The Great Automotive Experience podcast is hosted by Larry R. Olsen, CEO of Aperneo, a former GM, OEM partner, and expert in the field of performance driven neurology. He is the current host of The Mindset Playbook Podcast heard by thousands nationally and in 36 countries around the globe. He defines the Great Automotive Experience as occurring when the buying experience meets or exceeds the thrill of owning a new vehicle. Larry interviews GM’s, dealer principals, and other influencers in the automotive field to answer serious questions about what goes on behind the scenes and the mindset necessary to create a great customer and associate experience.