Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction.

On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences.

About Aimee Sutton:

Aimee Sutton is Head of Commerce Services at Blue Acorn iCi. She leads Blue Acorn iCi’s full-service department, which supports the customer journey from end-to-end through services like call center and commerce operations. She has 8 years of experience working at Blue Acorn iCi, primarily focused on the client experience and end-to-end commerce capabilities.

Listeners will learn:

1. Why it’s important for leaders to evaluate their tech stack and vendor/agency ecosystem.

2. How a major media company used Canopy Commerce Services to grow revenue and increase customer satisfaction.

3. How smaller teams can take advantage of these services for long-term growth.

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Aimee Sutton on LinkedIn: https://www.linkedin.com/in/aimeesutton10/