ENGLISH INTERVIEW STARTS AT 05:45 

The guest is Rob Alvarez from Professor Game, and your hosts are Lasse Frost and Christian Lykke-Rasmussen. 

This episode is about how to make training and education more fun, engaging, and effective by adding elements from games (i.e. gamification).

Follow Rob Alvarez on LinkedIn here. 

Listen to the podcast Professor Game here. 

Rob’s vision: That gamification would be better understood and more broadly implemented. We can improve a lot, but there is a dark side to it. The better you understand it, the better you can exploit it. Therefore, in my dream scenario, ethical considerations are top of mind. 

Rob’s 3 advice: 

• What can we do tomorrow: Read a bit about this – take a look at stuff about gamification. Watch the talks from Gamification Europe 2018-2020.  
• What can we do in 6 months: Take a course and take it seriously. Game thinking framework by Amy Jo Kim for example. Try them out and start implementing one of those approaches in your own life or organization. 
• What can we do in 5 years: It’s about the ethics! Think about the consequences of your actions, also a bit down the lane. Facebook or Instagram did not start out with an ambition of creating digital addiction – they wanted to make the world a better place, connecting people, but it had some serious downsides to it.