Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex,

How advertising will recover from Covid19

Jun 16th, 2020 21m 11s

Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic world. While their views differ on how much

What's the prognosis for healthcare marketing?

May 15th, 2020 21m 30s

Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Prince

Covid19. What's changed? What's next?

Apr 17th, 2020 30m 17s

Nick Moore explores the impact of Covid 19 on marketing and advertising with Tom Goodwin of Publicis, Jason Mayo, MD / Partner of Bonfire, Greg Hahn, CCO of BBDO NY and Darren Moran, CCO of Keurig Dr Pepper. What's it like to work from home?

How to sell - and buy - ideas

Apr 10th, 2018 21m 52s

Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother. Nick is joined by leaders from client-side and agency-si

Diversity is a talent issue

Nov 7th, 2017 26m 41s

In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives. We look at how the issue

Have Award Shows jumped the shark?

Oct 17th, 2017 21m 5s

Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really add value? Or are they just self-indulgent?

What happened to briefing?

Sep 27th, 2017 21m 13s

Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capi

Who needs Creative Directors?

Sep 8th, 2017 22m 6s

In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Go

Have Ideas Changed?

Aug 23rd, 2017 22m 49s

This is the first episode of The Idea. In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas. We hear about the range of ideas from traditional advertising to new conversational UI platforms su

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