Join Jordan Choo with his guest Anne-Marie Martin as they talk about how to use social media such as Facebook and TikTok to drive growth for your franchise. Anne-Marie Martin is a professional dancer, a certified instructor, and the founder of Diddi Dance. Here, they made it their mission to enhance children's endless energy and enthusiasm through funky, full of fun dance sessions that build confidence, coordination, and creativity. Diddi Dance classes are designed to help toddlers improve their coordination and rhythm, nurturing their natural love of movement in structured yet relaxed 45-minute sessions. After running for over ten years in London, the people at Diddi Dance have successfully implemented its program in nurseries, schools, and children’s centers. Not only that, but the franchise now has 40 locations all across the United Kingdom, with more opening up all the time.

In this episode, you’ll learn:

• What made Anne-Marie take the franchising route for Diddi Dance
• Why you should do all the necessary research first before trademarking your business
• How to empower your franchisees to ensure that they feel as accomplished as you
• The value of social media and online content creation in marketing your franchise
• How to approach the creation of your franchise’s content that will resonate with your target market
• And much more!