Founder and Managing Director of the Australian, New Zealand and Los Angeles arms of UK-based premier drinks consultancy, Sweet & Chilli - Cameron Northway - has worked for VIP clients like The Rolling Stones, Kanye West and Prince Harry over a two-decade long career in the beverage industry.

That career has led him to collect a long list of other involvements including: Rocker - a venue in Bondi, Cocktail Porter - a pre-made and DIY cocktail business, The Whisky Mill - an online rare whiskey store - and most recently, ATYPICAL - a hospitality design agency that has already developed F&B systems and experiences for some of the most luxurious developments in Australia.