.

14:36

And food hasn't always been safe

14:39

place. Sleep analyze that can be

14:41

a sees preschool. Nutrition was a

14:43

lot more. Relaxed as

14:46

former football star. Gary Lineker

14:48

told us recently when we first

14:50

started Leicester. I goddamn from it's

14:52

think promised by nineteen twenty, so

14:54

I'll just take that chance and

14:57

nobody even discuss will. Soon.

14:59

Judy than Movie was just wanna be

15:01

friends it when I went to Spain.

15:03

even the day the game there would

15:05

always be a bottle of real from

15:07

the table and four glasses and he

15:10

would during the hobo between. So you

15:12

know my address in a Whole Foods.

15:14

Thanks. To Gary Lineker. So that's

15:17

anecdotes of sporting meals from days

15:19

gone by. The how does any

15:21

of this apply to the every

15:24

day fleet? Would following

15:26

the diet of an elite met

15:28

Bola Obama help improve our own

15:31

school performance. He's. Not Gardner

15:33

with some expert in science with the

15:35

average person if if it's a to

15:37

three times we just saw as into

15:39

power to say that exercising twice a

15:41

day and is performing and returns or

15:43

say there is in his own the

15:45

main difference is a lot of us

15:47

time new work on establishing did hydration

15:50

for hobbies and anything balanced meals in

15:52

a sweet see balanced meals so a

15:54

day to keep a very simple as

15:56

if he were going since exercise in

15:58

the gym sent out for you. Let's

16:00

have a snack ways with us in

16:02

some as he is very deliberate. When

16:04

you training wheels are when you recovery

16:06

meals are when your hydration is when

16:09

you submit a sneeze and things like

16:11

protein bars and energy drinks. I can

16:13

understand they have a case for people

16:15

who left now law session last places

16:17

hire a certain level. Is there a

16:19

safe place for them for the average

16:21

person who stays within? Again few all

16:23

oh sure you are looking said get

16:26

some energy war stimulant or something protein

16:28

based on there aren't any other. Options

16:30

fits. Yes, choosing some Zimmerman more

16:32

the convenience and then allowing them

16:34

to be the new so think

16:36

it can see things hungry, thin

16:38

the costly and also a law

16:40

degree Pro thousand a lot of

16:42

Us Congress com pronounce words in

16:44

them with earnest Three New York

16:46

in my pregame. And then not.

16:48

That goes from being something that and

16:50

grab here in their say supplements in

16:52

your diet so then if is it

16:54

every day it becomes part of your

16:56

diet and of food products and a

16:58

lot of. The. Slaves and things

17:00

are manmade. And

17:04

this may be. True

17:10

success without evidence that chassis

17:13

today to anything have any

17:15

questions to for. Nutritionist and I

17:17

know it's Hutson this already. At

17:20

the ask. Anyway one that came up was

17:22

pricing Power That yes on I. Like

17:26

granny, radical islamists. That with but that vanilla?

17:29

Ice hockey, sidewalk com complexes key. Really

17:32

A Someone else to say that? Yeah,

17:34

yeah, coolness or say I'm from Texas.

17:36

Keep the first encounter giving off. A

17:45

price. And and then if you're

17:48

not taken eight years before, we think it's a month

17:50

of the. Thing most

17:52

people who poti get it through the whole foods

17:54

and as some people have the convenience of a

17:56

protein powder or they're trying to use the amount

17:58

of grams breaking the. The day in the

18:01

and late and they take those things that

18:03

you want a yes or no So let's

18:05

just say that she say no. You can

18:07

do it through Whole Foods and if you

18:09

read you have a goal of and really

18:11

increasing the amount of grams of protein you

18:13

eating in you find it hard to have

18:16

an opportunity to half of the nutrients and

18:18

soon as well think people dissing protein shakes

18:20

eating out and water in it can be

18:22

somewhat more to become an bodybuilders course. the

18:24

i think I'm from a muscle loss going

18:26

to be as we age in proteins and

18:29

bulletin frightens important than. Murphy. know

18:32

less about map and up from one

18:34

of the macaroni cheese using confronting carbohydrates

18:36

for energy conserving energy and becoming absorption

18:38

and and also me mouth and thing

18:40

so proteins of see the focus in

18:43

the gym but it's one of three

18:45

of the macro nutrients and then question

18:47

we had cause for a protest think

18:49

after a run for me aka aki

18:51

caught like a smoothie and he to

18:53

have to that protein powder in it

18:55

either but what if you like can

18:57

it because is great find ration in.

19:00

Off the human on one a whole

19:02

meal this hoy in the of vegetables

19:04

and so for me I think that

19:06

that six lock boxes and what we're

19:08

seeing that through the ceiling or once

19:11

it code is how ramadan to get

19:13

called said he saw the i skied

19:15

differently than on and definitely definitely And

19:17

and yamaha my comes at a yoga

19:19

something like that finding the prison account

19:22

name again. Them Health and Fitness

19:24

To think. The

19:26

same as good. Information and hopefully I

19:28

can a little window into professional sports

19:30

fans who trish in the form and

19:33

stress points, practitioners and people of working

19:35

environments that maybe not as learn about

19:37

in a see the place to see

19:40

the coaches People listen to this that

19:42

he had homes nutritionists, apollo collie see

19:44

if the linux and time worth and

19:47

cops and graft and not a carbine

19:49

censoring. That. Was not

19:51

gardner sport nutritionists, an ultra marathon

19:53

runner in his own rights. So.

19:56

about half way into our exploration

19:58

then of store on food and

20:01

i saw it would be. A

20:03

good time to reflect. Here

20:09

with me is pretty certain Nina

20:11

Pullman. I. Mean that? I mean, I

20:13

feel like we've. Learnt a lot

20:15

already. We have am what.

20:18

Are your t take away So far Lyle as

20:20

I've been anything that. Surprise to you about

20:22

the diet of an elite athlete. Was.

20:24

Thin. The most surprising is

20:27

that actually watch. These.

20:29

Guys, he isn't a world

20:32

away from what normal people

20:34

a you know on their

20:36

plate, this still aiming for

20:39

protein and fiber and cause

20:41

it's not like they're having

20:43

complex strange concoctions. that your

20:45

everyday person wouldn't recognize. I feel

20:48

at the main difference. Is.

20:50

Actually what they need during the performance

20:53

itself soon as I keep their half

20:55

way through game or a march and

20:57

they need something to carry them three

21:00

to the ends. That seems to be

21:02

the difference that I need that quick.

21:04

So the heck yes, a show. And

21:07

I think the other thing which really

21:09

stood out to me as the sheer

21:11

amount of fuel that they need very

21:13

different and also how at sea challenging

21:16

it is to get that amount of

21:18

calories. Inside you? Yeah, it's like it's

21:20

it. Feels like a problem some of us

21:22

would like to have only need to eat

21:25

more. I need to have five hundred thousand

21:27

extra calories a day. but actually it's not

21:29

a it's not that easily done. So what

21:31

do you feel at this point of attacks

21:34

and the story. Or else would

21:36

you like to know. What

21:38

I have noticed is that

21:40

just seems to be a

21:42

lot of food and drink.

21:45

Products. That seem

21:47

to be designed and aimed

21:49

at people who do sports.

21:52

See. In a that things like

21:54

caffeinated drinks, energy drinks, high protein

21:56

bars and is confusing. Because as

21:59

somebody who. You know, I try to

22:01

work out relatively regularly. I look at them and

22:03

sick am I supposed to be eating? These,

22:05

and if so, why and

22:07

if I don't I'm I'm

22:09

making. It harder for my body to

22:11

be able to do the sports. do. Do

22:13

I need to have them? What level of

22:15

sport do you need to do to qualify

22:18

to start having them? That is very confusing.

22:20

So I had a conversation a few months.

22:22

Ago with a group of. Young people from a

22:24

campaign organization called by back and they were

22:26

talking about. How sport has become the

22:28

latest kind of area of focus

22:31

of them than normal? What Looks

22:33

at how junk food and multinational

22:35

food companies reads children and young

22:37

people with their products and they're.

22:39

Concerned about what they've seen in school in

22:41

this area so I thought we should catch

22:43

up with them and see what they've been

22:45

looking at in this area. I think that's

22:47

a very good idea because I'm interested in

22:50

not just what we should be eating cesspool,

22:52

the actually will all of the other information

22:54

sources as telling us we should eat and

22:56

whether the T was the same thing say

22:58

yes That is a great idea. Love to

23:00

get them on boards as as so of.

23:02

Reporters in the field. Please let

23:05

me know what you find out.

23:07

I well I will definitely do that. I will

23:09

be back in touch. I like that. We get

23:11

and young people to report on this because. Everyone

23:14

is susceptible to marketing but maybe even

23:16

more say these young people who are

23:18

quite often very much in see their

23:20

fitness and I want to know how

23:23

they feel about it because it's Li

23:25

is fully fledged adults are confused how

23:27

most basic young adults and teenagers some

23:29

and very interested to hear what the

23:31

have to say. So

23:38

with their met in High Street. Thanks

23:41

so much for coming by back the

23:43

money would like. This is about. Just

23:45

hi say I'm I'm Molly and seventeen and

23:47

of in part by back for couple years.

23:49

And I'm Luke. I'm a few. I am

23:51

Alice, I'm Usa Scene and I'm from Fight back.

23:53

Offer them to couldn't. Make it today this

23:56

have a voice know with a misses

23:58

the wall. When

24:00

I think money and Alice it is Lane

24:02

A here I am so thrilled that you

24:04

are her for me out. With. This have

24:06

use your mission. I. Would like

24:08

to see to heading into the high street

24:11

is a couple of well known school so

24:13

he know the ones that so ashamed. Chain

24:15

is. Full of the

24:18

lifestyle you know? The one from

24:20

what I really want to know

24:22

is how his food parts of

24:24

this World book is on sale.

24:27

A more is appealing from what

24:29

suffered details please. Could you buy

24:32

a few times is a decision

24:34

tree. In the court. Think

24:37

he could be. Looking.

24:41

Into the Clover City are always

24:43

talking. About food and trophies and how a

24:46

concurrent us everywhere we go on one of

24:48

the main places that we realized that at

24:50

work with his thought which is actually pretty

24:52

bizarre when you think about it was meant

24:54

to promote health isn't to promote with a

24:56

positive things and to me as he didn't

24:58

said it's been taken over by these greedy

25:00

pig food brands. I just use it as

25:02

an excuse. To punch on cough. How important

25:04

are these kind of shots per to people

25:07

your age. I think that is important.

25:09

I mean just a couple weeks ago I went

25:11

into. A shop in my local town

25:13

survive her trainers if we need train

25:15

as I am I got to check

25:17

out and I was literally surrounded by

25:19

this like green. Bay auction food

25:22

and but bottles? And bars and

25:24

they with telling me that this is why

25:26

should be thing to be healthy and to

25:28

be as fourth person because as on the

25:30

pitch to. Fall. What the sports people telling

25:32

me as if you eat this and you'll

25:34

be like Neil the A sportsperson, twenty be

25:37

replaced by your favorite. Sport is

25:39

here. Currently I do ice skating on a

25:41

bit of rain. The thing is I mean

25:43

we can do twenty four hours school all

25:45

day every single that the weeks and not.

25:48

Still wouldn't be enough to combat this lot

25:50

of junk food. This is constantly pump house

25:52

for young people who are your a. Who.

25:54

Don't have your insight what might they be

25:56

expat thing when they go into one of

25:58

these shocked if and. It's interesting to think that

26:01

we're going into a sports shop and what is surrounding

26:03

us is not food that is going to

26:05

be healthy, it's actually food that may be labelled as healthy

26:07

or labelled as high in this or high in that. Ok

26:10

cool, so we obviously don't know yet what you're

26:12

going to find so I'm really intrigued as to

26:14

what you come back with. We're going to send

26:16

you out as per Layla's mission and report

26:18

back. I'll be waiting here and looking forward

26:21

to it. Amazing. Cool.

26:24

Nice to meet you. Wow.

26:31

The roving reporters have returned. So

26:34

you've just come back from two

26:37

unnamed sports retailers on this Reading

26:39

High Street. So talk me through what you found, how

26:41

did it go out there? Yes,

26:44

so we went into a couple of the

26:46

shops and right in the back where the

26:48

tales were we found a selection of chocolate

26:50

bars and these all had different messages on

26:52

them and some of them included Love Football,

26:54

Man of the Match and Game On and

26:56

they've all got little football on them which

26:59

clearly associates football and the game of sport.

27:01

So that just seems absolutely

27:03

bizarre to be honest and we weren't shocked to

27:05

see it because we know this is our everyday

27:07

and junk food really does surround us. Cool, ok,

27:09

onto the next one. So

27:12

this one's an energy drink. When you pick it

27:14

up and look at it, it's telling you that

27:16

it's the perfect boost for every endeavour. It's got

27:19

muscles on it, it's got pictures that kind of

27:21

look like fruits on it and it's marketed primarily

27:23

towards children whether it's like the big bubble writing,

27:25

the colours. What are some of the messages on

27:27

there? Can you read them out that kind of link

27:29

to the world of sport? I see on the front does

27:32

it say hydration? What does it say? Hydration,

27:34

it even talks about electrolytes which are of

27:36

course very good for hydration but I

27:38

think what's more interesting is not what it

27:40

does say but what it doesn't say.

27:42

So it doesn't say the amount

27:45

of kind of like ultra-processed products in here, the

27:47

amount of chemicals in here, the amount of sugar

27:49

in here. It'll be really interesting so I'll take

27:51

some of these products with me and I'm going to

27:53

go and visit a professor of nutrition tomorrow and he

27:55

can look at these in detail and see if any

27:57

of the claims hold up. What

28:00

else is found? So I've got here

28:02

two cans which are energy drink. Similarly

28:04

to the other one, it's got the health clothes

28:06

on it. It's got B6 and B12 vitamins and

28:09

it's got a sign on the front that says sugar

28:11

free. And it is sugar free but

28:13

it is not free of chemicals on the back which

28:15

I couldn't even begin to read because there's so

28:18

many weird letters in them. It's got energy written

28:20

on the front in bubble writing so I definitely

28:22

think that. I mean that's what you want when

28:24

you're doing sport writing is energy, especially as a

28:26

kid. What other things

28:28

have you seen in these sports shops? You don't

28:30

just have a chocolate bar but you have a chocolate

28:32

bar that is also labelled as high in protein and

28:36

they're able to conceal themselves and blend into these

28:38

environments very very well. Something

28:40

we say a lot about is that junk food has

28:42

become the cultural wallpaper. So would you be tempted to

28:44

eat or drink any of these products? Say

28:47

you're doing a bit of rowing, Alice, or

28:50

you're maybe going for a jog or whatever it

28:52

is you do in your active life. Yeah

28:54

100% because if I'm working out, I've had

28:57

this issue before, I've just finished a workout,

28:59

I'm very hungry, I want something quick, keeping

29:01

my way back from training, I'm going to

29:03

get a protein bar. I

29:05

don't have time to stand there reading the label on the back

29:08

of everything and you would kind of hope, at

29:11

least before I join Bitebook, I hope that these companies aren't going to

29:13

be lying to me, they're not going

29:15

to try and trick me and my desire to be

29:17

healthy and fit. Absolutely, I think for example

29:19

if I went to the gym at my

29:21

local leisure centre I'll come out and the

29:23

only thing I'm seeing is a vending machine

29:25

with chocolate bars with crisps. Things that shouldn't

29:27

be associated with fitness and sport. How

29:30

important would you say sport is to young

29:32

people? Have you got friends who are interested in

29:34

it? Could you kind of summarise how big of

29:36

a part of young people's culture it's become? Well

29:39

we do it in our schools, we do it for fun,

29:41

we do it to go and watch it, to hang out

29:43

with our friends. It's absolutely central and it's kind of something

29:45

that brings us all together. Everyone

29:48

will have conversations about, okay well what sport team do you

29:50

support? I support this one. It's very

29:52

kind of binding across all levels of society

29:55

and it's quite sad really that we see these

29:57

big junk food giants trying to

29:59

insert. in these kind of like

30:01

cultural practices and these things that we all

30:03

love and take that over and make it

30:05

about profits instead. It's a really, really huge

30:07

problem, but particularly in sport, that's what I'm

30:09

trying to think of. Well, thank you so

30:11

much for your help. I'm gonna report your

30:13

findings back to Leila and then I'm gonna

30:15

take these products off to you and visit

30:17

a professor at the University of Bath tomorrow

30:19

who's gonna look at the ingredients in more

30:21

detail and see if they have actually

30:23

got any use in sport or not. So,

30:27

that's the classic one, see that over there at the

30:29

moment? Yeah. I'm

30:32

Javier Gonzalez, I'm a professor of nutrition and

30:34

metabolism at the University of Bath. I

30:37

study both the general population, but

30:39

also endurance athletes and in particular

30:41

cyclists. These are some of the things we

30:43

found yesterday and I was just really interested to get

30:45

your view in terms of what's actually in

30:48

them. Yeah, so if we start with these

30:50

drinks, they've obviously got fluid and that can

30:52

contribute to hydration. You don't need to have

30:54

one of these drinks, you

30:56

could just have water, but sometimes a bit

30:59

of flavouring can help with our behaviour to

31:01

encourage drinking and make sure we maintain hydration.

31:04

They've got a very small amount of carbohydrate,

31:07

one gram per 100 millilitre. That's

31:09

probably not enough to have any

31:11

meaningful effect on our physiology. So,

31:13

not really providing any fuel. And

31:16

they've got a number of vitamins, so some

31:18

B vitamins. There's also a bit

31:21

of caffeine and some

31:23

other ingredients. So, one there I

31:25

note is L-carnitine. And

31:28

people normally add that to products as

31:30

a fat burner. And it is important,

31:32

it's an important molecule in our ability

31:34

to burn fat as a fuel. However,

31:37

ingesting it in this drink probably isn't gonna

31:39

affect our muscle in any way. One

31:42

of the problems that an athlete has, an

31:44

endurance athlete, is they can burn through a

31:47

huge amount of energy very, very quickly. In

31:49

an hour, a Tour

31:51

de France cyclist at their best could

31:53

easily burn through about one and a

31:55

half thousand calories in just an hour.

31:58

So, we have found that if you... combine

32:01

glucose and fructose to specific types of sugars

32:03

then you can increase the total amount of

32:05

carbohydrate that's available to the body. And does

32:07

any of it translate to that kind of

32:10

everyday scenario where people are active but not

32:12

in any way kind of professional? If

32:14

we over consume carbohydrates for a long

32:17

period of time and we're very sedentary

32:19

and our capacity as humans to store

32:21

energy as carbohydrate is limited so we

32:23

basically end up converting it into effect.

32:26

That's so interesting and I guess that is the

32:28

crossover point where it can be a bit

32:30

of an issue for those of us who

32:32

are not so active shall we say? Exactly

32:35

so not only are we probably less likely

32:37

to do as many training sessions as an

32:39

elite athlete but even during those sessions we

32:41

don't have the capacity or if you like

32:43

the size of the engine to burn through

32:46

those calories so we just don't need as

32:48

much fuel. Okay so I've got a

32:50

couple of bars here these weren't picked out by the

32:52

young people so we didn't find any bars at the

32:54

time in these shops that they went into but I

32:56

picked these up and they were just sold at a

32:59

couple of train stations that have been to recently.

33:01

What do you think? So

33:03

yeah these are your classic kind of protein

33:06

bars that you might find in many

33:08

places now increasingly so it

33:10

seems it used to only really be in

33:12

gyms maybe or sport nutrition specific shops but

33:14

now it can be in a

33:16

petrol station and pick up a protein bar. This

33:19

one's really interesting because it is the

33:21

classic chocolate bar so it's Mars

33:23

high protein. I mean

33:25

what is that about does that work as

33:27

a concept? If

33:29

you're not concerned about the additional things that

33:31

a chocolate bar gives you which is quite

33:33

a lot of fat and sugar and calories

33:36

and you need to ensure you're getting protein

33:38

as well then it does

33:40

serve that purpose but if you want

33:42

protein without the additional fat and sugar

33:44

and calories then you've probably got other

33:47

options that would be more suited so

33:49

it probably shouldn't be viewed

33:51

as a health food. I

33:54

think the Main advantage of these things

33:56

is that convenience.. Have They got

33:58

much protein in? So What does

34:00

this one have? So yeah, so

34:02

this one has twenty grams of

34:04

protein Passenger grams. It's reasonable amount.

34:06

It is high protein that's enough

34:08

to get and effects. One thing

34:10

to consider though, these type of

34:12

protein save some of them sometimes

34:15

contain college. Which. Isn't

34:17

enough fact? If source of protein

34:19

for building muscle sites, they can

34:21

sometimes advertise it as contain protein,

34:23

but if they're using college and

34:26

is probably not doing very much

34:28

at all, it's almost always expected

34:30

from animal products, say be balloons

34:32

or ticket and so on. It's

34:34

interesting that there's very little evidence

34:37

that it does much, at least

34:39

for tend and repair muscle repair,

34:41

but it's relatively cheap, say. It.

34:44

Can be a bit of a what might

34:46

be called a bulking age and in in

34:48

some of these products what are some of

34:50

the ones that got have ended in the

34:52

as a mate mostly me a bit of

34:54

a blends mainly from milk based proteins and

34:57

they have been shown with many studies to

34:59

be an effective sources stimulating this response that

35:01

most people once met size which is that

35:03

muscle regeneration and and and repair said as

35:05

Bovine college and high dollar say here's the

35:07

is from i'm a caf to slightly one

35:09

in your best. Ah so in summary that

35:12

I guess if you're looking for a drink.

35:14

To provide energy then. He.

35:16

Probably want some call a hydra in that

35:18

as he might not want an engine. you

35:20

might just want something that's hydrating and refreshing.

35:22

In which case the probably do a cheap

35:24

that. They've also got a lot of other

35:27

things that probably need to fourteen a half

35:29

of the probably not improving performance say he

35:31

might do that as a bit of a

35:33

waste of money and he could just use

35:35

and flavored water if you wanted. or this

35:37

would get suspicious that with have yeah Gonzales

35:40

Professor of Nutrition at the University of Bath.

35:42

With. Zooming out a little now to

35:44

hear a bit more about the public

35:46

health implications of one big food. Meet.

35:49

big games hi there my name's

35:51

tom hanks i'm a senior agent

35:53

fellow at the university of queensland

35:55

my research looks at how commercial

35:57

actors and and practices and economic

36:00

systems impact health. Can you explain

36:02

why sport appeals to food brands?

36:05

And why does that matter? So food

36:07

companies don't sponsor a sports team because they

36:09

think their logo will look nice next to

36:11

a team's jersey colours. By sponsoring

36:13

achievers and winners, junk food brands

36:15

tie themselves to the elite performance

36:18

of athletes. I think

36:20

the thing that I find interesting from

36:22

a sort of commercial influence on health

36:24

perspective is what companies are essentially doing

36:26

is taking their products that

36:29

might be starchy, sugary, salty,

36:31

processed food and beverages. Foods

36:34

that are often very dense in calories but have minimal

36:36

to no nutritional value. And

36:38

they're sort of trying to rebadge them as victory

36:40

fuel, sort of leveraging the credibility of sports teams

36:42

and elite athletes in the process. And

36:45

I think something that is really, really striking

36:47

and powerful is that if you're a kid

36:49

without that knowledge of sport science, you might

36:51

genuinely think that consuming those products make you

36:53

better at sport. And to

36:56

me, that's the really bad thing

36:58

is particularly problematic with food and

37:00

drink because it slightly, misleadingly perpetuates

37:02

the myth that you can consume

37:04

lots of starchy, sugary, processed, ultra-processed

37:06

foods as long as you balance

37:09

it with exercise and as long as you sort of run

37:11

it off, which has been one

37:13

of the traps behind the growing obesity epidemic

37:15

across the UK. Because

37:17

we know that the drivers of overweight and

37:19

obesity are far more to do with the

37:21

overconsumption of calories and typically the consumption of

37:24

calories that are very, very dense with little

37:26

nutrition that don't fill you up. Typically

37:28

companies putting the pressure off of themselves

37:30

and onto individuals to say, well, just

37:33

do loads more exercise and run it all off and then

37:35

it'll all be fine. It's not

37:37

attainable, but also it feels like a dereliction of duty.

37:40

Just sort of saying, well, we make an unhealthy

37:42

product and then we'll market it relentlessly at you

37:44

and then we'll line it up

37:46

with sport so that you think it has some

37:49

healthy connotations. And then if you struggle with your

37:51

health because of it, that's not our problem. That

37:53

doesn't feel sufficiently robust as an

37:55

argument. Have you got any

37:57

examples of big food companies that have sponsored sport?

38:00

events in recent years that we

38:02

might remember and an idea of

38:04

the scale of that sponsorship. When we had the

38:06

Olympics in London in 2012, Coca-Cola and

38:08

McDonald's were reported to have paid $100

38:10

million each to sponsor the Olympic Games.

38:12

In 2020, we had the McVitys were

38:16

spending again, it was an estimated £10

38:18

million on a biscuit marketing campaign with

38:20

Team GB adverts. It stands

38:22

to reason that that would track through into

38:25

consumption and then impacts on health. One

38:27

of the things that the young people

38:29

found yesterday, which ties into

38:31

what you just said, so they found three

38:33

of these. It's a standard dairy milk Cadbury's

38:36

bar with Islay football on and then the

38:38

next one says Man of the

38:40

Match and then the third one Game On. So

38:43

I mean, obviously that's very clearly a chocolate

38:45

bar. It hasn't actually got any

38:47

extra sport messaging. What

38:49

do you make of that? Savvy

38:51

if you're being very generous and

38:53

galling if you're worried about it,

38:55

I suppose. You're trying to leverage

38:58

desirable traits, you know, competition, sport.

39:00

And like I say, you know, this might sound

39:02

like a silly point for adults who are listening

39:04

to this. But if you are a child without

39:06

a sophisticated knowledge of nutrition and sport science, you

39:08

might genuinely think that that makes you better at

39:10

sport. To me, that is something that I find

39:12

really, yeah, just just very

39:15

disconcerting. Are you aware of

39:17

anything that's any campaigns or any policy recommendations

39:19

that would start to look at particularly this

39:21

link between sport and food? You

39:23

have to regulate if not to be world

39:25

leading than at least to set minimum standards

39:27

so that the food brands who are trying to

39:30

break through they're really well intentioned. A really

39:33

nice example that lots of viewers will remember that wasn't

39:35

that long ago was tobacco advertising

39:37

in Formula One. So tobacco used

39:39

to be one of the last bastions of

39:41

sports advertising. And that was

39:44

1520 years ago that those changes happened.

39:46

So I think that's a really interesting

39:48

historical example. We can be very, very

39:50

discreet and very clear about about the

39:52

regulations that we use for food and

39:54

sport. Telling your target market to be

39:56

responsible, it's a treat. You don't do

39:58

it very often. while you're relentlessly

40:01

pushing products down their throat to spend

40:03

money on a fundamentally health-harming product or

40:05

activity is just not good

40:07

enough. What would happen if it

40:09

was the reverse, something that was good for

40:11

your health was the only thing that was

40:14

linked to this incredibly powerful force? I

40:16

think it could be an absolute game changer. And I also

40:18

think we would look back and not really miss it. That

40:22

was Dan Hunt, public health policy expert.

40:25

We contacted Coke, McDonald's, Cadbury and McVitie's

40:27

about their sponsorship of sport events.

40:30

Cadbury, via its parent company, Mondelez,

40:33

said its sponsorship of football helps support

40:35

local community initiatives. It

40:38

also said the company is investing in calorie

40:40

caps on products that are typically bought for

40:42

children and consumer education

40:44

around portion control. We

40:46

didn't hear back from the others. Then

40:49

it was time to report back to Layla with all

40:51

of my findings. Hello,

40:55

Nina. So how did it go? What

40:57

did you all find out? Hi, yes.

40:59

So it went really well. So

41:01

the young people at Bite Back are particularly

41:04

concerned about this. And they are right to

41:06

be, from what I can understand. So sport

41:08

is clearly a very appealing market through

41:11

which to reach consumers. At best,

41:13

it's persuading us to spend money.

41:16

But at worst, as we heard

41:18

from Dan Hunt, the public health

41:20

policy expert, there are some potentially

41:22

quite serious health implications of this

41:24

tie up. But I was

41:26

also very taken by the idea of

41:28

sport as a potentially positive force in

41:30

food. So we've got this huge cultural

41:32

glue that makes everyone feel good. It

41:35

could have an immense transformation in some

41:37

of the big issues we have in

41:39

food. That's quite exciting. So that was kind of

41:41

something we sort of touched on in the

41:43

end with Dan Hunt. So yeah, I thought

41:45

that was quite a positive little thought to

41:47

end on. Yeah. The world

41:50

of sport and sports people is

41:53

so hugely influential. So

41:55

the messages they are sending out is

41:57

really key. got

42:00

from all of this is that to

42:02

be able to enjoy sport and exercise

42:04

at, you know, an everyday average

42:06

person level, you probably

42:09

don't need anything more

42:11

than your usual diet

42:13

of three balanced meals a

42:15

day. It doesn't need to be much more

42:17

complicated than that. Certainly on the level

42:19

that most of us do it anyway. But it

42:22

has been a completely fascinating journey

42:24

into food and fuel. If

42:26

you enjoyed this, you might want to

42:29

search the food program on BBC sounds

42:31

for our protein episode with

42:33

Jager Wise, which he

42:35

investigated in great detail. And

42:38

we have got a real summer

42:40

of sport coming up. There's the football

42:42

you're using June, the

42:44

Paris Olympics, of course, at the

42:46

end of July, or perhaps just

42:48

a chance to get

42:51

active once the weather finally warms

42:53

up, whatever it is, as

42:55

you settle down to watch, play, listen

42:57

or run. Perhaps

43:00

you might now consider the food

43:02

side of the sport story too.

43:08

The food program was presented by

43:11

me, Layla Kazim and produced by

43:13

Nina Pullman for BBC Audio in

43:15

Bristol. Ever

43:19

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43:21

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43:24

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