James 'Jimmy' Sherry met his business partners in Guadalajara - back in 2005 - where they made a pact to no longer live conventional lives or work typical jobs. They partnered with Master Distiller, Marco Cedano, and his son Rodrigo and vowed to make extraordinary tequila with Tequila Tromba. 

After travelling the rugged Jalisco highlands to build a name for the brand, James took Tromba to the US and was based there for 8 years before a global pandemic forced him back to Australia, where he’s now based.